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Starbucks - All posts tagged Starbucks

  • Nov 10, 2011
    5:39 PM ET

    Starbucks To Squeeze Out $5 Juices

    iStockphoto

    Starbucks wants to do for Vitamin C what it did for caffeine. Fancy a Venti Strawberry-Orange-Acai Berry Smoothie with cinnamon-scented whipped cream? And would you like a 370-calorie Outrageous Oatmeal Cookie with raisins, butter, cranberries and oats to go with that? Hold that thought.

    Starbucks is getting into the juice business. The company shelled out $30 million for juice drink maker Evolution Fresh. Jeff Hansberry, president of consumer packaged goods and Seattle’s Best Coffee, says the “super-premium juice market” is a $1.6 billion industry.

    The acquisition didn’t come cheap and neither will the smoothies. The suggested retail price for the 15.2-ounce size juice currently ranges between $3.75 and $4.75. Some Starbucks aficionados at the branch on 47th Street and 6th Avenue in Manhattan on Thursday afternoon seemed accustomed to those prices. “That sounds about right,” says Lacretia Griffith, 35, who works in finance for a sports company and says she doesn’t always have the time to make her own smoothies.

    And, despite the mass marketing, the juice will be fresh, according to Starbucks CEO Howard Schultz. So why not do it at home instead for a fraction of the price? Evolution Juice uses “high pressure pasteurization,” Schultz said on a conference call, so it’s never heated and retains the vitamins, enzymes and all things nice that come with your fruit.

  • Jun 15, 2011
    11:19 AM ET

    Coffee: Now Available Via Most Smartphones

    iStockphoto

    More consumers can now pay for a grande skim double caramel macchiato at Starbucks in less time than it takes to order it.

    Starting today, Android phone owners can join iPhone and BlackBerry users in accessing Starbucks’ free mobile payment app, which pulls up a scannable barcode linked to a reloadable store card. The chain says customers made more than 3 million purchases using the app within the first three months of its January launch.

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.