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Real Estate’s Hail Mary Sales Pitch

In today’s real estate market, you don’t need a broker – you need a superhero.

At least, that’s the message of Century 21’s first-ever Super Bowl commercial. Their agents will successfully negotiate with buyers as picky as Donald Trump, according to the celebrity-studded ad, which premiered Sunday night. They’ll have absurdly lavish open houses that will impress even Deion Sanders. And, as a buyer, they’ll get your offer accepted at speeds faster than Apolo Ohno.

Is the housing market still so bad that the world’s largest real estate franchise has to sell the idea of selling a home? After all, homes and superstar agents used to market themselves and didn’t need a boost from a commercial. “It was a very surprising move,” says Tim Calkins, a marketing professor at Northwestern University.

Only a few years ago Century 21, like many other real estate brokerages, curbed its TV marketing to focus on digital ads, since about 90% of consumers start their home search online. The firm says its goal with the Super Bowl ad was to highlight the capabilities of Century 21 agents and to show that “the dream of homeownership remains strong,” says Bev Thorne, chief marketing office of Century 21. Calkins, who rates Super Bowl ads each year with a panel of Northwestern’s Kellogg School of Business students, says the ad – while largely positive – didn’t stand out from the pack. (The B-School students gave the spot a D grade.) And as of this afternoon, consumers rated the firm’s spot 29th out of 54 in the USA Today/Facebook Super Bowl Ad Meter.

Jack McCabe, a real estate consultant in Florida, wonders if the ad was more of a promotion tool to recruit and fire up real estate agents, than a way to woo consumers. “Right now the public perception of the status of Realtors may be at an all-time low,” he says. “I don’t think a Super Bowl commercial is going to change that.”

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      I have created a webpage for my ICT AS coursework. I am using the onmouseover effect and I can t get the link to work. …
      I am using the onmouseover effect and I can’t get the link to work. I need some help with the code.? : Class Action
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      I am using the onmouseover effect and I can’t get the link to work. I need some help with the code.?
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      I am using the onmouseover effect and I can’t get the link to work. I need some help with the code.?
      by jarl » Sat Apr 21, 2012 2:31 pm
      I have created a webpage for my ICT AS coursework. I am using the onmouseover effect and I can’t get the link to work. I need some help with the code. Basically this is a product advertising Minecraft and the issue is before the on mouse over effect the link worked but now I have added it, I need to make sure that the over image is linked but I cant work out where to put the HREF. This is a whole page of 6 images all with on mouseover images and I just need to now where to pop it in?
      Here’s the code:
      <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "w3.org/TR/xhtml1/DTD/xhtml1-…
      <html xmlns="w3.org/1999/xhtml">
      <head>
      <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
      <link rel="shortcut icon" href="multimedia/favicon.ico">
      <title>The Minecraft Revolution</title>
      </head>
      <body background="multimedia/background.png" bgcolor="#333333">
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      <br>
      <form id="form2" name="button submit" method="link" action="Sales_Pitch.html">
      <input type="image" name="" src="multimedia/buttons/minecraft_button… onmouseover="this.src=’multimedia/button… onmouseout="this.src=’multimedia/buttons…
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      <br>
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      <input type="image" name="" src="multimedia/buttons/minecraft_button… onmouseover="this.src=’multimedia/button… onmouseout="this.src=’multimedia/buttons…
      <br>
      <form id="form5" name="button submi5t" method="link" action="Reviews.html">
      <input type="image" name="" src="multimedia/buttons/minecraft_button… onmouseover="this.src=’multimedia/button… onmouseout="this.src=’multimedia/buttons…
      <br>
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      <input type="image" name="" src="multimedia/buttons/minecraft_button… onmouseover="this.src=’multimedia/button… onmouseout="this.src=’multimedia/buttons…
      <br>
      </form>
      <p>В </p>
      </html>
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    • Get a broker! There are bkrreos out there that sell your business for you. Search for “Selling Business” on the web and you will see tons. They walk you thru all the legalities of selling the business / real estate / etc. You will drive yourself crazy trying to figure out every little part without them. They get paid by taking 10% of whatever the sale price is. Your friend should just include that amount in his asking price calculations.

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