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CES: Skip Moisturizer for Technology

Kelli B. Grant

Senior consumer reporter and “Deal of Day” columnist Kelli B. Grant travels to Las Vegas to find the best, the worst, and the most hyped gadgets at this year’s Consumer Electronics Show. Join her as she roams the exhibit floor for three days, with dispatches here and on Twitter @kellibgrant.

A recent UK study found that the average woman spends $164,000 on beauty products over a lifetime. Maybe more, if she buys into some of the new high-tech beauty gadgets.

Moneual’s “Dr. Soo BH1000” facial system claims to use a combination of hydrating steam, “anions” (an ionic particle or charged group of atoms for the non-scientists among us) and aromatherapy to moisturizer skin and kill bacteria. “It gives you that alert, fresh feeling, like opening a window,” says a spokeswoman. But more expensive — the device, currently being tested in Asia, it expected to sell for $299 when it arrives in the U.S. sometime during the third quarter. (In comparison, mass-market facial steamers run as cheap as $20.)

Users can opt to sit in front of the steam and anion-producing device for a 20 minute “aromatherapy spa sensation” session, or position the device next to the bed for overnight exposure. (The steam, for the record, is low-temp and unlikely to burn.)

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  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.