SmartMoney Blogs

Pay Dirt
A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

Cars That Stay Alert, Even When Drivers Don’t

Senior consumer reporter and “Deal of Day” columnist Kelli B. Grant navigates the New York International Auto Show in search of the best, worst and coolest from automakers’ new lineups. Join her as she roams the exhibit floor Wednesday and Thursday before the show’s public opening on Friday, with dispatches here and on Twitter @kellibgrant.

A widening array of airbags may help limit injuries in an accident, but automakers’ latest tech aims to help drivers avoid a collision altogether.

Subaru’s new Legacy and Outback models will include the option for a new feature called Eyesight Technology. It uses a number of sensors and cameras to sense objects around the vehicle, braking to lessen the impact of an impending collision and altering cruise control to adapt to say, a sudden traffic jam. Drivers will also receive warnings if the vehicle starts to drift out of your intended lane. “It’s another pair of eyes on the road,” says a spokesman. Pricing has yet to be determined, he says.

Such advanced safety technologies have become more prevalent, although they’re still largely reserved for luxury brands and expensive options packages, says Jeremy Anwyl, vice chairman for At the show, Mercedes has unveiled a camera that offers 360-degree views of the area outside the vehicle, and Honda’s new LaneWatch uses cameras for an enhanced view of vehicle blind-spots.  A Subaru spokesman says the company’s technology “has wider vision than some of the other technologies on the market.”

But the new driver safety aids are still not a replacement for good driving. “There’s potential for those systems to fail,” Anwyl says. “There are going to be speed bumps in adoption.” The Insurance Institute for Highway Safety has said the tech is too new for there to be a track record of how well it aids drivers.


We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (4 of 4)

View all Comments »
    • By WebOsPublisher

      Error – Sonikmatter
      .ipb_table table-layout: fixed;
      .ipsLayout_content width: 99.5%;
      img.bbc_img max-width: 100% !important;
      Jump to content
      Sign In
      Create Account
      View New Content
      Javascript Disabled Detected
      You currently have javascript disabled. Several functions may not work. Please re-enable javascript to access full functionality.
      Sorry, you don’t have permission for that!
      Looking for new Logic 7 Information?
      Well then get REGISTERED!!!
      To encourage registration, we will occasionally turn off viewing priveledges to guests.
      This in turn makes you want to register, and in turn makes our Advertisers happier. We will never sell your email addresses, or names and most likely you will never even hear from us in email — in your preference file, you can even specify if you want us to contact you in the future and we will respect your wishes. All we want to do is to tell our advertisers that we have 70k worth of users and the registration is growing at 3.2% a month.
      Why does this matter to you? Because its the advertising that keeps us alive and allows us to offer new features, for instance, this brand spankin’ new forum. Several new features will be coming in the coming months.
      So, if you aren’t registered, click the Register Button below and if you are registered, please log in.
      Thanks for your continued support.
      Need Help?
      Click here to log in
      Our help documentation
      Contact the community administrator
      Privacy Policy
      Change Theme
      IP.Board Mobile
      Mark Community Read
      Mark all as read
      Community Forum Software by IP.BoardLicensed to: Sonikmatter, LLC
      Sign In
      Use Facebook
      Need an account? Register now!
      Forum Password
      I’ve forgotten my password
      Remember me
      This is not recommended for shared computers
      Sign in anonymously
      Don’t add me to the active users list
      Privacy Policy

    • Hey wonderful site, just linookg around some websites, seems a pretty nice platform you are using. I’m currently using Drupal for a few of my sites but linookg to change one of them over to a platform very much the same to yours as a trial run. Anything in particular you would suggest about it? Respectfully, Jackeline.

    • I also agree that this is probably a straetgy only WS can adapt to. Afterall, their audience is much more global and by turning to multilingual they could even capture a larger crowd that they had before now only done with english.

    • -1′

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to or tweet @SMPayDirt.