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Bacon Milkshake: The Grossest Drink in America?


Move over Paula Deen, cardiologists have a new worst nightmare. Jack in the Box launched a Bacon Shake – a drink for those determined to slurp pork through a straw.

The shake is the headline-grabbing weapon in Jack in the Box’s provocative new “Marry Bacon” drive to promote its bacon products. Launched this month, the campaign’s slogan: “Love bacon? Marry it!” The Bacon Shake is made with real vanilla ice-cream, bacon-flavored maple syrup, whipped cream and topped off with a maraschino cherry. Jack in the Box spokesman Brian Luscomb says, “It’s a fun way to generate buzz for our brand.” And generate calories for his customers? “Shakes are definitely an indulgent treat,” he says. The 16-ounce version has 773 calories and 319 milligrams of sodium, while the bumper 24-ounce cup has 1,081 calories and 461 milligrams of sodium – which is nearly one-third of the daily intake of sodium recommended by nutritionists.


Nutritionists say Jack in the Box is following a trend of fast-food restaurants publicizing calorie-busting guilty pleasures that are far removed from the salad days of yore when fast-food chains added mixed greens and Apple Dippers to their menu. Other similar campaigns include “Double Down” — a bacon sandwiched between two pieces of breaded chicken – and McDonald’s chicken “McBites”.  “They are a good marketing gimmick, attracting lots of free publicity,” says Margo G. Wootan, director of nutrition policy at the Washington-based non-profit Center for Science in the Public Interest. “But then again, so do healthy changes.” Others say it makes burgers and fries seem healthier by comparison. “Every once in a while the second-level fast food chains go through a gross-out war,” says Robert Passikoff, founder and president of marketing consultant Brand Keys.

So far, the Bacon Shake reviews are mixed. “Some people like it and some people don’t and there are very few on the fence,” Luscomb says. And his own review having tasted it? “It had a very interesting flavor.”

Read more here on “Why Nutritionists Can’t Eat Fast-Food Products.”


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    • This casserole is one of my cofomrt foods but I’ve never thought about putting bacon in it. Thanks for doubling the fat content of one of my faves because now you KNOW I’m going to add the stuff! :)


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