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Get In Peak Condition For Black Friday

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Kit Yarrow is a professor of psychology and marketing at Golden Gate University in San Francisco and author of “Gen Y: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail.

Love it or hate it, Black Friday and the five long weeks in the run-up to the Holidays is the time of the year when just about everyone will find themselves competing for bargains and searching for the perfect gift. Call it the big game season of shopping. Just as athletes prepare mentally and physically for the big game, so should consumers.

Shoppers often go over-budget and later wonder what they were thinking with that $10 Christmas tree decoration or stocking filler when they arrive home. Shopping under pressure is rife with physical and mental landmines. Here are some tips from Pay Dirt to achieve peak performance before going shopping on one of the biggest days of the year.

Eat, drink – only then shop

Thirst contributes to confusion and fatigue – not the best mental states to be in for people who are spending money. Stay sharp by drinking water. Impulse purchases are the number one budget breaker. When consumers are hungry, they’re more vulnerable to impulsive behaviors of all sorts. Eat protein, in particular, to help stay in control. (Believe it or not, here’s how the Thanksgiving Turkey may help.)

Stay cool emotionally, too

Crowds, competition, time pressure and noise fire up our autonomic nervous system. When that happens, the body drains resources from the brain. Rational thinking suffers as a result. For shoppers, it can mean we’re not great at pinpointing the source of our bodies excited reaction. That means we can misinterpret a heart-thumping reaction to a pushy crowd to mean a desire for a product. The antidote is time : It takes about 20 minutes to cool down. (Low self-esteem and unhappiness increases materialism, studies show.)

Not all “sales” are worth it

We instinctively use nearby comparisons to determine the value of products. For example, if we see three things in a row that are $10, when we see something similar that’s $5, we’ll think it’s a good value. That’s not always the case. Retailers sometimes strategically position higher priced items nearby because they know this principle works. The same is true for sales. We assume a sale product is “worth” its regular price and so the sale price must be a value. (Read here about how furniture stores do this, too.)

Beware of stocking fillers

Research shows that after we cross the mental threshold of our first purchase, the rest will come easier. And it’s often the add-on purchases, such as stocking-stuffers or a matching accessory, that add up to budget disasters. Try to mentally calculate each purchase as if it’s the first. That holds true for future accessories, too. Toymakers are experts at creating a revenue stream for their gadgets, so be careful about the kinds of value-added temptations you are putting in the way of your children when choosing them.

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    • By WebOsPublisher

      Welcome to the AVG Forums. Here you can share your knowledge,ask questions and discuss all type of issues with other AVG users. Stay protected with AVG.
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      AVG Forums » AVG Free » AVG 9/8.5 Free Editions » Green Icons On Link Shield No Longer Work
      New threadReply
      Page 2 of 2 ‹‹‹12
      October 4, 2011 08:13
      Re: Green Icons On Link Shield No Longer Work
      #175318
      Reply with Quote | Quick Reply | Top
      Pokornyz
      a.techbuddy-forum-rank color: #bb2555; text-decoration: none; font-size: 12px;
      a.techbuddy-forum-rank:hover color: #000;
      TechBuddy Ambassador
      Join Date: 29.11.2010
      Posts: 4869
      Hello LondonWA,
      First please uninstall AVAST – please read this post for more information.
      For help on your situation please install all high priority Windows update (including Internet explorer 8)
      About the add ons, the phone support had me look at those and all AVG add ons are, and always were, enabled. I checked this and could not find any way to save that file to give to you.
      Can you provide us with Screenshot of all addons.
      This missing green icon problem makes it that I cannot open any web links from Google, because they might be a virus.
      Missing icons are actually not as such important because you are still protected by AVG Surf-Shield which scans all network traffic. Icons are just to advise you which page can be infected.
      Thank you
      ___________________AVG TeamHow-To articles | FAQ | Free Support
      October 19, 2011 13:45
      Re: Green Icons On Link Shield No Longer Work
      #177598
      Reply with Quote | Quick Reply | Top
      LondonWA
      Novice
      Join Date: 27.9.2011
      Posts: 8
      PLEASE help..
      For such a good company, everything is most stressful. Firstly, I prepared the zip folder I was requested to do so. No one has replied to solve this most difficult bug. Then, although I have properly done what I need, to receive email notifications, that is not working. PLEASE help to solve this. I cannot use Google for 6 weeks now. No one helps on the phone support and they cannot be reached anyway.
      October 19, 2011 13:54
      Re: Green Icons On Link Shield No Longer Work
      #177599
      Reply with Quote | Quick Reply | Top
      LondonWA
      Novice
      Join Date: 27.9.2011
      Posts: 8
      Please excuse me, I did not know that there were two pages of posts. After reading the last post, for which I thank you, may I say the Avast was there on this computer at the same exact time as AVG, for more than a year, and AVG always had the green icons. I placed it on along with AVG for very specific reasons, and they have caught some problems that AVG apparently did not. Then, the green icons say good sites and another icon describes infected sites, so it is still essential to have those green icons. And I still do not receive email notifications. I will get the screen shot you requested,. Thank you.
      October 19, 2011 14:05
      Re: Green Icons On Link Shield No Longer Work
      #177602
      Reply with Quote | Quick Reply | Top
      LondonWA
      Novice
      Join Date: 27.9.2011
      Posts: 8
      The list of add-ons..
      Here is the list, which the phone agent also asked about. Thank you. Add ons.docAdd ons 2.doc
      October 19, 2011 14:10
      Re: Green Icons On Link Shield No Longer Work
      #177603
      Reply with Quote | Quick Reply | Top
      BIG AL 43
      Moderator
      Join Date: 18.6.2009
      Posts: 20586
      @ LondonWA
      Now you’ve posted your info.. The AVG Team are now monitoring this new AVG Forums so someone should spot your posting! They may enter the forum @ anytime. Look out for the AVG logo avatar!
      AVG Free Volunteer ModeratorAVG Free Forum member since – Nov. 27, 2004My total posts on the Old AVG Free Forum – 27,063
      AlanHow-To Articles | FAQ | Free Support
      October 21, 2011 08:12
      Re: Green Icons On Link Shield No Longer Work
      #177902
      Reply with Quote | Quick Reply | Top
      Pokornyz
      a.techbuddy-forum-rank color: #bb2555; text-decoration: none; font-size: 12px;
      a.techbuddy-forum-rank:hover color: #000;
      TechBuddy Ambassador
      Join Date: 29.11.2010
      Posts: 4869
      Hello LondonWA,
      I recommend you install all high level Windows updates (including Internet Explorer 8)
      Also please note that even if you do not see green icons you are still protected by AVG Surf Shield.
      Thank you
      ___________________AVG TeamHow-To articles | FAQ | Free Support
      October 27, 2011 23:43
      Re: Green Icons On Link Shield No Longer Work
      #178810
      Reply with Quote | Quick Reply | Top
      LondonWA
      Novice
      Join Date: 27.9.2011
      Posts: 8
      Hi. Thank you. I have already done all, except IE 8, which I might install. In the meantime, I hope someone can call me, as this has gone on a long time. I know that it is still fairly safe, but the green icons are there for a reason, and many times, it has helped to avoid clicking on an infected link. whole point is to restore those green icons, no matter what. Thank you.
      Sincerely,
      LondonWA
      New threadReply
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    • hello trevor if your still knoking around this is there web address
      filling address , they have 20% discount now,just say michael himpson said you would sort him out

    • well tony i got it from a mate so this is the site
      and some info ,ring them for advice ,say Howard put you on

    • well dennis this is there contact info ,give them a call ,just say mick mastonie give you there number

    • hello im looking for steve singlton is he still posting here
      alfie

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

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