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A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

Starbucks To Squeeze Out $5 Juices

iStockphoto

Starbucks wants to do for Vitamin C what it did for caffeine. Fancy a Venti Strawberry-Orange-Acai Berry Smoothie with cinnamon-scented whipped cream? And would you like a 370-calorie Outrageous Oatmeal Cookie with raisins, butter, cranberries and oats to go with that? Hold that thought.

Starbucks is getting into the juice business. The company shelled out $30 million for juice drink maker Evolution Fresh. Jeff Hansberry, president of consumer packaged goods and Seattle’s Best Coffee, says the “super-premium juice market” is a $1.6 billion industry.

The acquisition didn’t come cheap and neither will the smoothies. The suggested retail price for the 15.2-ounce size juice currently ranges between $3.75 and $4.75. Some Starbucks aficionados at the branch on 47th Street and 6th Avenue in Manhattan on Thursday afternoon seemed accustomed to those prices. “That sounds about right,” says Lacretia Griffith, 35, who works in finance for a sports company and says she doesn’t always have the time to make her own smoothies.

And, despite the mass marketing, the juice will be fresh, according to Starbucks CEO Howard Schultz. So why not do it at home instead for a fraction of the price? Evolution Juice uses “high pressure pasteurization,” Schultz said on a conference call, so it’s never heated and retains the vitamins, enzymes and all things nice that come with your fruit.

But the CEO of the Seattle-based coffee company maintains that it’s not the same as squeezing oranges at home. Schultz promises more than mere liquidized fruit. He says the company will bring “theater and romance” to the smoothie retail experience. And, naturally, the convenience too.

The juices bars will be separate stores from the coffee ones, but some of the products will be sold at Starbucks as well. Both Schultz and Hansberry say that Starbucks aims to create a strong local following in a similar fashion to independent juice stores as more people drink juice for health reasons and as a detox meal replacement.

Starbucks already offers some smoothies, but expanding further into juice may encourage non-coffee drinking consumers to open their wallets. Drew Ryan, 27, a recent MBA graduate, was accompanying friends to Starbucks, but he didn’t buy anything. “I’m just here for the walk,” he says. “Will I buy a Starbucks smoothie? I’ll buy it once. If I like it, I’ll probably buy it again.”

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    • It’s definitely a bold move by Starbucks. Personally I like the new logo, for more rensoas than it looks better!I’ve discussed this in more detail on my marketing blog, Marketing Geekly.

About Pay Dirt

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MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert

Tokyo Markets Close in:

need to know
Market turmoil caused by obscure strategy?
44 million tried Apple Music in its first month
When do markets close for Labor Day?
Amazon to buy video software company
ISM services index slows, but tops forecast
Jobless claims rise to two-month high
U.S. trade deficit shrinks 7.4% to $41.9 billion
L.L. Bean longtime CEO Leon Gorman dies
Treasury's Lew irked by China's FX move
Kentucky clerk jailed over marriage licenses

Oops — Rick Perry says broken clock right once a day

Six actors who were almost cast as James Bond

Sizeable outflow from China adds to fears

Ad war over oil exports heats up as vote nears

What it’s like to play tennis with a ‘smart’ racket

Tom Brady’s ‘Deflategate’ suspension overturned
The real Deflategate verdict? NFL’s in trouble

Immigration to Germany hits highest mark since 1992

Chaos at Budapest train station as migrants rush trains
Budapest and Europe face a migrant crisis
Syrian refugees reach Norway — via the Arctic
Father of drowned Syrian boy describes voyage

Gates: How we can avoid worst of climate change

Watch China’s    90-minute parade in 60 seconds
Xi talks peace, but China parade flexes power
China markets close for war anniversary

Blame Marissa Mayer for maternity-leave shrink

Karl Lagerfeld is coming to a store near you

These are the college majors that are dying

They tangled with student debt all summer
College help for low-income families

Investment risk has changed, so this must change too
Volatility is driving foreign buyers to Treasurys

The search for 1,000 angels to help women startups

43% of U.S. homes are at high risk of natural disaster

Why the U.K. Hugo Chavez will be good for its economy

Why India is worth a look if you’re cooling on China

Apple’s biggest challenge: Topping the iPhone 6
Apple set to join content contest
What to expect from the Apple event on Sept. 9
/conga/frontpage.html 354117

Markets »

109.73MDow Volume:
Avg Vol: 113.10M
Unchanged
224
Decliners
2653
Advancers
3709
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,375 +23 0.14%
Nasdaq
/quotes/zigman/12633936/realtime 4,733 -16 0.35%
S&P 500
/quotes/zigman/3870025/realtime 1,951 +2 0.12%
GlobalDow
/quotes/zigman/629063/realtime 2,324 +1 0.03%
Gold
/quotes/zigman/662444/delayed 1,124 0 0.02%
Oil
/quotes/zigman/2331095/delayed 46.68 -0.07 0.15%
FTSE 100
/quotes/zigman/3173262/delayed 6,194 +111 1.82%
DAX
/quotes/zigman/2380246/delayed 10,318 +270 2.68%
CAC 40
/quotes/zigman/3173214/delayed 4,654 +99 2.17%
FTSE MIB
/quotes/zigman/1482176/delayed 22,177 +565 2.62%
IBEX 35
/quotes/zigman/2759620/delayed 10,042 +104 1.05%
Stoxx 600
/quotes/zigman/2380150/delayed 362 +8 2.37%
Asia Dow
/quotes/zigman/6959860/realtime 2,704 -8 0.31%
Nikkei 225
/quotes/zigman/5986735/delayed 18,063 -119 0.66%
Hang Seng
/quotes/zigman/2622475/delayed 20,935 -250 1.18%
Shanghai
/quotes/zigman/1859015/delayed 3,160 -6 0.20%
Sensex
/quotes/zigman/1652085/delayed 25,765 +311 1.22%
Singapore
/quotes/zigman/1709939/delayed 2,906 +28 0.98%
Euro
/quotes/zigman/16008136/realtime/sampled 1.11 +0.00 0.03%
Yen
/quotes/zigman/16008150/realtime/sampled 119.80 -0.27 0.22%
Pound
/quotes/zigman/16008140/realtime/sampled 1.52 0.00 0.07%
Australia$
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/quotes/zigman/41508961/realtime 88.80 -0.01 0.01%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.16 -0.01 0.24%
German 10y
/quotes/zigman/15866409/realtime 0.73 -0.06 7.14%
Italy 10yr
/quotes/zigman/15866497/realtime 1.92 -0.07 3.70%
Spain 10yr
/quotes/zigman/15866444/realtime 2.11 -0.04 1.85%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.80 -0.02 0.97%
Japan 10yr
/quotes/zigman/15866525/realtime 0.40 0.00 0.45%
Crude Oil
/quotes/zigman/2331095/delayed 47 0 0.15%
Gold
/quotes/zigman/662444/delayed 1,124 0 0.02%
Corn
/quotes/zigman/7599553/delayed 361 -1 0.14%
DJIA F
/quotes/zigman/38649152/delayed 16,286 -62 0.38%
S&P F
/quotes/zigman/30356461/delayed 1,939 -7 0.38%
Silver
/quotes/zigman/3134148/delayed 15 0 0.32%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 88.15 -1.74 -1.94%
AAPL /quotes/zigman/68270/composite 110.37 -1.97 -1.75%
GOOG /quotes/zigman/30194416/composite 606.25 -8.09 -1.32%
BAC /quotes/zigman/190927/composite 15.94 0.09 0.57%
C /quotes/zigman/5065548/composite 51.79 0.04 0.08%
F /quotes/zigman/264304/composite 13.84 -0.03 -0.22%
T /quotes/zigman/398198/composite 33.04 0.22 0.67%
BP /quotes/zigman/247026/composite 32.41 0.21 0.65%
GE /quotes/zigman/227468/composite 24.51 -0.06 -0.24%
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Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

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