By Kelli B. Grant
How much would you pay to see the midnight show of “The Dark Knight Rises” on July 20? Scalpers are betting quite a lot.
Asking prices for opening night tickets on Craigslist hit the $100-per-ticket mark in New York. On eBay, a Los Angeles seller wants $125 apiece, and another in Council Bluffs, Iowa is asking $140. And if you really want to be among the first to see it, there’s an eBay listing for two tickets to a 7 p.m. showing on July 19 in Los Angeles. The price: $300.
As we reported earlier this year, some theaters introduced and swiftly sold out of IMAX tickets for the movie in January. In recent weeks, theaters in various markets reported even more sold-out midnight showings for regular and IMAX showings of “The Dark Knight Rises.” The allure: getting to see the movie first and in the company of other avid, and possibly costumed, fans.
For perspective, the $100 asking price is just shy of what a concertgoer might pay for a seat at Madison Square Garden to see Madonna ($147) or Justin Bieber ($120), reports comparison site FanSnap.com. “It would get you some pretty good tickets to a Yankees-Red Sox matchup, too,” says chief executive Mike Janes.
To be fair, the pie-in-the sky prices are outliers in the overall market. There are plenty of sellers hawking tickets in the still-overpriced $25 to $40 range, but those are mostly regular (i.e., not IMAX) seats. If a regular showing is acceptable, there’s likely little need to pay any more than face value. In New York, for example, the AMC Theatre location in Times Square has a sold-out 12:01 a.m. showing, but there are still seats for 12:07 a.m.
If you want IMAX, the Huffington Post found a few theaters that, as of late last week, still had midnight seats available at face value.