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GoPro stock drops after key supplier’s outlook
Vera Bradley soars on results, upbeat outlook
Oil prices keep sliding; WTI down2%
Europe stocks waver | FTSE 100 regains ground

China stocks rebound from day’s sharp selloff
Intel overhauls chip business to revive PC sales
AT&T urges rejection of TRC Capital offer
Amgen finds data falsified in diabetes study


U.S. productivity rises at fastest pace since end of 2013
Productivity rises at fastest pace since end of 2013

Why gold now looks more risky than stocks
Why gold now looks more risky than stocks: Reeves

Still too many gold market bulls, says Hulbert
Morgan Stanley cuts S&P 500 price target
Tuesday’s 10 weakest S&P 500 stocks

Donald Trump, Hillary Clinton playing game of liar’s poker with the voters
Trump, Clinton play game of liar’s poker: Delamaide
Bush mounts ‘germophobe’ attack on Trump

Workers don’t do better in unions
Opinion: Workers don’t do better in unions
Raising wages to $15 would raise prices by 4%
LA: $15 wage will lift 600,000 out of poverty

Growing doubts among Viacom investors lead to 50% stock drop
Growing doubts among Viacom investors

China stock market to close for World War II anniversary
China tightens controls to fight capital outflows

Guide to managing money from your 20s to your 70s
Guide to managing money from your 20s to your 70s
Take your company pension, or buy an annuity?
Don’t overcomplicate 401(k) transfer to an IRA
Is this all the investing advice you’ll ever need?

Never use a market order when stocks are selling off

Uber drivers lawsuit  endangers much more than Uber
Uber will likely appeal class action decision
Uber driver suit can proceed as class-action

McDonald’s set to offer all-day breakfast

No. 1 restaurant for ‘breakfastarians’ is ...
Teacher with 111 tardies blames breakfast

Where every Fed member stands on raising rates

Rate-hike question is what Yellen didn’t want
Boston Fed president: Sept. doubt remains

What to expect at September Apple event
What to expect from the Apple event on Sept. 9
New on the shelves of your Apple Store: drones
Apple talks to Hollywood for exclusive content
Lost Apple deal leads to 40% job cut at GT

Unlucky lottery winner gets IOU from Illinois

The 11 richest people on the planet under 35
The 11 richest people on the planet under 35

Babe Ruth’s New York apartment is for sale

These are the cars that get the most Instagram attention
Best time to buy a new car may be just ahead
U.S. car sales are stronger than expected

10 cities in U.S. with the very worst traffic problems
Lowest Labor Day gas prices in 11 years: AAA


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MMA $50K+
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National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
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Bad Credit 22.73% 22.73% 22.48%
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Pay Dirt
A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

Angry Women Is Not What Dr Pepper Ordered

iStockphoto

Dr Pepper 10 – the soft drink company’s testosterone-infused diet soda – failed to score a perfect 10 with men or women.

The “for men only” advertising campaign for its new 10-calorie quasi diet drink may be backfiring with both sexes, experts say. Dr Pepper’s perception with men 18 years and over has largely been flat since the campaign launched on Oct. 10 and has even tapered off since then, according to YouGov’s BrandIndex, a daily measure of brand perception among the public.

Men don’t like being made to feel self-conscious about their purchases, and women don’t like being excluded, the findings indicate. “The campaign appears to have driven women’s perception of Dr Pepper down, which may have an adverse effect on the overall brand’s sales of a product like Diet Dr Pepper,” according to Ted Marzilli, senior vice-president and managing director of BrandIndex.

The soda’s scores are worse than flat. The brand that was supposed to tempt men with can design of “gunmetal grey” and macho “industrial rivets.” For men, Dr Pepper’s buzz score went from 21. 5 on the day the campaign broke to 16.4. And, for women in the same period, the score started at a higher point – 32.9 – and has now sunk to 18.4, losing nearly half its score, Marzilli says.

Some marketing experts were surprised that the Dr Pepper Snapple group would poke fun at its female customers. (It was not immediately available for comment.) The television commercial shows a man running through a jungle with a laser gun while avoiding Styrofoam-like boulders: “It’s only 10 manly calories,” he says. “So you can keep the romantic comedies and lady drinks.”

The ads apparently couldn’t carry off ironic machismo as well as Old Spice.

http://www.youtube.com/watch?v=3iuG1OpnHP8&feature=player_detailpage

Comments

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Comments (5 of 148)

View all Comments »
    • Got to this page from Wikipedia… Something reminded me of the slogan “It’s not for Women!”, so I looked up Dr. Pepper on Wikipedia and ‘lo and behold’ I found ultimately what I suspected… that the ad would backfire!

      I’m not some left winger or anything, but I did find the ad slogan pretty lame… lame because as a business leader I can tell that there wasn’t the internal governance in place to prevent such a hare-brained ad from leaving the drawing board, let alone the company! How does it not even cross the mind of someone reviewing the ad to ask themselves “is this going to cause any backlash?” But no, they just let it happen! I can’t stand today’s politically correct environment for one minute, but you still have to consider that environment whenever you’re going to make a decision that will result in your company’s interaction with the outside world, especially a marketing one! Not to mention that, demographically, wouldn’t women be more concerned than men about calorie intake?

      In the words of the adolescents, “total fail!”

      Must say, that show “Workaholics” made an excellent lampoon of the ad, incorporating the slogan into one of their episodes wherein the main characters, desperately trying to prove their manliness through failed attempts at hunting and fixing their car, say the slogan.

    • I think this ad is hysterical… I am a woman and I for one will never buy Dr. Pepper! I didn’t buy it for myself before because I don’t care for how it tastes… But I would buy it for the kids once in awhile when they asked for it… We’ll find something else now!! I hope the people who were hired to make these ads were paid a lot of money, cause it should be the last time they make any money!

    • It really is realy good article, shopping very interesting will probably be glad indicate and recomendate my local freinds Iam guaranteed they will be delighted read this write-up

    • ask for wait

    • @jimjim You’re an inbred idiot. Chill out, it’s just a joke?

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

MarketWatch - Stock Market Quotes, Business News, Financial News

New York Markets Close in:

need to know
GoPro stock drops after key supplier’s outlook
Vera Bradley soars on results, upbeat outlook
Oil prices keep sliding; WTI down2%
Europe stocks waver | FTSE 100 regains ground

China stocks rebound from day’s sharp selloff
Intel overhauls chip business to revive PC sales
AT&T urges rejection of TRC Capital offer
Amgen finds data falsified in diabetes study


U.S. productivity rises at fastest pace since end of 2013
Productivity rises at fastest pace since end of 2013

Why gold now looks more risky than stocks
Why gold now looks more risky than stocks: Reeves

Still too many gold market bulls, says Hulbert
Morgan Stanley cuts S&P 500 price target
Tuesday’s 10 weakest S&P 500 stocks

Donald Trump, Hillary Clinton playing game of liar’s poker with the voters
Trump, Clinton play game of liar’s poker: Delamaide
Bush mounts ‘germophobe’ attack on Trump

Workers don’t do better in unions
Opinion: Workers don’t do better in unions
Raising wages to $15 would raise prices by 4%
LA: $15 wage will lift 600,000 out of poverty

Growing doubts among Viacom investors lead to 50% stock drop
Growing doubts among Viacom investors

China stock market to close for World War II anniversary
China tightens controls to fight capital outflows

Guide to managing money from your 20s to your 70s
Guide to managing money from your 20s to your 70s
Take your company pension, or buy an annuity?
Don’t overcomplicate 401(k) transfer to an IRA
Is this all the investing advice you’ll ever need?

Never use a market order when stocks are selling off

Uber drivers lawsuit  endangers much more than Uber
Uber will likely appeal class action decision
Uber driver suit can proceed as class-action

McDonald’s set to offer all-day breakfast

No. 1 restaurant for ‘breakfastarians’ is ...
Teacher with 111 tardies blames breakfast

Where every Fed member stands on raising rates

Rate-hike question is what Yellen didn’t want
Boston Fed president: Sept. doubt remains

What to expect at September Apple event
What to expect from the Apple event on Sept. 9
New on the shelves of your Apple Store: drones
Apple talks to Hollywood for exclusive content
Lost Apple deal leads to 40% job cut at GT

Unlucky lottery winner gets IOU from Illinois

The 11 richest people on the planet under 35
The 11 richest people on the planet under 35

Babe Ruth’s New York apartment is for sale

These are the cars that get the most Instagram attention
Best time to buy a new car may be just ahead
U.S. car sales are stronger than expected

10 cities in U.S. with the very worst traffic problems
Lowest Labor Day gas prices in 11 years: AAA


/conga/frontpage.html 353933

Markets »

24.51MDow Volume:
Avg Vol: 111.86M
Unchanged
262
Decliners
2160
Advancers
3814
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,177 +119 0.74%
Nasdaq
/quotes/zigman/12633936/realtime 4,672 +36 0.77%
S&P 500
/quotes/zigman/3870025/realtime 1,925 +11 0.57%
GlobalDow
/quotes/zigman/629063/realtime 2,300 +4 0.20%
Gold
/quotes/zigman/662444/delayed 1,137 -3 0.25%
Oil
/quotes/zigman/2331095/delayed 45.12 -0.30 0.66%
FTSE 100
/quotes/zigman/3173262/delayed 6,128 +69 1.14%
DAX
/quotes/zigman/2380246/delayed 10,091 +76 0.76%
CAC 40
/quotes/zigman/3173214/delayed 4,590 +49 1.07%
FTSE MIB
/quotes/zigman/1482176/delayed 21,750 +299 1.39%
IBEX 35
/quotes/zigman/2759620/delayed 10,016 +23 0.23%
Stoxx 600
/quotes/zigman/2380150/delayed 356 +3 0.87%
Asia Dow
/quotes/zigman/6959860/realtime 2,704 -14 0.50%
Nikkei 225
/quotes/zigman/5986735/delayed 18,095 -70 0.39%
Hang Seng
/quotes/zigman/2622475/delayed 20,935 -250 1.18%
Shanghai
/quotes/zigman/1859015/delayed 3,160 -6 0.20%
Sensex
/quotes/zigman/1652085/delayed 25,454 -243 0.95%
Singapore
/quotes/zigman/1709939/delayed 2,878 -5 0.16%
Euro
/quotes/zigman/16008136/realtime/sampled 1.12 -0.01 0.71%
Yen
/quotes/zigman/16008150/realtime/sampled 120.05 +0.68 0.57%
Pound
/quotes/zigman/16008140/realtime/sampled 1.53 0.00 0.05%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.70 +0.00 0.03%
DXY Index
/quotes/zigman/1652083/delayed 95.77 +0.40 0.41%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.54 +0.37 0.42%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.19 +0.03 1.40%
German 10y
/quotes/zigman/15866409/realtime 0.81 +0.01 0.90%
Italy 10yr
/quotes/zigman/15866497/realtime 2.00 +0.00 0.23%
Spain 10yr
/quotes/zigman/15866444/realtime 2.15 +0.01 0.63%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.84 +0.01 0.78%
Japan 10yr
/quotes/zigman/15866525/realtime 0.39 +0.03 8.56%
Crude Oil
/quotes/zigman/2331095/delayed 45 0 0.66%
Gold
/quotes/zigman/662444/delayed 1,137 -3 0.25%
Corn
/quotes/zigman/7599553/delayed 368 -1 0.27%
DJIA F
/quotes/zigman/38649152/delayed 16,188 +101 0.63%
S&P F
/quotes/zigman/30356461/delayed 1,926 +10 0.51%
Silver
/quotes/zigman/3134148/delayed 15 +0 0.31%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 88.56 1.33 1.52%
AAPL /quotes/zigman/68270/composite 109.78 2.06 1.91%
GOOG /quotes/zigman/30194416/composite 603.52 5.73 0.96%
BAC /quotes/zigman/190927/composite 15.66 0.13 0.86%
C /quotes/zigman/5065548/composite 51.24 0.30 0.58%
F /quotes/zigman/264304/composite 13.71 -0.01 -0.07%
T /quotes/zigman/398198/composite 32.63 0.31 0.96%
BP /quotes/zigman/247026/composite 31.90 -0.24 -0.75%
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Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

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