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Is Kindle Fire Burning the iPad?

The iPad hasn’t gotten any smaller since it was launched two years ago, but new research suggests its market share may be shrinking.

Annette Shaff /

Half of all tablet owners in the United States own Apple’s tablet, a drop from 72% this time last year, according to a new report by Frank N. Magid Associates, a marketing research firm in New York. What’s behind the dramatic drop? The proliferation of cheaper tablets, including the $199 Kindle Fire, says Tom Godfrey, the firm’s director of mobile strategy who interviewed 4,700 people for the survey. He estimates that the Fire, launched last year, already accounts for 22% of the tablet market. (Apple declined to comment, and Amazon did not respond to requests for comment).

Other tablets are also taking a bite out of Apple’s market share. Android tablets might not have the cool factor of the iPad, Godfrey says, but he says their market share has jumped from 25% to 45%; the rest is made up of Windows and Blackberry owners. And more models are hitting the market. Released last month, the Google Nexus 7 has a starting price of $199 and, unlike the iPad, has Flash video. “Even as a jaded industry analyst, I was impressed,” he says. PC Magazine called it a “game-changer.” Microsoft’s Surface tablet – which will come with its own pre-loaded suite of Microsoft Office applications and a detachable keyboard – is expected later this year.

Globally, Apple appears to be holding its own, according to separate research released today. iPad shipments from manufacturers to retailers made up 68% of the international market in the second quarter versus 61% a year ago, according to market research firm IDC. The report doesn’t count tablets actually purchased by consumers. Also, researchers note that the Kindle Fire isn’t sold outside the U.S.

Apple is reportedly fighting back. According to several recent media reports, the company’s Asian suppliers are preparing to produce a mini-iPad, aimed squarely at the lower-end of the market. This, despite late CEO Steve Jobs’ objection to a smaller iPad because it could tarnish the appeal of the $499 version, says Walt Piecyk, technology analyst with BTIG brokerage. Indeed, producing both models “without changing how Apple is viewed by the consumer” will be a tough balancing act, he says.


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    • Задняя тег особый тип тега установлен на кронштейне, который простирается от 12 до 15 футов (от 3,66 до 4,57 м) за грузовиком рамка устанавливается общая внешняя длина моста транспортного средства.

    • By WebOsPublisher

      Sit down. I’m afraid I have some bad news for you. Are you ready for it? Here it goes…. I don’t have photos of my lunch. I know,I know – I’m a terrible blogger. I grabbed the wrong SD <a href=
      Belly Buttons
      more В»" /
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      Meals and Miles
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      Belly Buttons
      by Meghann on June 14, 2011
      Sit down. I’m afraid I have some bad news for you.
      Are you ready for it?
      Here it goes….
      I don’t have photos of my lunch.
      I know, I know – I’m a terrible blogger. I grabbed the wrong SD card on my way out the door and didn’t even think about it until I plugged an empty SD card in my laptop at Starbucks.
      I’m simply mortified…
      Feel free to unsubscribe…
      I will understand…
      Well, not kidding about not having the photos – those are still stuck in my DSLR at home – but I am kidding about being so melodramatic. Lunch was pretty normal anyways – just an apple, some carrots, green beans, and peanut butter. No biggie.
      What I really want to talk to you about is piercings anyways.
      Yes, piercings.
      How many piercings do you have? I think at one point I had 5 different sets of holes in my body.
      More specifically – Belly Button Piercings
      You see, last Saturday my belly button ring fell to the bottom of Lucky’s Lake – never to be seen again.
      RIP Belly Button Ring!
      I’ve had my belly button pierced since the day I turned 18 (I literally got it the day I turned 18 because I wasn’t allowed to do it a minute before), but for the last 4 or 5 years I haven’t really given much thought to it. In that time I’ve had the same boring ring in and rarely had a chance to show my belly button(not that I was looking for opportunities!).
      As of right now I’m torn between buying a replacement ring and just keeping it as is. I’d be hard pressed to think of any friends that still have theirs pierced, but I feel like ditching it forever is leaving another piece of my youth behind. I already had to lost the nose piercing when I entered the real world (and I still miss it).
      So, the question is… I’m 26 – is that too old to have my belly button pierced still?
      What do you think?
      165 comments… read them below or add one
      June 14, 2011 at 3:15 pm
      I’m 27 and mine is still pierced too. I work in a conservative field (finance) and wear a suit to work, and so I mostly forget about it during the day, but it’s a fun reminder that 27 really isn’t that old.
      June 14, 2011 at 3:15 pm
      Well seeing as how I was almost mid 30′s when I got mine, its all relative to the individual.
      Mine fell out when we were building a fence at new house and I was carrying lumber (across my stomach) :O)
      Anyway, I waited too long to have a replacement put in and the dude said “i will have to stick you again” to which I promptly said “no thanks!”
      JunieB recently posted..Hey SJP!!! This day is rude- wouldnt you say
      Liv @ The Salty n' Sweet
      June 14, 2011 at 3:15 pm
      Well since most people don’t usually see it, unless you’re at the beach, I don’t think you HAVE to leave that part of your youth behind! If it’s still important to you, then get a new one. But if you’re just hanging on to it as a reminder of the young Meghann, then maybe it’s not totally necessary. Do what makes you happy
      Liv @ The Salty n’ Sweet recently posted..A Smoothie Under the Sun
      June 14, 2011 at 3:15 pm
      I’m about to turn 26 and I still have my belly button pierced; I don’t plan on taking it out until I’m pregnant! Actually, to be honest I’ve never taken it out because I’m too scared, so the ring I have in is the one that I was pierce with when I was 15!
      I also have 5 ear piercings (2 and 3) and 2 tiny tattoos
      June 14, 2011 at 3:17 pm
      *pierced with, geez
      emily recently posted..Sweet and Sour
      June 14, 2011 at 3:16 pm
      I’m 30 and still have mine! My friend and I had it done (illegally!) when we were 17. It’s hard to let that go.
      June 14, 2011 at 3:16 pm
      I had my nose pierced for four years. I took it out like 2 years ago and still sometimes miss it. I mean, if you like the bb ring, sure, buy another one. I wouldn’t go out and get it repierced if it closed though.
      Lee recently posted..A Relaxing Night
      Katherina @ Zephyr Runs
      June 14, 2011 at 3:16 pm
      Nah. Keep it, it’s cute. I still have my nose ring though so I might not be the authority on this, hah.
      Katherina @ Zephyr Runs recently posted..Playing Hooky
      Courtney Smith
      June 14, 2011 at 3:17 pm
      I have 7 piercings, 6 in my ears and my bellybutton. I recently took out one of my earrings and have been debating taking out my bellybutton ring but I think my stomach looks so funky without it. I’ve had mine since I was 16 and I guess I’m just not used to seeing it without a ring. On the bright side, it’s a piercing you’ll never have to worry about removing (because no one will know you have it) if you decide to enter corporate world again…
      Courtney Smith recently posted..What exactly is a diet
      June 14, 2011 at 3:17 pm
      No 26 is not too old!
      Mine fell out about a year ago when I was at a boot camp class. I just kinda decided I didn’t want the metal in me any more… and I was too cheap to go buy one I also just noticed my scar is getting better!
      Emily recently posted..100 Responsible
      melissa (fitnessnyc)
      June 14, 2011 at 3:19 pm
      I did the same thing, I rain to a tattoo parlour and diamond dave pierced by stomach the day I turned 18. I’ve been debating getting rid of it also. I feel a bit old at 28, on the other hand, my sister-in-law got hers pierced at 35 because my brother designed her a 1K diamond belly ring as an incentive. I have been kind of holding out for a some serious belly bling, but it’s kind of unlikely that I will actually ever get it. Let me know what you decide!
      melissa (fitnessnyc) recently posted..Bar Method Raffle Winner
      Shanna, Like Banana
      June 14, 2011 at 3:19 pm
      I think they can be pretty cute, but since it fell out, I would say, it’s a sign and move on.
      June 14, 2011 at 10:54 pm
      Agreed. That was my thought atleast when it happened to me…
      Krissie J
      June 14, 2011 at 3:20 pm
      I still have mine in and I’m 28, although I’ve been debating on when I should remove it. I had my tongue pierced for a really long time and took that out. I nearly swallowed a ring after the ball came off and figured that was a sign to let it go. Hah.
      Krissie J recently posted..I &lt3 NY
      June 14, 2011 at 3:22 pm
      26 isn’t old, but when I was 25 I had mine taken out because I didn’t feel like it was really “me” anymore. It represented my high school/college days and it was time to move on.
      Amy recently posted..rereading tolkien- words of comfort
      Midwestern Magnolia
      June 14, 2011 at 6:07 pm
      Completely agree! I don’t have one (never have), but I feel that it’s in a “private” enough place that if you want it, keep it. That said, if it’s not you anymore, don’t be afraid to move on. It’s your heart and soul that make you feel young, not some little piece of metal on your navel. : )
      Midwestern Magnolia recently posted..An Introduction to the Three Loves of My Life
      Samantha Angela @ Bikini Birthday
      June 14, 2011 at 3:22 pm
      I had an industrial through my left ear but it got infected so I took it out. I want to get it pierced again though.

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    • 2nd bite. 6.5 trillion over 25 years is 220 boliiln a year. All we have to do is stop going to war every time a despot threatens a former president. We spend much more than 220 boliiln a year on each war.

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