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Market turmoil caused by obscure strategy?
44 million tried Apple Music in its first month
When do markets close for Labor Day?
Amazon to buy video software company
ISM services index slows, but tops forecast
Jobless claims rise to two-month high
U.S. trade deficit shrinks 7.4% to $41.9 billion
L.L. Bean longtime CEO Leon Gorman dies
Treasury's Lew irked by China's FX move
Kentucky clerk jailed over marriage licenses

Oops — Rick Perry says broken clock right once a day

Six actors who were almost cast as James Bond

Sizeable outflow from China adds to fears

Ad war over oil exports heats up as vote nears

What it’s like to play tennis with a ‘smart’ racket

Tom Brady’s ‘Deflategate’ suspension overturned
The real Deflategate verdict? NFL’s in trouble

Immigration to Germany hits highest mark since 1992

Chaos at Budapest train station as migrants rush trains
Budapest and Europe face a migrant crisis
Syrian refugees reach Norway — via the Arctic
Father of drowned Syrian boy describes voyage

Gates: How we can avoid worst of climate change

Watch China’s    90-minute parade in 60 seconds
Xi talks peace, but China parade flexes power
China markets close for war anniversary

Blame Marissa Mayer for maternity-leave shrink

Karl Lagerfeld is coming to a store near you

These are the college majors that are dying

They tangled with student debt all summer
College help for low-income families

Investment risk has changed, so this must change too
Volatility is driving foreign buyers to Treasurys

The search for 1,000 angels to help women startups

43% of U.S. homes are at high risk of natural disaster

Why the U.K. Hugo Chavez will be good for its economy

Why India is worth a look if you’re cooling on China

Apple’s biggest challenge: Topping the iPhone 6
Apple set to join content contest
What to expect from the Apple event on Sept. 9
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Markets »

109.73MDow Volume:
Avg Vol: 113.10M
Unchanged
224
Decliners
2653
Advancers
3709
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
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Dow
/quotes/zigman/627449/realtime 16,375 +23 0.14%
Nasdaq
/quotes/zigman/12633936/realtime 4,733 -16 0.35%
S&P 500
/quotes/zigman/3870025/realtime 1,951 +2 0.12%
GlobalDow
/quotes/zigman/629063/realtime 2,324 +1 0.03%
Gold
/quotes/zigman/662444/delayed 1,124 0 0.03%
Oil
/quotes/zigman/2331095/delayed 46.68 -0.07 0.15%
FTSE 100
/quotes/zigman/3173262/delayed 6,194 +111 1.82%
DAX
/quotes/zigman/2380246/delayed 10,318 +270 2.68%
CAC 40
/quotes/zigman/3173214/delayed 4,654 +99 2.17%
FTSE MIB
/quotes/zigman/1482176/delayed 22,177 +565 2.62%
IBEX 35
/quotes/zigman/2759620/delayed 10,042 +104 1.05%
Stoxx 600
/quotes/zigman/2380150/delayed 362 +8 2.37%
Asia Dow
/quotes/zigman/6959860/realtime 2,705 -8 0.30%
Nikkei 225
/quotes/zigman/5986735/delayed 18,063 -119 0.66%
Hang Seng
/quotes/zigman/2622475/delayed 20,935 -250 1.18%
Shanghai
/quotes/zigman/1859015/delayed 3,160 -6 0.20%
Sensex
/quotes/zigman/1652085/delayed 25,765 +311 1.22%
Singapore
/quotes/zigman/1709939/delayed 2,906 +28 0.98%
Euro
/quotes/zigman/16008136/realtime/sampled 1.11 +0.00 0.04%
Yen
/quotes/zigman/16008150/realtime/sampled 119.80 -0.27 0.23%
Pound
/quotes/zigman/16008140/realtime/sampled 1.52 0.00 0.06%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.70 0.00 0.30%
DXY Index
/quotes/zigman/1652083/delayed 96.37 -0.04 0.04%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.80 -0.01 0.01%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.16 -0.01 0.24%
German 10y
/quotes/zigman/15866409/realtime 0.73 -0.06 7.14%
Italy 10yr
/quotes/zigman/15866497/realtime 1.92 -0.07 3.70%
Spain 10yr
/quotes/zigman/15866444/realtime 2.11 -0.04 1.85%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.80 -0.02 0.97%
Japan 10yr
/quotes/zigman/15866525/realtime 0.40 0.00 0.45%
Crude Oil
/quotes/zigman/2331095/delayed 47 0 0.15%
Gold
/quotes/zigman/662444/delayed 1,124 0 0.03%
Corn
/quotes/zigman/7599553/delayed 361 -1 0.14%
DJIA F
/quotes/zigman/38649152/delayed 16,288 -60 0.37%
S&P F
/quotes/zigman/30356461/delayed 1,939 -7 0.36%
Silver
/quotes/zigman/3134148/delayed 15 0 0.32%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 88.15 -1.74 -1.94%
AAPL /quotes/zigman/68270/composite 110.37 -1.97 -1.75%
GOOG /quotes/zigman/30194416/composite 606.25 -8.09 -1.32%
BAC /quotes/zigman/190927/composite 15.94 0.09 0.57%
C /quotes/zigman/5065548/composite 51.79 0.04 0.08%
F /quotes/zigman/264304/composite 13.84 -0.03 -0.22%
T /quotes/zigman/398198/composite 33.04 0.22 0.67%
BP /quotes/zigman/247026/composite 32.41 0.21 0.65%
GE /quotes/zigman/227468/composite 24.51 -0.06 -0.24%
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Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

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Is Olympic Network a Gold Medal Stock?

Does record Olympic viewership on NBC translate into a gold medal for Comcast (CMCSA), the broadcast behemoth’s majority owner?

Raymond Boyd/Michael Ochs Archives/Getty Images

That’s the question some investors may be asking, given the network’s generally impressive showing — at least in terms of raw numbers — since the start of the London Summer Games last week. NBC reached a record-breaking 40.7 million viewers with its tape-delayed presentation of Friday’s opening ceremony, representing a 17% spike from the Beijing Olympics in 2008. It also attracted 28.7 million viewers on Saturday, another record. (Not that the coverage itself hasn’t merited its share of criticism, as evidenced by this story in the Los Angeles Times.)

But with Comcast, which acquired its majority share (51%) of NBC from General Electric in early 2011, already trading near its 52-week high of $32.78, some analysts say it’s doubtful the Olympics will have a significant impact in the short term, considering the hefty sum of $1.18 billion paid for securing the rights.

In the longer term, however, some analysts say it could herald a turning-of-the-corner — particularly as Comcast, the country’s largest cable and internet provider, emphasizes its “TV everywhere” philosophy of building an audience beyond the TV set itself and connecting its broadcast and online audiences. With the Olympics, NBC is taking a split approach to coverage, emphasizing live streaming as much as the evening telecast.

“You see the rationale working. This is an early proof of the concept,” says Todd Mitchell, an analyst with Brean, Murray, Carret & Co. who recently reiterated his “buy” rating on shares of Comcast, with a target price of $35.

It won’t be easy for NBC to make back its billion-dollar investment in the Olympics, say experts – at least through advertising dollars. Then again, analysts say the Olympics aren’t necessarily about return-on-investment in the traditional sense. It’s not just how the games position Comcast’s “TV everywhere” strategy. It’s also how they let NBC use valuable airtime to promote its fall lineup. And that’s where the record Olympic audience could really make a difference, says Marci L. Ryvicker, an analyst with Wells Fargo Securities.

“More viewers means more buzz” for future shows,” says Ryvicker.

Still, Comcast faces plenty of challenges with NBC, which ranks third among the four major networks with the coveted audience of 18-to-49-year-olds. Ryvicker believes NBC is on a roll — not just because of the Olympics, but also because of its broadcast earlier this year of the Super Bowl, which brought in a record viewership of 111.3 million. But it still doesn’t have an “American Idol” in its lineup (like Fox, the No. 1 network). (SmartMoney and Fox are both owned News Corp.) And analysts say it hasn’t really shown a true direction, programming-wise, since the Comcast acquisition, although there’s an expectation that will change with the coming season.

Either way, tens of millions of Olympic viewers still count for something. “It’s not a huge driver for the stock, but for investors, it’s a positive,” says Ryvicker.

Comments

We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (4 of 4)

View all Comments »
    • You can use it in GIMP, which is like photoshop but for free. Just save your wntiirg as a .png and it will save as a picture so you can print it as you usually would.

    • So if black people comtimted rape or murder more often, would it be racist to give harsh punishments for those crimes? Sounds crazy, but how often do you hear arguments against harsh punishment beginning with “… disproportionately affects african americans …”? It’s pretty odd how racial activists claim to want a color blind society but their policies all seem to consist of cost-shifting from their favorite race to the rest of society. Naturally, lightly punished crackheads have absolutely no negative effect on the black community. The less you punish them, the more quickly they revert to being model citizens, am I right?

    • Sandy,You alluded to it brfiely it’s the snowball effect. Building buzz (see what I did there?) can happen in markets both large and small. If you or your business has a good story, interesting angle or timely topic it can successfully transcend multiple media outlets. Not a new trend, but media convergence has resulted in media partnerships, co-ownerships, etc. If you have one ownership group that owns two TV stations in one market many times the newsroom share stories, personalities, etc so getting a story into one outlet may mean multiple exposures over a few networks.Furthermore we see radio stations, newspapers and TV stations in the same market team up to provide cross promotions and stories again, something to be aware of when you pitch a story.

    • This is probably not the right place for this comment, but I am really enjoying your wry (print) coverage of the Olympics, as well as the on-line coverage, which I found out about from the print edition.

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert

Tokyo Markets Close in:

need to know
Market turmoil caused by obscure strategy?
44 million tried Apple Music in its first month
When do markets close for Labor Day?
Amazon to buy video software company
ISM services index slows, but tops forecast
Jobless claims rise to two-month high
U.S. trade deficit shrinks 7.4% to $41.9 billion
L.L. Bean longtime CEO Leon Gorman dies
Treasury's Lew irked by China's FX move
Kentucky clerk jailed over marriage licenses

Oops — Rick Perry says broken clock right once a day

Six actors who were almost cast as James Bond

Sizeable outflow from China adds to fears

Ad war over oil exports heats up as vote nears

What it’s like to play tennis with a ‘smart’ racket

Tom Brady’s ‘Deflategate’ suspension overturned
The real Deflategate verdict? NFL’s in trouble

Immigration to Germany hits highest mark since 1992

Chaos at Budapest train station as migrants rush trains
Budapest and Europe face a migrant crisis
Syrian refugees reach Norway — via the Arctic
Father of drowned Syrian boy describes voyage

Gates: How we can avoid worst of climate change

Watch China’s    90-minute parade in 60 seconds
Xi talks peace, but China parade flexes power
China markets close for war anniversary

Blame Marissa Mayer for maternity-leave shrink

Karl Lagerfeld is coming to a store near you

These are the college majors that are dying

They tangled with student debt all summer
College help for low-income families

Investment risk has changed, so this must change too
Volatility is driving foreign buyers to Treasurys

The search for 1,000 angels to help women startups

43% of U.S. homes are at high risk of natural disaster

Why the U.K. Hugo Chavez will be good for its economy

Why India is worth a look if you’re cooling on China

Apple’s biggest challenge: Topping the iPhone 6
Apple set to join content contest
What to expect from the Apple event on Sept. 9
/conga/frontpage.html 354117

Markets »

109.73MDow Volume:
Avg Vol: 113.10M
Unchanged
224
Decliners
2653
Advancers
3709
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,375 +23 0.14%
Nasdaq
/quotes/zigman/12633936/realtime 4,733 -16 0.35%
S&P 500
/quotes/zigman/3870025/realtime 1,951 +2 0.12%
GlobalDow
/quotes/zigman/629063/realtime 2,324 +1 0.03%
Gold
/quotes/zigman/662444/delayed 1,124 0 0.02%
Oil
/quotes/zigman/2331095/delayed 46.68 -0.07 0.15%
FTSE 100
/quotes/zigman/3173262/delayed 6,194 +111 1.82%
DAX
/quotes/zigman/2380246/delayed 10,318 +270 2.68%
CAC 40
/quotes/zigman/3173214/delayed 4,654 +99 2.17%
FTSE MIB
/quotes/zigman/1482176/delayed 22,177 +565 2.62%
IBEX 35
/quotes/zigman/2759620/delayed 10,042 +104 1.05%
Stoxx 600
/quotes/zigman/2380150/delayed 362 +8 2.37%
Asia Dow
/quotes/zigman/6959860/realtime 2,704 -8 0.31%
Nikkei 225
/quotes/zigman/5986735/delayed 18,063 -119 0.66%
Hang Seng
/quotes/zigman/2622475/delayed 20,935 -250 1.18%
Shanghai
/quotes/zigman/1859015/delayed 3,160 -6 0.20%
Sensex
/quotes/zigman/1652085/delayed 25,765 +311 1.22%
Singapore
/quotes/zigman/1709939/delayed 2,906 +28 0.98%
Euro
/quotes/zigman/16008136/realtime/sampled 1.11 +0.00 0.03%
Yen
/quotes/zigman/16008150/realtime/sampled 119.80 -0.27 0.22%
Pound
/quotes/zigman/16008140/realtime/sampled 1.52 0.00 0.07%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.70 0.00 0.31%
DXY Index
/quotes/zigman/1652083/delayed 96.35 -0.05 0.05%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.80 -0.01 0.01%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.16 -0.01 0.24%
German 10y
/quotes/zigman/15866409/realtime 0.73 -0.06 7.14%
Italy 10yr
/quotes/zigman/15866497/realtime 1.92 -0.07 3.70%
Spain 10yr
/quotes/zigman/15866444/realtime 2.11 -0.04 1.85%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.80 -0.02 0.97%
Japan 10yr
/quotes/zigman/15866525/realtime 0.40 0.00 0.45%
Crude Oil
/quotes/zigman/2331095/delayed 47 0 0.15%
Gold
/quotes/zigman/662444/delayed 1,124 0 0.02%
Corn
/quotes/zigman/7599553/delayed 361 -1 0.14%
DJIA F
/quotes/zigman/38649152/delayed 16,286 -62 0.38%
S&P F
/quotes/zigman/30356461/delayed 1,939 -7 0.38%
Silver
/quotes/zigman/3134148/delayed 15 0 0.32%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 88.15 -1.74 -1.94%
AAPL /quotes/zigman/68270/composite 110.37 -1.97 -1.75%
GOOG /quotes/zigman/30194416/composite 606.25 -8.09 -1.32%
BAC /quotes/zigman/190927/composite 15.94 0.09 0.57%
C /quotes/zigman/5065548/composite 51.79 0.04 0.08%
F /quotes/zigman/264304/composite 13.84 -0.03 -0.22%
T /quotes/zigman/398198/composite 33.04 0.22 0.67%
BP /quotes/zigman/247026/composite 32.41 0.21 0.65%
GE /quotes/zigman/227468/composite 24.51 -0.06 -0.24%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
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Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

SPONSORED SECTIONS

Trending Tickers
  • /quotes/zigman/87598/composite NFLX-4.15%
  • /quotes/zigman/23556538/composite TWTR+1.73%
  • /quotes/zigman/365296/composite PAY+0.58%
  • /quotes/zigman/7601800/composite JOY-14.60%
  • /quotes/zigman/346088/composite BGS+11.66%
X
Powered by StockTwits
Link to MarketWatch's Slice.

As of July 2, 2013, the SmartMoney content you loved now lives on MarketWatch.

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  • Personalized news and quote email alerts
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