MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert

New York Markets After Hours

need to know
U.S. stocks end flat as oil continues to slide
SolarCity shares plunge more than 20%
Apple CEO Cook’s deleted Super Bowl tweet
Google CEO Pichai gets $199 million in stock
How to get a free Chipotle burrito
What to expect from Whole Foods earnings
Sears warns on sales, to speed up closures

What to know before buying Beyoncé tickets

S.F. real estate looks like it did before dot-com crash
Every major city in the world, in one map

Americans quitting their jobs hit a nine-year high
NFIB survey hints wage gains are fleeting
Job openings are second highest on record

How to get mortgage approved: hope for sunny day

Can oil get so cheap that it won’t pay to extract it?
Oil sinks under $29 as EIA lowers price outlook
Barron’s Buzz: How low can the price of oil go?

99 Cent Gas May Be on Its Way
99-cents-a-gallon gas may be on its way: 24/7 Wall St.

Is the gold rally the real deal or ‘fool’s gold’?
Teen can keep $20,000 gold bar found in lake
Gold one of Wall Street’s best bets early in 2016
Gold futures stretch win streak to five sessions

Why is everyone freaking out about ‘CoCos’?
Convertible bonds are alluring as stocks fall
 
Deutsche Bank co-CEO says bank is ‘rock solid’
Deutsche may buy back billions in debt: FT
Why the selloff in European banks is ominous

This stock market has been Europe’s best in 2016

Strategists are arguing that stocks need a true purge

A strand of Lennon’s hair is selling for $12,000

These charts detail S&P 500’s precarious posture
Michael Brush: Stock-market stars are aligned
Double-digit market decline in an election year?

White House forecasts decade-best economic growth
Obama proposes $4.1 trillion federal budget

Five questions that Janet Yellen must answer
Yellen may say goal is not to slow the economy
Fed: Too white, too male, too many bankers?
Expansion won’t die of old age: S.F. Fed study

Facebook, Amazon are the keys to tapping this market
French regulator threatens to fine Facebook
India bans Facebook’s free Internet service


Two women laugh holding their dogs as they wait in line for them to be blessed outside San Anton Church in Madrid, Spain, January 17, 2016. Hundreds of pet owners bring their animals to be blessed every year on the day of San Anton, Spain's patron saint of animals. REUTERS/Andrea Comas
Madrid’s metro system is going to the dogs
This dog walker makes $110,000 a year

Europe’s battles: migrants, ‘Brexit’ and ECB
German output, exports drop in December
Roubini: Welcome to the New Abnormal


Hurdle on Yelp’s path toward $1 billion in revenue

This has been the No. 1 car in America for decades
How far can you get on $50 in gas?


/conga/frontpage.html 367496

Markets »

127.74MDow Volume:
Avg Vol: 129.39M
Unchanged
156
Decliners
4273
Advancers
2073
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,014 -13 0.08%
Nasdaq
/quotes/zigman/12633936/realtime 4,269 -15 0.35%
S&P 500
/quotes/zigman/3870025/realtime 1,852 -1 0.07%
GlobalDow
/quotes/zigman/629063/realtime 2,085 -19 0.89%
Gold
/quotes/zigman/33772884/delayed 1,189 -9 0.71%
Oil
/quotes/zigman/2260836/delayed 28.35 -1.34 4.51%
FTSE 100
/quotes/zigman/3173262/delayed 5,632 -57 1.00%
DAX
/quotes/zigman/2380246/delayed 8,879 -100 1.11%
CAC 40
/quotes/zigman/3173214/delayed 3,998 -69 1.69%
FTSE MIB
/quotes/zigman/1482176/delayed 15,913 -528 3.21%
IBEX 35
/quotes/zigman/2759620/delayed 7,928 -195 2.39%
Stoxx 600
/quotes/zigman/2380150/delayed 309 -5 1.58%
Asia Dow
/quotes/zigman/6959860/realtime 2,471 -44 1.76%
Nikkei 225
/quotes/zigman/5986735/delayed 16,085 -919 5.40%
Hang Seng
/quotes/zigman/2622475/delayed 19,288 +105 0.55%
Shanghai
/quotes/zigman/1859015/delayed 2,763 -18 0.63%
Sensex
/quotes/zigman/1652085/delayed 24,021 -266 1.10%
Singapore
/quotes/zigman/1709939/delayed 2,623 +65 2.53%
Euro
/quotes/zigman/16008136/realtime/sampled 1.13 0.00 0.04%
Yen
/quotes/zigman/16008150/realtime/sampled 115.12 +0.00 0.00%
Pound
/quotes/zigman/16008140/realtime/sampled 1.45 +0.00 0.03%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.71 +0.00 0.11%
DXY Index
/quotes/zigman/1652083/delayed 96.06 -0.61 0.63%
WSJ $ Idx
/quotes/zigman/41508961/realtime 89.29 +0.01 0.01%
U.S. 10yr
/quotes/zigman/15866666/realtime 1.73 -0.02 1.27%
German 10y
/quotes/zigman/15866409/realtime 0.24 +0.02 8.00%
Italy 10yr
/quotes/zigman/15866497/realtime 1.69 -0.01 0.78%
Spain 10yr
/quotes/zigman/15866444/realtime 1.78 +0.03 1.43%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.41 0.00 0.07%
Japan 10yr
/quotes/zigman/15866525/realtime -0.02 -0.06 163.32%
Crude Oil
/quotes/zigman/2260836/delayed 28 -1 4.51%
Gold
/quotes/zigman/33772884/delayed 1,189 -9 0.71%
Corn
/quotes/zigman/25518691/delayed 361 -1 0.28%
DJIA F
/quotes/zigman/48241424/delayed 15,928 -60 0.38%
S&P F
/quotes/zigman/43106711/delayed 1,846 -6 0.31%
Silver
/quotes/zigman/32655632/delayed 15 0 1.14%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 99.54 -0.21 -0.21%
AAPL /quotes/zigman/68270/composite 94.99 -0.02 -0.02%
GOOG /quotes/zigman/59527964/composite 678.11 -4.63 -0.68%
BAC /quotes/zigman/190927/composite 12.20 -0.07 -0.57%
C /quotes/zigman/5065548/composite 37.51 -0.30 -0.79%
F /quotes/zigman/264304/composite 11.35 -0.24 -2.07%
T /quotes/zigman/398198/composite 36.65 -0.46 -1.24%
BP /quotes/zigman/247026/composite 28.95 -0.97 -3.24%
GE /quotes/zigman/227468/composite 28.28 0.11 0.39%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
Please log in to view your watchlist
MarketWatch Portfolio

World News from MarketWatch

Rates »

5 yr CD
1.3%
2 yr CD
0.7%
1 yr CD
0.5%
MMA $10K+
0.2%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.96% 11.88% 11.62%
Business 13.12% 13.11% 12.85%
Student 13.42% 13.42% 13.14%
Balance Transfer 14.35% 14.30% 14.12%
Airline 15.17% 15.16% 15.10%
Cash Back 15.26% 15.23% 15.27%
Reward 15.28% 15.25% 15.14%
Instant Approval 18.21% 18.18% 18.00%
Bad Credit 22.88% 22.88% 22.73%
Source:CreditCards.com

SPONSORED SECTIONS

Trending Tickers
  • /quotes/zigman/245568/composite DIS+0.22%
  • /quotes/zigman/13139813/composite SCTY-5.69%
  • /quotes/zigman/3059264/composite DUST+10.88%
  • /quotes/zigman/93928/composite PSEC-7.39%
  • /quotes/zigman/217978/composite APC-7.02%
X
Powered by StockTwits
Link to MarketWatch's Slice.

As of July 2, 2013, the SmartMoney content you loved now lives on MarketWatch.

MarketWatch will continue to provide the same important news and information you rely on every day. And, as a MarketWatch user, you will be able to enjoy:

  • Personalized news and quote email alerts
  • Editorial e-newsletters about personal finance, mutual funds and market-specific coverage
  • Premium newsletters by our market experts
  • Games, such as Virtual Stock Exchange and Beat the Darts
  • Free WSJ.com registration

SmartMoney Blogs

Pay Dirt
A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

Angry Women Is Not What Dr Pepper Ordered

iStockphoto

Dr Pepper 10 – the soft drink company’s testosterone-infused diet soda – failed to score a perfect 10 with men or women.

The “for men only” advertising campaign for its new 10-calorie quasi diet drink may be backfiring with both sexes, experts say. Dr Pepper’s perception with men 18 years and over has largely been flat since the campaign launched on Oct. 10 and has even tapered off since then, according to YouGov’s BrandIndex, a daily measure of brand perception among the public.

Men don’t like being made to feel self-conscious about their purchases, and women don’t like being excluded, the findings indicate. “The campaign appears to have driven women’s perception of Dr Pepper down, which may have an adverse effect on the overall brand’s sales of a product like Diet Dr Pepper,” according to Ted Marzilli, senior vice-president and managing director of BrandIndex.

The soda’s scores are worse than flat. The brand that was supposed to tempt men with can design of “gunmetal grey” and macho “industrial rivets.” For men, Dr Pepper’s buzz score went from 21. 5 on the day the campaign broke to 16.4. And, for women in the same period, the score started at a higher point – 32.9 – and has now sunk to 18.4, losing nearly half its score, Marzilli says.

Some marketing experts were surprised that the Dr Pepper Snapple group would poke fun at its female customers. (It was not immediately available for comment.) The television commercial shows a man running through a jungle with a laser gun while avoiding Styrofoam-like boulders: “It’s only 10 manly calories,” he says. “So you can keep the romantic comedies and lady drinks.”

The ads apparently couldn’t carry off ironic machismo as well as Old Spice.

http://www.youtube.com/watch?v=3iuG1OpnHP8&feature=player_detailpage

Comments

We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (5 of 148)

View all Comments »
    • Got to this page from Wikipedia… Something reminded me of the slogan “It’s not for Women!”, so I looked up Dr. Pepper on Wikipedia and ‘lo and behold’ I found ultimately what I suspected… that the ad would backfire!

      I’m not some left winger or anything, but I did find the ad slogan pretty lame… lame because as a business leader I can tell that there wasn’t the internal governance in place to prevent such a hare-brained ad from leaving the drawing board, let alone the company! How does it not even cross the mind of someone reviewing the ad to ask themselves “is this going to cause any backlash?” But no, they just let it happen! I can’t stand today’s politically correct environment for one minute, but you still have to consider that environment whenever you’re going to make a decision that will result in your company’s interaction with the outside world, especially a marketing one! Not to mention that, demographically, wouldn’t women be more concerned than men about calorie intake?

      In the words of the adolescents, “total fail!”

      Must say, that show “Workaholics” made an excellent lampoon of the ad, incorporating the slogan into one of their episodes wherein the main characters, desperately trying to prove their manliness through failed attempts at hunting and fixing their car, say the slogan.

    • I think this ad is hysterical… I am a woman and I for one will never buy Dr. Pepper! I didn’t buy it for myself before because I don’t care for how it tastes… But I would buy it for the kids once in awhile when they asked for it… We’ll find something else now!! I hope the people who were hired to make these ads were paid a lot of money, cause it should be the last time they make any money!

    • It really is realy good article, shopping very interesting will probably be glad indicate and recomendate my local freinds Iam guaranteed they will be delighted read this write-up

    • ask for wait

    • @jimjim You’re an inbred idiot. Chill out, it’s just a joke?

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert

New York Markets After Hours

need to know
U.S. stocks end flat as oil continues to slide
SolarCity shares plunge more than 20%
Apple CEO Cook’s deleted Super Bowl tweet
Google CEO Pichai gets $199 million in stock
How to get a free Chipotle burrito
What to expect from Whole Foods earnings
Sears warns on sales, to speed up closures

What to know before buying Beyoncé tickets

S.F. real estate looks like it did before dot-com crash
Every major city in the world, in one map

Americans quitting their jobs hit a nine-year high
NFIB survey hints wage gains are fleeting
Job openings are second highest on record

How to get mortgage approved: hope for sunny day

Can oil get so cheap that it won’t pay to extract it?
Oil sinks under $29 as EIA lowers price outlook
Barron’s Buzz: How low can the price of oil go?

99 Cent Gas May Be on Its Way
99-cents-a-gallon gas may be on its way: 24/7 Wall St.

Is the gold rally the real deal or ‘fool’s gold’?
Teen can keep $20,000 gold bar found in lake
Gold one of Wall Street’s best bets early in 2016
Gold futures stretch win streak to five sessions

Why is everyone freaking out about ‘CoCos’?
Convertible bonds are alluring as stocks fall
 
Deutsche Bank co-CEO says bank is ‘rock solid’
Deutsche may buy back billions in debt: FT
Why the selloff in European banks is ominous

This stock market has been Europe’s best in 2016

Strategists are arguing that stocks need a true purge

A strand of Lennon’s hair is selling for $12,000

These charts detail S&P 500’s precarious posture
Michael Brush: Stock-market stars are aligned
Double-digit market decline in an election year?

White House forecasts decade-best economic growth
Obama proposes $4.1 trillion federal budget

Five questions that Janet Yellen must answer
Yellen may say goal is not to slow the economy
Fed: Too white, too male, too many bankers?
Expansion won’t die of old age: S.F. Fed study

Facebook, Amazon are the keys to tapping this market
French regulator threatens to fine Facebook
India bans Facebook’s free Internet service


Two women laugh holding their dogs as they wait in line for them to be blessed outside San Anton Church in Madrid, Spain, January 17, 2016. Hundreds of pet owners bring their animals to be blessed every year on the day of San Anton, Spain's patron saint of animals. REUTERS/Andrea Comas
Madrid’s metro system is going to the dogs
This dog walker makes $110,000 a year

Europe’s battles: migrants, ‘Brexit’ and ECB
German output, exports drop in December
Roubini: Welcome to the New Abnormal


Hurdle on Yelp’s path toward $1 billion in revenue

This has been the No. 1 car in America for decades
How far can you get on $50 in gas?


/conga/frontpage.html 367496

Markets »

127.74MDow Volume:
Avg Vol: 129.39M
Unchanged
156
Decliners
4273
Advancers
2073
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,014 -13 0.08%
Nasdaq
/quotes/zigman/12633936/realtime 4,269 -15 0.35%
S&P 500
/quotes/zigman/3870025/realtime 1,852 -1 0.07%
GlobalDow
/quotes/zigman/629063/realtime 2,085 -19 0.89%
Gold
/quotes/zigman/33772884/delayed 1,189 -9 0.71%
Oil
/quotes/zigman/2260836/delayed 28.35 -1.34 4.51%
FTSE 100
/quotes/zigman/3173262/delayed 5,632 -57 1.00%
DAX
/quotes/zigman/2380246/delayed 8,879 -100 1.11%
CAC 40
/quotes/zigman/3173214/delayed 3,998 -69 1.69%
FTSE MIB
/quotes/zigman/1482176/delayed 15,913 -528 3.21%
IBEX 35
/quotes/zigman/2759620/delayed 7,928 -195 2.39%
Stoxx 600
/quotes/zigman/2380150/delayed 309 -5 1.58%
Asia Dow
/quotes/zigman/6959860/realtime 2,471 -44 1.76%
Nikkei 225
/quotes/zigman/5986735/delayed 16,085 -919 5.40%
Hang Seng
/quotes/zigman/2622475/delayed 19,288 +105 0.55%
Shanghai
/quotes/zigman/1859015/delayed 2,763 -18 0.63%
Sensex
/quotes/zigman/1652085/delayed 24,021 -266 1.10%
Singapore
/quotes/zigman/1709939/delayed 2,623 +65 2.53%
Euro
/quotes/zigman/16008136/realtime/sampled 1.13 0.00 0.05%
Yen
/quotes/zigman/16008150/realtime/sampled 115.12 +0.00 0.00%
Pound
/quotes/zigman/16008140/realtime/sampled 1.45 +0.00 0.02%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.71 +0.00 0.11%
DXY Index
/quotes/zigman/1652083/delayed 96.05 -0.62 0.64%
WSJ $ Idx
/quotes/zigman/41508961/realtime 89.29 +0.01 0.01%
U.S. 10yr
/quotes/zigman/15866666/realtime 1.73 -0.02 1.27%
German 10y
/quotes/zigman/15866409/realtime 0.24 +0.02 8.00%
Italy 10yr
/quotes/zigman/15866497/realtime 1.69 -0.01 0.78%
Spain 10yr
/quotes/zigman/15866444/realtime 1.78 +0.03 1.43%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.41 0.00 0.07%
Japan 10yr
/quotes/zigman/15866525/realtime -0.02 -0.06 163.32%
Crude Oil
/quotes/zigman/2260836/delayed 28 -1 4.51%
Gold
/quotes/zigman/33772884/delayed 1,189 -9 0.71%
Corn
/quotes/zigman/25518691/delayed 361 -1 0.28%
DJIA F
/quotes/zigman/48241424/delayed 15,928 -60 0.38%
S&P F
/quotes/zigman/43106711/delayed 1,846 -6 0.31%
Silver
/quotes/zigman/32655632/delayed 15 0 1.14%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 99.54 -0.21 -0.21%
AAPL /quotes/zigman/68270/composite 94.99 -0.02 -0.02%
GOOG /quotes/zigman/59527964/composite 678.11 -4.63 -0.68%
BAC /quotes/zigman/190927/composite 12.20 -0.07 -0.57%
C /quotes/zigman/5065548/composite 37.51 -0.30 -0.79%
F /quotes/zigman/264304/composite 11.35 -0.24 -2.07%
T /quotes/zigman/398198/composite 36.65 -0.46 -1.24%
BP /quotes/zigman/247026/composite 28.95 -0.97 -3.24%
GE /quotes/zigman/227468/composite 28.28 0.11 0.39%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
Please log in to view your watchlist
MarketWatch Portfolio

World News from MarketWatch

Rates »

5 yr CD
1.3%
2 yr CD
0.7%
1 yr CD
0.5%
MMA $10K+
0.2%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.96% 11.88% 11.62%
Business 13.12% 13.11% 12.85%
Student 13.42% 13.42% 13.14%
Balance Transfer 14.35% 14.30% 14.12%
Airline 15.17% 15.16% 15.10%
Cash Back 15.26% 15.23% 15.27%
Reward 15.28% 15.25% 15.14%
Instant Approval 18.21% 18.18% 18.00%
Bad Credit 22.88% 22.88% 22.73%
Source:CreditCards.com

SPONSORED SECTIONS

Trending Tickers
  • /quotes/zigman/245568/composite DIS+0.22%
  • /quotes/zigman/13139813/composite SCTY-5.69%
  • /quotes/zigman/3059264/composite DUST+10.88%
  • /quotes/zigman/93928/composite PSEC-7.39%
  • /quotes/zigman/217978/composite APC-7.02%
X
Powered by StockTwits
Link to MarketWatch's Slice.

As of July 2, 2013, the SmartMoney content you loved now lives on MarketWatch.

MarketWatch will continue to provide the same important news and information you rely on every day. And, as a MarketWatch user, you will be able to enjoy:

  • Personalized news and quote email alerts
  • Editorial e-newsletters about personal finance, mutual funds and market-specific coverage
  • Premium newsletters by our market experts
  • Games, such as Virtual Stock Exchange and Beat the Darts
  • Free WSJ.com registration