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CES: Two Cents on 50 Cent’s Headphones

Kelli B. Grant

Senior consumer reporter and “Deal of Day” columnist Kelli B. Grant travels to Las Vegas to find the best, the worst, and the most hyped gadgets at this year’s Consumer Electronics Show. Join her as she roams the exhibit floor for three days, with dispatches here and on Twitter @kellibgrant.

“I was trying to create something I would like to wear,” says 50 Cent of his new “Street by 50” and “Sync by 50” headphones from SMS Audio.

The professionally tuned sets — $300 for the wired Street, and $400 for the wireless Sync — offer studio-quality sound that he says helps listeners experience music the same way he does while creating it in the studio. (Check out our video clip for more on his vision and the headphones’ design.)

Although expensive, 50 Cent says the headphones are competitively priced, considering their quality and advanced technology. (Beats by Dr. Dre from Monster run $300.) “If you want to sell quality, you have to sell it at a specific price point because of the technology and workmanship that goes into it,” he says.

Walking through CES with his entourage, 50 Cent says he’s seen a lot of other cool technology, notably some “pretty expensive” speakers. His tech suggestion: splurge only on what you love, that enhances your lifestyle. “I go to film and television to relax because I’m a part of music, I’m both a fan and critic.” But you won’t catch him buying a 3DTV any time soon. “My preference, personally, I don’t need it,” he says. “I find that it takes me out of the viewing experience.”


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  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to or tweet @SMPayDirt.