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McDonald’s - All posts tagged McDonald’s

  • May 18, 2011
    6:19 PM ET

    Critics Round On Ronald McDonald


    Ronald McDonald can’t catch a break. Over 550 health professionals and institutions on Wednesday published a full-page open letter to McDonald’s CEO Jim Skinner in newspapers across the country. The headline: “Stop Marketing Junk Food To Kids.” It doesn’t get any blunter than that. The ad is sponsored by the non-profit Corporate Accountability International.

    It comes on the back of Ronald McDonald’s recent television commercial promoting McDonald’s Happy Meals website where kids can upload their pictures. The letter says: “We ask that you heed our concern and retire your marketing promotions for food high in salt, fat, sugar and calories to children, whatever form they take – from Ronald McDonald to toy giveaways.”

    The most recent television commercial is either cleverly done or responsibly done, depending on how you look at it. Ronald doesn’t actually eat burgers and there are two shots of children eating small chicken nuggets from a Happy Meal. In the ad, Ronald delivers a “Ronald-Gram” to children and declares, “I hope your day’s fantabulous with smiles at least this big!”

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