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CES: Get Your Piece of a $20B Pie


Senior consumer reporter and “Deal of Day” columnist Kelli B. Grant travels to Las Vegas to find the best, the worst, and the most hyped gadgets at this year’s Consumer Electronics Show. Join her as she roams the exhibit floor for three days, with dispatches here and on Twitter @kellibgrant.

By the National Retail Federation’s estimates, consumers left a whopping $20 billion on the table last year in missed price adjustments.

A new web site and app called Savvy tracks store prices and price adjustment policies — letting consumers know if that pair of sneakers has suddenly gone on sale shortly after they’ve just bought them. Upload a picture of a recent receipt to the site, or to the free app via an Apple or Android smartphone, and Savvy will send an alert if the price drops within the retailer’s window for adjustments. Users can also track prices of items they want, and get alerts when the price has dropped below a pre-designated level.

Of course, it’s not all-encompassing. Savvy tracks 250 big retailers, and doesn’t compare prices across them. So someone shopping at smaller stores may not be able to track their purchases. Some stores also offer a partial refund after purchase if there’s a lower price at a competitor’s store, and Savvy won’t necessarily alert  users to that opportunity, either. (A spokeswoman says the site continues to add partners and capabilities, and does track broad categories like “black boots” across all stores for deals.) And in all instances, shoppers will still need to trek to the store to actually claim the adjustment — and hope that it’s a store that’s willing to refund the difference.


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About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.