.

SmartMoney Blogs

Pay Dirt
A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

One Last Kodak Moment For Consumers?

iStockphoto

Kodak’s woes may have one upside, analysts say: discounts on new digital cameras in the coming months.

As the company reportedly edges closer to filing for bankruptcy protection, it’s unclear what’s in store for the famed photographic giant. But Kodak’s low-end cameras are likely to come down in price, according to Robert Passikoff, founder of management consultancy Brand Keys. He says simple digital cameras for novices and younger people may find their way to the bottom of the bargain bin: “The company already appears to be offloading inventory.” (A Kodak spokesman says: “We don’t comment on markets rumors and speculation.”)

Already, there are steep discounts on new Kodaks. It’s currently selling the $140 Kodak Easyshare Touch M577 for half price and cutting 17% off the $180 Kodak Playsport Video Camera – though they are still more expensive than the discontinued Flip video camera, which are selling for as little $85 online. “To squander that much consumer love and retailer support required years of well-orchestrated brand negligence,” says Adam Hanft, CEO of marketing and branding firm Hanft Projects.

As for older Kodak gear, experts say such collectibiles will not increase in value if the company goes bust. Old Polaroids were popular in the art scene in the early 1980s, says Chris Byrne, content director of TimeToPlayMag.com, but Kodaks are unlikely to be invited to the party. “The Kodak Instamatic X15 is selling online for $7.95, which is less than what I paid for it out of my allowance money,” he says. “I won’t be running out to buy it to recapture my childhood. The camera I have on my phone is better than any camera I had as a kid.”

That said, Kodak still has a strong and beloved brand name and that iconic red-and-yellow film packaging, experts say. “There will always be collectors,” says Rick Singer, CEO of GreatApps.com, “and they’re going to want to collect a Kodak rather than Canon or Minolta.” The most avid camera aficionados will want film-based cameras, Byrne says. “They like to display them like you would silver spoons from Niagara Falls,” he says. “People collect things because they are a touchstone to a different time.”

Comments

We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (5 of 6)

View all Comments »
    • By WebOsPublisher

      Chemical Plant icon images. Download links for Chemical Plant icon from icon archive
      Chemical Plant Icon Images
      Icon Editor
      Icon Converter
      Icon Extractor
      Icon Creator
      Medical Icons
      Search Icons
      Icon Sets
      Smile Icons
      Icon Archive
      Chemical Plant Icon Images
      You can purchase these icons for your projects. Click on icons to purchase them.
      Chemical plant Desktop Building Icons
      Chemical plant Perfect Science Icons
      Chemical plant Perfect Business Icons
      Chemical plant Perfect City Icons
      Chemical plant Ribbon Bar Icons
      Chemical plant Science Toolbar Icons
      Chemical Plant Standard Infrastructure Icons
      Chemical plant Standard City Icons
      Chemical plant Large Factory Icons
      Chemical plant Large Home Icons
      Chemical plant Small Windows Icons
      Chemical plant Small Menu Icons
      Chemical plant v2 Perfect City Icons
      Icon Creator | Icon Software | Download Icons | Buy Icons | Icon Sets | Support
      Copyright © 2005-2012 SibCode. All rights reserved.
      Stock Icon Libraries
      Database Toolbar Icons
      People Icons for Vista
      Business Toolbar Icons
      Perfect Toolbar Icons
      Multimedia Icons for Vista

    • 3 dollarov(asent te gnel em 17-ov u psatrat em vacharel miayn 20-ov, zut spekulyativ npataknerov em es gnel dranq), miayn ed jamanak vachari, aysinqn es kdarnam arajark nerkayacnox koxm , isk ayd nuyn hajoxutyamb el patkeracreq vor pahanjark nerkayacnox koxm lini, hakarak tramabanutyamb` bajnetomsi gni nvazman depqum, asenq te 16 dollari depqum e psatrat bajnetoms gnelu, u voch mek psatrat che zijumneri ev aydpes bolor masnakicner@ . cheq karcum vor borsayakan mexanizmn imastazrkvum e?)))

    • Teddy as usual, is a complete idiot. We aareldy have a tax placed upon us for the exact same thing. I believe it is called SSI, and SSDI, and if you become disabled, and cannot work, good luck on trying to collect.

    • This law is a good direction to take in canhging on how to vote for a union. The other way- in signing a card prior to actually getting a vote, takes years to finally get a vote for a union. I think this decision by President Obama is on the mark coming from someone who has been involved with a company that was attempting to be unionized.

    • I do not think Kodak could have been saved ….

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

.