SmartMoney Blogs

Pay Dirt
A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

Cautious Consumers May Go Gaga For Gadgets


Even recession-scarred consumers may still swipe their plastic for electronics.

Gadgets are expected to be one of the retail bright spots this holiday season, according to a new survey by Techbargains.com. Some 70% of shoppers expect to spend 50% or more of their holiday shopping budget on consumer electronics, the deal aggregator site found. Over 50% of those surveyed said they will spend $250 to $500 on electronics. “Sales will be strong for electronics and toys,” says independent retail analyst Jeff Green, despite forecasting flat holiday sales overall.

In fact, demand for the Amazon’s Kindle Fire and Apple’s iPad 2 are about equal. Two-thirds of shoppers (67%) don’t currently own tablets, but 64% plan to purchase one. Some 35% of shoppers plan on buying the iPad 2, while 32% are eyeing Amazon’s new Kindle Fire. What’s more, 25% of current iPad owners will purchase a Kindle Fire in the next six months, the survey found. The majority (88%) of those looking to replace the iPad with a Kindle Fire say they simply like buying the newest products.

Oddly, 65% of men value recommendation from a friend as the single most important factor when deciding to purchase a product, while 73% of women said free shipping was their main priority, according to the survey.

Despite the weak economic backdrop and ill-winds from Europe’s debt crisis, 42% of shoppers say this has not affected how much they will spend on gadgets this holiday season and another 8% actually plan to spend more. However, they are moving online from bricks-and-mortar retailers and determined to find bargains. Free shipping and recommendations from friends are two key factors when deciding to purchase consumer electronics online, the survey says. (Read here for tips on gadget shopping.)

Retailers are already bracing themselves for demand in electronics. Amazon.com is heavily marketing what it calls “The All-New Kindle Family” on its homepage in the run-up to Black Friday. And the so-called door-buster promotions for Black Friday lean heavily toward gadgets, with heavy discounts being offered on high definition televisions, videogame consoles, laptops, Blu-ray DVD players, The Wall Street Journal reported this week.


We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (1 of 1)

View all Comments »
    • By WebOsPublisher

      Buy the american indian icons compact memo pads online cheap from 123print with fast delivery.
      American Indian Icons Compact Memo Pads Office Supplies 123Print
      American Indian Icons Compact Memo Pads
      Hot Deals
      .addthis_button_facebook_like iframe width:75px !important;
      .addthis_button_tweet iframe width:80px !important;
      .addthis_button_pinterest_pinit width:43px !important;
      Save | Compare
      American Indian Icons Compact Memo Pads
      Click here for more information
      From: 123Print
      Made by: 123Print
      Part Number: 100026-10090584 Updated: 11/8/2012
      American Indian Icons Compact Memo Pads
      This popular item can be purchased online from 123Print. Click the link above for more details. Delivery is guaranteed to any physical address in the United States. Why drive to the store when you can buy the American Indian Icons Compact Memo Pads by 123Print online at 123Print. Shop online and save time and money. It is easy to buy the American Indian Icons Compact Memo Pads online. The secure payment server keeps your information safe. Click to order online and simply pay by credit card and your items are on the way. If you still want to look around, make sure you check SAVE on every item you like. Then, you can compare them before you get ready to check out. View other items from the category, or use the search box to see what else is available.
      Other items in this category:
      Geezer T Shirt Large
      Geezer tee shirt makes a great gag gift for milestone birthdays, or to commemorate that first senior moment. Help a former stud muffin laugh at the harsh reality that the ladies just may not be into him anymore. 100% pre-shrunk cotton. $16.98 each 31130A Medium 31130B Large 31130C X-Large 31130D XXL
      Micro Pressure Cooker
      Create hearty, healthy meals in minutes!Microwave micromaster pressure cooker seals in freshness and flavor with a locking lid and steam pressure control valve that work together as a convection oven to evenly cook meats, rice, pasta, beans and other delicacies. Features no-stick interior and colorful, matching red pot, lid and spoon. Includes measuring cup and recipes. Dishwasher safe. 2 1/ 2 qt. capacity. Polypropylene, 10 1/ 2L x 8 1/ 4W x 6 1/ 4H.
      Sterling 2.2mm Illusion Hoop Earrings
      Crafted in sterling silver, this pair will surely become one of your favorites! They feature a triple 2.2 mm design that give an illusion of three separate pais of earrings. They have a polished finish and postbacks for pierced ears.
      DepartmentsBrandsOnline StoresAbout UsPrivacy PolicyContact Us
      Copyright © 2012 FindTheBestDeals. All Rights Reserved.

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.