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need to know
Apple will let iPhone and iPad users block ads
J.C. Penney upgraded by Deutsche Bank
Wal-Mart cuts worker hours at some stores
5 silly new words in the Oxford dictionary
Unlucky lottery winner gets IOU from Illinois

Personal beliefs don’t belong in retirement accounts

Wes Craven’s 5 highest grossing films

Ode to that legendary New York steakhouse the Palm

When you absolutely, positively need a cocktail

Teacher with 111 tardies puts blame on breakfast

Automat concept is back — with a lot more quinoa

If Donald Trump can do it, why not Kanye West?

Scott Walker's backers seek a reboot of his campaign
Scott Walker’s backers seek reboot of campaign
Scott Walker wants a wall — with Canada

Dissatisfied voters are fueling Sanders and Trump
Clinton says she supports ‘revolving door’ bill
Biden a tougher matchup than Clinton: poll

Ruling in ‘Deflategate’ expected by end of this week
Greedy owners are NFL preseason winners

Disney to unveil ‘Star Wars’ toys in unboxing event
Walt Disney leads Dow's losers for August

How teen clothing retailers compete today

Sunday is Warren Buffett's 85th birthday
Happy 85th birthday to the $67 billion man


Why BlackBerry is a more attractive buyout target than Twitter
BlackBerry is a better buyout target than Twitter
Twitter's stock jumps after analyst upgrade

Our kids aren’t doomed to be poorer than we are

Now is the time to fix your investment portfolio
Now is the time to fix your investment portfolio
Both worry, be happy stocks aren’t a sure bet

Facebook users flood Mark Zuckerberg with thank you’s
Facebook users flood Mark Zuckerberg with thanks

‘War Room’ is a ‘resounding success’ at box office

By this measure, stocks have weathered the worst
By this measure, stocks have weathered the worst

Cheeseburgers and happiness always on the menu for Warren Buffett — and Jimmy Buffett, too
Farrell: Recipes for happiness, from Buffett and others

/conga/frontpage.html 353752

Markets »

141.44MDow Volume:
Avg Vol: 112.32M
Unchanged
217
Decliners
3378
Advancers
3004
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,528 -115 0.69%
Nasdaq
/quotes/zigman/12633936/realtime 4,777 -52 1.07%
S&P 500
/quotes/zigman/3870025/realtime 1,972 -17 0.84%
GlobalDow
/quotes/zigman/629063/realtime 2,355 -18 0.76%
Gold
/quotes/zigman/662444/delayed 1,134 0 0.03%
Oil
/quotes/zigman/2331095/delayed 48.12 +2.90 6.41%
FTSE 100
/quotes/zigman/3173262/delayed 6,248 +56 0.90%
DAX
/quotes/zigman/2380246/delayed 10,259 -39 0.38%
CAC 40
/quotes/zigman/3173214/delayed 4,653 -22 0.47%
FTSE MIB
/quotes/zigman/1482176/delayed 21,942 -52 0.24%
IBEX 35
/quotes/zigman/2759620/delayed 10,259 -94 0.91%
Stoxx 600
/quotes/zigman/2380150/delayed 363 0 0.13%
Asia Dow
/quotes/zigman/6959860/realtime 2,784 -14 0.49%
Nikkei 225
/quotes/zigman/5986735/delayed 18,890 -246 1.28%
Hang Seng
/quotes/zigman/2622475/delayed 21,671 +58 0.27%
Shanghai
/quotes/zigman/1859015/delayed 3,206 -26 0.82%
Sensex
/quotes/zigman/1652085/delayed 26,283 -109 0.41%
Singapore
/quotes/zigman/1709939/delayed 2,921 -35 1.17%
Euro
/quotes/zigman/16008136/realtime/sampled 1.12 0.00 0.01%
Yen
/quotes/zigman/16008150/realtime/sampled 121.25 +0.02 0.02%
Pound
/quotes/zigman/16008140/realtime/sampled 1.53 +0.00 0.01%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.71 0.00 0.01%
DXY Index
/quotes/zigman/1652083/delayed 95.96 -0.02 0.02%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.44 +0.01 0.01%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.22 +0.03 1.59%
German 10y
/quotes/zigman/15866409/realtime 0.73 -0.01 1.33%
Italy 10yr
/quotes/zigman/15866497/realtime 1.92 +0.01 0.45%
Spain 10yr
/quotes/zigman/15866444/realtime 2.06 0.00 0.19%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.85 -0.02 0.96%
Japan 10yr
/quotes/zigman/15866525/realtime 0.38 0.00 0.55%
Crude Oil
/quotes/zigman/2331095/delayed 48 +3 6.41%
Gold
/quotes/zigman/662444/delayed 1,134 0 0.03%
Corn
/quotes/zigman/7599553/delayed 375 +0 0.07%
DJIA F
/quotes/zigman/38649152/delayed 16,480 -179 1.07%
S&P F
/quotes/zigman/30356461/delayed 1,966 -24 1.22%
Silver
/quotes/zigman/3134148/delayed 15 +0 0.32%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 89.43 -1.58 -1.74%
AAPL /quotes/zigman/68270/composite 112.76 -0.53 -0.47%
GOOG /quotes/zigman/30194416/composite 618.25 -12.13 -1.92%
BAC /quotes/zigman/190927/composite 16.34 -0.02 -0.12%
C /quotes/zigman/5065548/composite 53.48 0.20 0.38%
F /quotes/zigman/264304/composite 13.87 0.13 0.95%
T /quotes/zigman/398198/composite 33.20 -0.09 -0.27%
BP /quotes/zigman/247026/composite 33.54 0.28 0.84%
GE /quotes/zigman/227468/composite 24.82 -0.34 -1.35%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
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World News from MarketWatch

Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

SPONSORED SECTIONS

Trending Tickers
  • /quotes/zigman/413712/composite USO+6.79%
  • /quotes/zigman/8669138/composite DWTI-22.31%
  • /quotes/zigman/55989606/composite ACI+13.40%
  • /quotes/zigman/19622165/composite BBRY+2.99%
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Pay Dirt
A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

Why Positive Yelp Reviews Do More Than Nasty Ones

iStockphoto
The Russian Tea Room: Reviewers on Yelp even post their feedback from the restaurant.

You – yes, you – have the power. Food lovers may have good cause to pay attention to public reviews on Yelp.com even when they are positive, according to new research. The power of the “troll,” those anonymous reviewers who leave nasty reviews, may be waning.

Nice-as-pie reviewers on Yelp may be more reliable than you think, according to a new study conducted by Harvard Business School. They are actually more likely to leave thoughtful, positive reviews on Yelp, says Michael Luca, author of “Reviews, Reputation, and Revenue: The Case of Yelp.com.” Luca combined reviews from Yelp and restaurant data from the Washington State Department of Revenue: A one-star increase on Yelp’s five-star review system can boost restaurant sales by 5%-9%, Luca says. He says Yelp has successfully created a social network where people are encouraged to identify themselves and post descriptive reviews rather than vent. “You can get some fake reviewers,” he says, “but at least you can say, ‘This other guy thought this particular dish was good.’”

Restaurants may have reason to worry from the quality and quantity of Yelp’s reviews. He says 70% of restaurants in many urban areas are covered by Yelp. “You simply could not pay an expert critic to write that number of reviews,” he says. Ken Biberaj, vice-president of The Russian Tea Room in New York, says people “yelp” as soon as their food arrives: “We take our Yelp reviews very seriously and are quite aware that people trust those they believe to be their peers much more than one person who is branded as an expert.” (Yelp declined to comment.)  The National Restaurant Association says its research shows that 25% of American adults are likely to use consumer-driven sites, while nine out of ten people rely on recommendations from families and friends.

Still, Luca’s study contradicts those who allege that restaurateurs influence reviews of their own restaurants. A case in point: “The Mystery of the Cupcake Batter Mix.” As Pay Dirt recently reported, a reviewer on Yelp gave a cupcake shop two thumbs up – then unceremoniously changed his tune and gave the same shop two thumbs down. Was the batter homemade or readymade? Was the reviewer a friend or enemy of the owner? Should we eat there? We may never know. But Luca says these are the exception rather than the rule. “One nasty review kind of gets swamped,” he says.

Have you ever gone to Yelp for help?

Comments

We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (2 of 2)

View all Comments »
    • Our family has been in the construction industry since the mid 70′s. We have a strong client base, and a A+ BBB rating. If it wasn’t for one customer trying to blackmail us into giving their money back we would have never had a single negative comment on this site, but the problem really begins when YELP filters out stuff that they don’t like. It appears they don’t make money on good news so they remove the good stuff and leave one bad comment for the world to see.
      When we complained, they said it is a free country and they can pick and choose the comments that promotes more traffic to their site. We cannot speak with them on the phone, and we continuously get auto form letter replies, which state that they can “at will” slander anyone that they want without reprisal.
      We don’t like bottom feeders who make money off slandering other businesses. If you are feed up with this company email us at yelp_filter@yahoo.com. I we start a chain letter, to all the companies that yelp has slandered and then we can stop this company from making money off of us. All that we ask is that each owner contact 5 other disgruntled yelp owners, and those people contact five owners… et cetera. It will build to a formable group.

    • We have something like that in Hong Kong– Open Rice, meaning “time to eat”. It’s rapidly spreading to Mainland China. includes directions to get to the place, spending per head, photos. Also cooking tips and recipes sharing.

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert

New York Markets After Hours

need to know
Apple will let iPhone and iPad users block ads
J.C. Penney upgraded by Deutsche Bank
Wal-Mart cuts worker hours at some stores
5 silly new words in the Oxford dictionary
Unlucky lottery winner gets IOU from Illinois

Personal beliefs don’t belong in retirement accounts

Wes Craven’s 5 highest grossing films

Ode to that legendary New York steakhouse the Palm

When you absolutely, positively need a cocktail

Teacher with 111 tardies puts blame on breakfast

Automat concept is back — with a lot more quinoa

If Donald Trump can do it, why not Kanye West?

Scott Walker's backers seek a reboot of his campaign
Scott Walker’s backers seek reboot of campaign
Scott Walker wants a wall — with Canada

Dissatisfied voters are fueling Sanders and Trump
Clinton says she supports ‘revolving door’ bill
Biden a tougher matchup than Clinton: poll

Ruling in ‘Deflategate’ expected by end of this week
Greedy owners are NFL preseason winners

Disney to unveil ‘Star Wars’ toys in unboxing event
Walt Disney leads Dow's losers for August

How teen clothing retailers compete today

Sunday is Warren Buffett's 85th birthday
Happy 85th birthday to the $67 billion man


Why BlackBerry is a more attractive buyout target than Twitter
BlackBerry is a better buyout target than Twitter
Twitter's stock jumps after analyst upgrade

Our kids aren’t doomed to be poorer than we are

Now is the time to fix your investment portfolio
Now is the time to fix your investment portfolio
Both worry, be happy stocks aren’t a sure bet

Facebook users flood Mark Zuckerberg with thank you’s
Facebook users flood Mark Zuckerberg with thanks

‘War Room’ is a ‘resounding success’ at box office

By this measure, stocks have weathered the worst
By this measure, stocks have weathered the worst

Cheeseburgers and happiness always on the menu for Warren Buffett — and Jimmy Buffett, too
Farrell: Recipes for happiness, from Buffett and others

/conga/frontpage.html 353752

Markets »

141.44MDow Volume:
Avg Vol: 112.32M
Unchanged
217
Decliners
3378
Advancers
3004
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,528 -115 0.69%
Nasdaq
/quotes/zigman/12633936/realtime 4,777 -52 1.07%
S&P 500
/quotes/zigman/3870025/realtime 1,972 -17 0.84%
GlobalDow
/quotes/zigman/629063/realtime 2,355 -18 0.76%
Gold
/quotes/zigman/662444/delayed 1,134 0 0.03%
Oil
/quotes/zigman/2331095/delayed 48.12 +2.90 6.41%
FTSE 100
/quotes/zigman/3173262/delayed 6,248 +56 0.90%
DAX
/quotes/zigman/2380246/delayed 10,259 -39 0.38%
CAC 40
/quotes/zigman/3173214/delayed 4,653 -22 0.47%
FTSE MIB
/quotes/zigman/1482176/delayed 21,942 -52 0.24%
IBEX 35
/quotes/zigman/2759620/delayed 10,259 -94 0.91%
Stoxx 600
/quotes/zigman/2380150/delayed 363 0 0.13%
Asia Dow
/quotes/zigman/6959860/realtime 2,784 -14 0.49%
Nikkei 225
/quotes/zigman/5986735/delayed 18,890 -246 1.28%
Hang Seng
/quotes/zigman/2622475/delayed 21,671 +58 0.27%
Shanghai
/quotes/zigman/1859015/delayed 3,206 -26 0.82%
Sensex
/quotes/zigman/1652085/delayed 26,283 -109 0.41%
Singapore
/quotes/zigman/1709939/delayed 2,921 -35 1.17%
Euro
/quotes/zigman/16008136/realtime/sampled 1.12 0.00 0.01%
Yen
/quotes/zigman/16008150/realtime/sampled 121.25 +0.02 0.02%
Pound
/quotes/zigman/16008140/realtime/sampled 1.53 +0.00 0.01%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.71 0.00 0.01%
DXY Index
/quotes/zigman/1652083/delayed 95.98 0.00 0.00%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.44 +0.01 0.01%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.22 +0.03 1.59%
German 10y
/quotes/zigman/15866409/realtime 0.73 -0.01 1.33%
Italy 10yr
/quotes/zigman/15866497/realtime 1.92 +0.01 0.45%
Spain 10yr
/quotes/zigman/15866444/realtime 2.06 0.00 0.19%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.85 -0.02 0.96%
Japan 10yr
/quotes/zigman/15866525/realtime 0.38 0.00 0.55%
Crude Oil
/quotes/zigman/2331095/delayed 48 +3 6.41%
Gold
/quotes/zigman/662444/delayed 1,134 0 0.03%
Corn
/quotes/zigman/7599553/delayed 375 +0 0.07%
DJIA F
/quotes/zigman/38649152/delayed 16,480 -179 1.07%
S&P F
/quotes/zigman/30356461/delayed 1,965 -25 1.23%
Silver
/quotes/zigman/3134148/delayed 15 +0 0.32%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 89.43 -1.58 -1.74%
AAPL /quotes/zigman/68270/composite 112.76 -0.53 -0.47%
GOOG /quotes/zigman/30194416/composite 618.25 -12.13 -1.92%
BAC /quotes/zigman/190927/composite 16.34 -0.02 -0.12%
C /quotes/zigman/5065548/composite 53.48 0.20 0.38%
F /quotes/zigman/264304/composite 13.87 0.13 0.95%
T /quotes/zigman/398198/composite 33.20 -0.09 -0.27%
BP /quotes/zigman/247026/composite 33.54 0.28 0.84%
GE /quotes/zigman/227468/composite 24.82 -0.34 -1.35%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
Please log in to view your watchlist
MarketWatch Portfolio

World News from MarketWatch

Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

SPONSORED SECTIONS

Trending Tickers
  • /quotes/zigman/413712/composite USO+6.79%
  • /quotes/zigman/8669138/composite DWTI-22.31%
  • /quotes/zigman/55989606/composite ACI+13.40%
  • /quotes/zigman/19622165/composite BBRY+2.99%
  • /quotes/zigman/88601/composite WYNN-4.03%
X
Powered by StockTwits
Link to MarketWatch's Slice.

As of July 2, 2013, the SmartMoney content you loved now lives on MarketWatch.

MarketWatch will continue to provide the same important news and information you rely on every day. And, as a MarketWatch user, you will be able to enjoy:

  • Personalized news and quote email alerts
  • Editorial e-newsletters about personal finance, mutual funds and market-specific coverage
  • Premium newsletters by our market experts
  • Games, such as Virtual Stock Exchange and Beat the Darts
  • Free WSJ.com registration

Email address

Password

Forgot password?