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Baby Food for Adults?

Senior consumer reporter and “Deal of the Day” columnist Kelli B. Grant samples gourmet treats and fancy kitchen gadgets at the Summer Fancy Food Show in Washington, D.C.

It’s not quite taking candy from a baby, but parents may be tempted by fruit purées once more commonly found in supermarket baby food aisles.

Buddy Fruits, which sells the fruit in squeezable pouches, typically sell for $1.50 to $2. Similar products are also sold at Starbucks and other outlets with adult clientele. In fact, the company says they were never intended as a children’s product.

The latest flavors include coconut milk and super fruits,  which a spokesman says are geared to appeal to more adult tastes. The pouches might work as an on-the-go meal or healthy snack, he says.

But experts say consumers still shouldn’t snack mindlessly. Although Buddy Fruits and competitors including GoGo Squeeze promise no artificial flavors and an all-fruit ingredient list, calorie counts for a pack can still top 100. A Buddy Fruits spokesman says the packs don’t have any sugar added, and often contain just 50 calories. (the new coconut milk line is 100 calories.)

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    • I’m so glad they came out with this product! I love. I have been buying the ones for babies because they are a quick and easy way to eat when you are on the run/go. I love that the adult version is oriented to adults! Great Product!

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    • There are a lot of similar brands. Its baby food in a pouch and its great when you’re on the road with a baby/toddler who can hold and squeeze the pouch on their own.

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  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

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