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need to know
U.S. stocks end wild week higher
Staples, Office Depot to delay close of merger
PBF Energy chemical leak in Del. refinery
Drug maker Cortendo files for IPO
‘War Room’ could be box-office surprise
Oil scores biggest weekly gain since 2009
Ashley Madison CEO steps down
Amgen gets FDA OK for cholesterol treatment
Atlantic hurricanes lose sway over oil and gas
5 silly new words in the Oxford dictionary

Apple Watch debut stronger than previously thought: IDC
Apple to host Sept. 9 product event
Apple closes in on Fitbit in wearables

Craft beer acquisition by Duvel — stay small, stay beautiful
Firestone is latest U.S. brewer to join the Duvel family
10 fall beers with absolutely no pumpkin in them

Instead of flavored vodka, flavored sake?

Never use a market order when stocks are selling off
Schwab site hit by outages in busy trade stretch
Lack of fear means this correction isn’t finished

Most imposing stock ‘wall of worry’ in 5 years

John Bogle sees promise in market pullbacks
A strategy to make money in this crazy market
Record $29.5 billion yanked from stock funds

Roubini: Better early warning system is needed

Why you should worry and be happy that stocks aren’t a sure bet
Both worry, be happy that stocks aren’t a sure bet
This wild market is no threat to your income and spending

A sign for Moody's rating agency is displayed at the company headquarters in New York, September 18, 2012.  AFP PHOTO/Emmanuel Dunand        (Photo credit should read EMMANUEL DUNAND/AFP/GettyImages)
ADP debt-funded buyback raises Moody’s ire

Democratic leaders frustrated by Clinton’s handling of email issue
More frustration with Clinton on email issue
Poll shows Biden running stronger than Clinton
Trump: I’m OK with raising taxes on myself

Poland looks next to turn against the EU

China wins the Battle of Mountain Pass
China just undermined the U.S. Defense Department

China may be in worse shape than most of us think
What should China do to fix its economy?
Analysts dismiss fears of a China hard landing
‘Loch Ness monster’ and China's mystery rally

These are the best jobs for millennials
These are the best jobs for millennials


How momentum investing could go out of style
Momentum investing could be going out of style

Tesla Model S scores 103 on 100-point scale
Tesla Model S scores 103 on 100-point scale
Elon Musk retweets slow-driving Tesla owner
Colbert should ask Elon Musk, Kalanick this
$400,000 supercar goes up in flames

How to cope when you’re suddenly uninsured

/conga/frontpage.html 353613

Markets »

131.79MDow Volume:
Avg Vol: 112.32M
Unchanged
186
Decliners
2190
Advancers
4209
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,643 -12 0.07%
Nasdaq
/quotes/zigman/12633936/realtime 4,828 +16 0.32%
S&P 500
/quotes/zigman/3870025/realtime 1,989 +1 0.06%
GlobalDow
/quotes/zigman/629063/realtime 2,373 +13 0.54%
Gold
/quotes/zigman/662444/delayed 1,133 +11 0.95%
Oil
/quotes/zigman/2331095/delayed 45.33 +2.77 6.51%
FTSE 100
/quotes/zigman/3173262/delayed 6,248 +56 0.90%
DAX
/quotes/zigman/2380246/delayed 10,299 -17 0.17%
CAC 40
/quotes/zigman/3173214/delayed 4,675 +17 0.36%
FTSE MIB
/quotes/zigman/1482176/delayed 21,994 -208 0.93%
IBEX 35
/quotes/zigman/2759620/delayed 10,353 +63 0.61%
Stoxx 600
/quotes/zigman/2380150/delayed 363 +1 0.28%
Asia Dow
/quotes/zigman/6959860/realtime 2,798 +45 1.64%
Nikkei 225
/quotes/zigman/5986735/delayed 19,136 +562 3.03%
Hang Seng
/quotes/zigman/2622475/delayed 21,612 -226 1.04%
Shanghai
/quotes/zigman/1859015/delayed 3,232 +149 4.82%
Sensex
/quotes/zigman/1652085/delayed 26,392 +161 0.61%
Singapore
/quotes/zigman/1709939/delayed 2,956 +11 0.36%
Euro
/quotes/zigman/16008136/realtime/sampled 1.12 -0.01 0.54%
Yen
/quotes/zigman/16008150/realtime/sampled 121.70 +0.67 0.55%
Pound
/quotes/zigman/16008140/realtime/sampled 1.54 0.00 0.07%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.72 +0.00 0.03%
DXY Index
/quotes/zigman/1652083/delayed 96.15 +0.38 0.40%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.50 +0.24 0.27%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.18 0.00 0.12%
German 10y
/quotes/zigman/15866409/realtime 0.75 +0.00 0.17%
Italy 10yr
/quotes/zigman/15866497/realtime 1.91 -0.02 0.80%
Spain 10yr
/quotes/zigman/15866444/realtime 2.06 +0.01 0.26%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.85 -0.02 0.96%
Japan 10yr
/quotes/zigman/15866525/realtime 0.38 -0.01 2.48%
Crude Oil
/quotes/zigman/2331095/delayed 45 +3 6.51%
Gold
/quotes/zigman/662444/delayed 1,133 +11 0.95%
Corn
/quotes/zigman/7599553/delayed 374 -1 0.20%
DJIA F
/quotes/zigman/38649152/delayed 16,632 -18 0.11%
S&P F
/quotes/zigman/30356461/delayed 1,986 -3 0.15%
Silver
/quotes/zigman/3134148/delayed 15 +0 0.89%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 91.01 1.28 1.43%
AAPL /quotes/zigman/68270/composite 113.29 0.37 0.33%
GOOG /quotes/zigman/30194416/composite 630.38 -7.23 -1.13%
BAC /quotes/zigman/190927/composite 16.36 -0.08 -0.49%
C /quotes/zigman/5065548/composite 53.28 -0.16 -0.30%
F /quotes/zigman/264304/composite 13.74 0.18 1.33%
T /quotes/zigman/398198/composite 33.29 -0.15 -0.45%
BP /quotes/zigman/247026/composite 33.26 0.23 0.70%
GE /quotes/zigman/227468/composite 25.16 0.15 0.60%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
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Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

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Pay Dirt
A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

50% Off? Repeat Groupon Customers Can Do Better

iStockphoto
Groupon wants to entice more customers to return to their merchants.

Half-off deals are the first deal of many, now that industry leader Groupon has started offering rewards for repeat customers.

Groupon said Wednesday that it would start offering rewards to encourage consumers to go back to businesses where they’ve redeemed a voucher. Took advantage of a 50%-off massage? Maybe there’s a free manicure if you go back. Or a restaurant might offer free dessert, or a steep discount on a bottle of wine. Groupon says any offers made will be up to the retailer. “We will email customers to tell them they’re approaching a reward target, and track your purchases so you don’t have to carry a reward card,” says Groupon spokeswoman Julie Anne Mossler.

The program is likely meant to entice more businesses than consumers. Judging by the several hundred sites on the market, consumers just can’t get enough of 50%-off facials, kickboxing, Thai takeout and other cheap luxuries. Yet studies show that less than a quarter of customers go back to that business for a second, full-price visit. And why would they, when there’s another spa, gym, or restaurant offering that enticing 50%-off deal? That poses a problem for sites trying to entice retailers, and retailers hoping to gain new customers by offering that steep discount.

But Dan Hess, founder of DealRadar.com, a daily deal site aggregator, says it’s a win-win for bargain-hunters, too, “except if they over-stretch their budget or are disappointed by the product or service they’ve bought.” Matt Wallaert, social and behavior psychologist of digital strategy firm Churnless.com, says daily deal rewards make more sense for a “need” (grocery store) than a “want” (head massage): “Try to separate the discount from your decision to make the purchase,” he says.

Readers, what does it take for you to go back to a business after you’re out of daily deals?

Comments

We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (3 of 3)

View all Comments »
    • I can say that I will never purchase a Groupon after doing a lot of research on the affects of the businesses who purchase them and on the economy as a whole.

      I am a commissioned hair stylist. The owner of the salon recently ran a Groupon; a $50 value sold for $25. As her employee, I am making NO MONEY from these clients unless they decide to tip. When I asked her why us commissioned stylist aren’t getting paid, her response was because she has to pay Mastercard and Visa. Pretty sure that is 3%, which would equal $0.75! So, because the owner of my business decided it was a good idea to run a Groupon I am supposed to be okay with not getting paid? This should be illegal. I think the only one who makes profit from this is Groupon itself.

    • Groupon is the worst business decision I have ever made. I was fully aware that there would be no profit from the actual sale of the certificates. I had to discount a regular priced service 50% then groupon takes half of that. Oh yes and Groupon makes me pay for the credit card processing too. Oh yes, They also lowered the price and increased the discount to about 67% when they ran the offer without my permission.
      So I still had faith and tried to make this Groupon experience work. I understand that with paying my staff and for product I would be in the red on each service but it would be worth it if the clients came back. If the clients purchaced additional services or even tipped the staff like regular paying customers do, it would be ok.
      This did not happen. The majority of the Groupon clients are regular clients of GROUPON and go where the next deal is. Tipping is rare and they don’t care if you get upset as they have no intention of returning anyways. Some even stated that they NEVER pay full price for spa services. They have become professional Groupon buyers. What Groupon was and what it is now may have changed. We have this huge Groupon, Livingsocial ect mass of consumers who regularly purchase these deals for food, entertainment and beauty services. This is how they live, save money and get what they want. The problem is that businesses like mine are seeking return clients and profit. These professional spa hoppers are not looking to become loyal customers of us. They are loyal customers of Groupon.
      So now that our Groupon deal has calmed and we can’t wait for those certificates to expire, I see how badly this deal harmed my business. No one wants a Groupon on their books. Groupon clients are avoided by staff. The Groupon client is not treated as well as a regular client. Even if we offer our own 50% off discount, the clients we get prove better returns. Staff now views Groupon people as a waste of time.
      I had really hoped it would be a good deal.

    • I buy group-ons for stuff I need or stuff I’ve been wanting to try. The biggest reason for me to keep going back to a company is quality, enjoyable service at a decent price. I have to enjoy my experience or I will NOT come back. I bought a group-on for a local museum in my area and my family loved our visits and went so often the museum staff recognizes us. We bring extended family with us sometimes, buy stuff from their gift shop, our son goes to their summer camp, we tell people in the area how great the museum is both online and in person, and we plan to buy another annual membership next year too. All because it’s an enjoyable, fun place to go that is well worth it. I also bought a group-on from a portrait studio in my area and we are planning our 4th visit because their picture quality is so wonderful we feel it is worth the slightly higher price they charge than some others in the area. If companies want repeat customers, they need to offer good service and quality. If someone is on the fence though about whether they want to go back or not, extra additional discounts on repeat visits would help sway them.

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert
need to know
U.S. stocks end wild week higher
Staples, Office Depot to delay close of merger
PBF Energy chemical leak in Del. refinery
Drug maker Cortendo files for IPO
‘War Room’ could be box-office surprise
Oil scores biggest weekly gain since 2009
Ashley Madison CEO steps down
Amgen gets FDA OK for cholesterol treatment
Atlantic hurricanes lose sway over oil and gas
5 silly new words in the Oxford dictionary

Apple Watch debut stronger than previously thought: IDC
Apple to host Sept. 9 product event
Apple closes in on Fitbit in wearables

Craft beer acquisition by Duvel — stay small, stay beautiful
Firestone is latest U.S. brewer to join the Duvel family
10 fall beers with absolutely no pumpkin in them

Instead of flavored vodka, flavored sake?

Never use a market order when stocks are selling off
Schwab site hit by outages in busy trade stretch
Lack of fear means this correction isn’t finished

Most imposing stock ‘wall of worry’ in 5 years

John Bogle sees promise in market pullbacks
A strategy to make money in this crazy market
Record $29.5 billion yanked from stock funds

Roubini: Better early warning system is needed

Why you should worry and be happy that stocks aren’t a sure bet
Both worry, be happy that stocks aren’t a sure bet
This wild market is no threat to your income and spending

A sign for Moody's rating agency is displayed at the company headquarters in New York, September 18, 2012.  AFP PHOTO/Emmanuel Dunand        (Photo credit should read EMMANUEL DUNAND/AFP/GettyImages)
ADP debt-funded buyback raises Moody’s ire

Democratic leaders frustrated by Clinton’s handling of email issue
More frustration with Clinton on email issue
Poll shows Biden running stronger than Clinton
Trump: I’m OK with raising taxes on myself

Poland looks next to turn against the EU

China wins the Battle of Mountain Pass
China just undermined the U.S. Defense Department

China may be in worse shape than most of us think
What should China do to fix its economy?
Analysts dismiss fears of a China hard landing
‘Loch Ness monster’ and China's mystery rally

These are the best jobs for millennials
These are the best jobs for millennials


How momentum investing could go out of style
Momentum investing could be going out of style

Tesla Model S scores 103 on 100-point scale
Tesla Model S scores 103 on 100-point scale
Elon Musk retweets slow-driving Tesla owner
Colbert should ask Elon Musk, Kalanick this
$400,000 supercar goes up in flames

How to cope when you’re suddenly uninsured

/conga/frontpage.html 353613

Markets »

131.79MDow Volume:
Avg Vol: 112.32M
Unchanged
186
Decliners
2190
Advancers
4209
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,643 -12 0.07%
Nasdaq
/quotes/zigman/12633936/realtime 4,828 +16 0.32%
S&P 500
/quotes/zigman/3870025/realtime 1,989 +1 0.06%
GlobalDow
/quotes/zigman/629063/realtime 2,373 +13 0.54%
Gold
/quotes/zigman/662444/delayed 1,133 +11 0.95%
Oil
/quotes/zigman/2331095/delayed 45.33 +2.77 6.51%
FTSE 100
/quotes/zigman/3173262/delayed 6,248 +56 0.90%
DAX
/quotes/zigman/2380246/delayed 10,299 -17 0.17%
CAC 40
/quotes/zigman/3173214/delayed 4,675 +17 0.36%
FTSE MIB
/quotes/zigman/1482176/delayed 21,994 -208 0.93%
IBEX 35
/quotes/zigman/2759620/delayed 10,353 +63 0.61%
Stoxx 600
/quotes/zigman/2380150/delayed 363 +1 0.28%
Asia Dow
/quotes/zigman/6959860/realtime 2,798 +45 1.64%
Nikkei 225
/quotes/zigman/5986735/delayed 19,136 +562 3.03%
Hang Seng
/quotes/zigman/2622475/delayed 21,612 -226 1.04%
Shanghai
/quotes/zigman/1859015/delayed 3,232 +149 4.82%
Sensex
/quotes/zigman/1652085/delayed 26,392 +161 0.61%
Singapore
/quotes/zigman/1709939/delayed 2,956 +11 0.36%
Euro
/quotes/zigman/16008136/realtime/sampled 1.12 -0.01 0.54%
Yen
/quotes/zigman/16008150/realtime/sampled 121.70 +0.67 0.55%
Pound
/quotes/zigman/16008140/realtime/sampled 1.54 0.00 0.07%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.72 +0.00 0.03%
DXY Index
/quotes/zigman/1652083/delayed 96.15 +0.38 0.40%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.50 +0.24 0.27%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.18 0.00 0.12%
German 10y
/quotes/zigman/15866409/realtime 0.75 +0.00 0.17%
Italy 10yr
/quotes/zigman/15866497/realtime 1.91 -0.02 0.80%
Spain 10yr
/quotes/zigman/15866444/realtime 2.06 +0.01 0.26%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.85 -0.02 0.96%
Japan 10yr
/quotes/zigman/15866525/realtime 0.38 -0.01 2.48%
Crude Oil
/quotes/zigman/2331095/delayed 45 +3 6.51%
Gold
/quotes/zigman/662444/delayed 1,133 +11 0.95%
Corn
/quotes/zigman/7599553/delayed 374 -1 0.20%
DJIA F
/quotes/zigman/38649152/delayed 16,632 -18 0.11%
S&P F
/quotes/zigman/30356461/delayed 1,986 -3 0.15%
Silver
/quotes/zigman/3134148/delayed 15 +0 0.89%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 91.01 1.28 1.43%
AAPL /quotes/zigman/68270/composite 113.29 0.37 0.33%
GOOG /quotes/zigman/30194416/composite 630.38 -7.23 -1.13%
BAC /quotes/zigman/190927/composite 16.36 -0.08 -0.49%
C /quotes/zigman/5065548/composite 53.28 -0.16 -0.30%
F /quotes/zigman/264304/composite 13.74 0.18 1.33%
T /quotes/zigman/398198/composite 33.29 -0.15 -0.45%
BP /quotes/zigman/247026/composite 33.26 0.23 0.70%
GE /quotes/zigman/227468/composite 25.16 0.15 0.60%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
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Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

SPONSORED SECTIONS

Trending Tickers
  • /quotes/zigman/57221/composite ARIA+41.69%
  • /quotes/zigman/12221594/composite AMBA+6.04%
  • /quotes/zigman/6849146/composite SVXY-4.89%
  • /quotes/zigman/283891/composite BIG+15.67%
  • /quotes/zigman/246295/composite AA+6.21%
X
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