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10 dating apps that even their users can’t stand
Online-dating boomers can teach millennials
Dating in 2016: This is the etiquette

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 AFP/Getty Images
Oil up more than 12%, but down for the week
Move over, China: India to drive oil demand

Tour a $22 million Marbella mansion built from marble
 ENGEL & VLKERS
U.S. cities with the most, least vacant housing
Location Scouts: Insider intel from top markets

Chevy’s new Bolt — the shape of things to come?
 General Motors
Why you probably won’t see 99 cent gas

‘Deadpool’ vs. ‘50 Shades’ for Valentine’s Day record
 Everett Collection
Lithe, beautiful: The ‘Jane’ in every movie script
Film clip: Back on the catwalk for 'Zoolander 2'
Martin Shkreli: Star of stage, screen, pharma

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What the ‘affordable’ Tesla Model 3 rollout means for car buyers Getty Images
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Tesla’s Model 3: The 5 things we now know

The top 10 tax havens for individuals in the world
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Watch out for these tricky tax issues this year

Challenging job: President Trump’s top diplomat
LOS ANGELES, CA - SEPTEMBER 15:  Republican presidential candidate Donald Trump speaks during a campaign rally aboard the USS Iowa on September 15, 2015 in Los Angeles, California. Donald Trump is campaigning in Los Angeles a day ahead of the CNN GOP debate that will be broadcast from the Ronald Reagan Presidential Library in Simi Valley.  (Photo by Justin Sullivan/Getty Images)  Getty Images
Voters don’t care about promises — just vision

How did Kissinger get into Clinton-Sanders debate?
Former U.S. Secretary of State Henry Kissinger listens to a question at China Development Forum, in Beijing March 21, 2015. REUTERS/Jason Lee  Reuters
Clinton, Sanders clash over costs at debate

A rare bit of good news about dementia
LLANDUDNO, WALES - SEPTEMBER 08:  Senior citizens walk along Llandudno Pier on September 8, 2014 in Llandudno, Wales. Britain is facing multiple problems stemming from an increase in the elderly proportion of its population, including increasing health care costs, strains on its social security system, a shortage of senior care workers and challenges to the employment market.  (Photo by Christopher Furlong/Getty Images)  Getty Images

Burger King’s hot dog plan is so crazy it could work
Burger King to make its biggest menu change yet  Getty Images


need to know
BAE poised to name Charles Woodburn as COO
Kohl's tells 3 top execs their positions are cut
Pope Francis in Cuba for historic meeting
Uber to pay $28.5 million in safety claim case
Shake Shack plans to open in St. Louis
Zika vaccine is at least a year and a half away
10 big stories you’ve missed this week

It’s a ‘new Cold War,’ warns Russian premier

Was that a short-covering rally we saw Friday?

23 ‘loser’ stocks thrown out with the bathwater

What bear market? Stocks look likely to rise

5 signs we might already be in a bear market
Looks like time for bottom fishing in stocks

‘Year of Monkey’ puts China stocks in focus

Funny #Fed Valentines — best of  this year’s quips

Bank of America chief gets a 23% pay raise
Intel lured Qualcomm exec with $25 mln pay
CEO Jamie Dimon’s $26 mln bet on J.P. Morgan

I want my disabled sister out of our family home

Google exec squirms when questioned about pay

Something pink and potable for Valentine’s Day?
Passy samples rosé cider
9 incredibly romantic wines

ECB may finally deal a deathblow to the €500 bill
Yen has crossed a ‘line in the sand’
Time for a coordinated response to the yuan?
Dollar to hit ¥95 by end of the year: Barclays

This can’t be why Apple made Beats deal with Dre

5 things to know about the Costco and AmEx breakup

How grocery business got ‘barbell’ shape

Grammys make Memphis candy shop a winner

Economists increasingly see Fed hands as tied
What central-bank failures mean for investors
Have central banks lost market credibility?

How I paid off my student loans early

College freshmen most liberal since Vietnam

Big banks are fleeing the mortgage market
Big banks are fleeing the mortgage market
Boomers are loading up on debt, not millennials

Taxpayers already paying for future Super Bowls

Beer’s incessant infighting clouds the big picture

How to buy a used car
The correct way to go about buying a used car

Don’t get smoked by your marijuana investment

Actually, the most popular new emoji isn’t the taco
/conga/frontpage.html 367898

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132.55MDow Volume:
Avg Vol: 132.70M
Unchanged
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Decliners
1500
Advancers
4873
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
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  • 3 Months
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Dow
/quotes/zigman/627449/realtime 15,974 +314 2.00%
Nasdaq
/quotes/zigman/12633936/realtime 4,338 +71 1.66%
S&P 500
/quotes/zigman/3870025/realtime 1,865 +36 1.95%
GlobalDow
/quotes/zigman/629063/realtime 2,070 +23 1.11%
Gold
/quotes/zigman/33772884/delayed 1,239 -9 0.75%
Oil
/quotes/zigman/2260836/delayed 29.02 +2.81 10.72%
FTSE 100
/quotes/zigman/3173262/delayed 5,708 +171 3.08%
DAX
/quotes/zigman/2380246/delayed 8,968 +215 2.45%
CAC 40
/quotes/zigman/3173214/delayed 3,995 +98 2.52%
FTSE MIB
/quotes/zigman/1482176/delayed 16,515 +742 4.70%
IBEX 35
/quotes/zigman/2759620/delayed 7,921 +175 2.25%
Stoxx 600
/quotes/zigman/2380150/delayed 312 +9 2.91%
Asia Dow
/quotes/zigman/6959860/realtime 2,385 -51 2.10%
Nikkei 225
/quotes/zigman/5986735/delayed 14,953 -761 4.84%
Hang Seng
/quotes/zigman/2622475/delayed 18,320 -226 1.22%
Shanghai
/quotes/zigman/1859015/delayed 2,763 -18 0.63%
Sensex
/quotes/zigman/1652085/delayed 22,986 +34 0.15%
Singapore
/quotes/zigman/1709939/delayed 2,540 +2 0.07%
Euro
/quotes/zigman/16008136/realtime/sampled 1.13 -0.01 0.61%
Yen
/quotes/zigman/16008150/realtime/sampled 113.25 +0.83 0.74%
Pound
/quotes/zigman/16008140/realtime/sampled 1.45 +0.00 0.18%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.71 0.00 0.04%
DXY Index
/quotes/zigman/1652083/delayed 95.97 +0.36 0.38%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.99 +0.23 0.26%
U.S. 10yr
/quotes/zigman/15866666/realtime 1.75 0.00 0.00%
German 10y
/quotes/zigman/15866409/realtime 0.26 +0.07 37.97%
Italy 10yr
/quotes/zigman/15866497/realtime 1.64 -0.08 4.67%
Spain 10yr
/quotes/zigman/15866444/realtime 1.74 -0.04 2.01%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.42 0.00 0.00%
Japan 10yr
/quotes/zigman/15866525/realtime 0.08 +0.06 442.45%
Crude Oil
/quotes/zigman/2260836/delayed 29 +3 10.72%
Gold
/quotes/zigman/33772884/delayed 1,239 -9 0.75%
Corn
/quotes/zigman/25518691/delayed 359 -1 0.35%
DJIA F
/quotes/zigman/48241424/delayed 15,925 +313 2.00%
S&P F
/quotes/zigman/43106711/delayed 1,860 +36 1.95%
Silver
/quotes/zigman/32655632/delayed 16 0 0.03%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 102.01 0.10 0.10%
AAPL /quotes/zigman/68270/composite 93.99 0.29 0.31%
GOOG /quotes/zigman/59527964/composite 682.40 -0.71 -0.10%
BAC /quotes/zigman/190927/composite 11.95 0.79 7.08%
C /quotes/zigman/5065548/composite 37.54 2.56 7.32%
F /quotes/zigman/264304/composite 11.55 0.38 3.40%
T /quotes/zigman/398198/composite 36.47 0.26 0.72%
BP /quotes/zigman/247026/composite 29.02 1.38 4.99%
GE /quotes/zigman/227468/composite 28.26 0.81 2.95%
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5 yr CD
1.3%
2 yr CD
0.7%
1 yr CD
0.6%
MMA $10K+
0.2%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.96% 11.96% 11.62%
Business 13.12% 13.12% 12.85%
Student 13.42% 13.42% 13.14%
Balance Transfer 14.35% 14.35% 14.12%
Airline 15.17% 15.17% 15.10%
Cash Back 15.20% 15.26% 15.27%
Reward 15.25% 15.28% 15.14%
Instant Approval 18.02% 18.21% 18.00%
Bad Credit 22.56% 22.88% 22.73%
Source:CreditCards.com

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Pay Dirt
A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

50% Off? Repeat Groupon Customers Can Do Better

iStockphoto
Groupon wants to entice more customers to return to their merchants.

Half-off deals are the first deal of many, now that industry leader Groupon has started offering rewards for repeat customers.

Groupon said Wednesday that it would start offering rewards to encourage consumers to go back to businesses where they’ve redeemed a voucher. Took advantage of a 50%-off massage? Maybe there’s a free manicure if you go back. Or a restaurant might offer free dessert, or a steep discount on a bottle of wine. Groupon says any offers made will be up to the retailer. “We will email customers to tell them they’re approaching a reward target, and track your purchases so you don’t have to carry a reward card,” says Groupon spokeswoman Julie Anne Mossler.

The program is likely meant to entice more businesses than consumers. Judging by the several hundred sites on the market, consumers just can’t get enough of 50%-off facials, kickboxing, Thai takeout and other cheap luxuries. Yet studies show that less than a quarter of customers go back to that business for a second, full-price visit. And why would they, when there’s another spa, gym, or restaurant offering that enticing 50%-off deal? That poses a problem for sites trying to entice retailers, and retailers hoping to gain new customers by offering that steep discount.

But Dan Hess, founder of DealRadar.com, a daily deal site aggregator, says it’s a win-win for bargain-hunters, too, “except if they over-stretch their budget or are disappointed by the product or service they’ve bought.” Matt Wallaert, social and behavior psychologist of digital strategy firm Churnless.com, says daily deal rewards make more sense for a “need” (grocery store) than a “want” (head massage): “Try to separate the discount from your decision to make the purchase,” he says.

Readers, what does it take for you to go back to a business after you’re out of daily deals?

Comments

We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (3 of 3)

View all Comments »
    • I can say that I will never purchase a Groupon after doing a lot of research on the affects of the businesses who purchase them and on the economy as a whole.

      I am a commissioned hair stylist. The owner of the salon recently ran a Groupon; a $50 value sold for $25. As her employee, I am making NO MONEY from these clients unless they decide to tip. When I asked her why us commissioned stylist aren’t getting paid, her response was because she has to pay Mastercard and Visa. Pretty sure that is 3%, which would equal $0.75! So, because the owner of my business decided it was a good idea to run a Groupon I am supposed to be okay with not getting paid? This should be illegal. I think the only one who makes profit from this is Groupon itself.

    • Groupon is the worst business decision I have ever made. I was fully aware that there would be no profit from the actual sale of the certificates. I had to discount a regular priced service 50% then groupon takes half of that. Oh yes and Groupon makes me pay for the credit card processing too. Oh yes, They also lowered the price and increased the discount to about 67% when they ran the offer without my permission.
      So I still had faith and tried to make this Groupon experience work. I understand that with paying my staff and for product I would be in the red on each service but it would be worth it if the clients came back. If the clients purchaced additional services or even tipped the staff like regular paying customers do, it would be ok.
      This did not happen. The majority of the Groupon clients are regular clients of GROUPON and go where the next deal is. Tipping is rare and they don’t care if you get upset as they have no intention of returning anyways. Some even stated that they NEVER pay full price for spa services. They have become professional Groupon buyers. What Groupon was and what it is now may have changed. We have this huge Groupon, Livingsocial ect mass of consumers who regularly purchase these deals for food, entertainment and beauty services. This is how they live, save money and get what they want. The problem is that businesses like mine are seeking return clients and profit. These professional spa hoppers are not looking to become loyal customers of us. They are loyal customers of Groupon.
      So now that our Groupon deal has calmed and we can’t wait for those certificates to expire, I see how badly this deal harmed my business. No one wants a Groupon on their books. Groupon clients are avoided by staff. The Groupon client is not treated as well as a regular client. Even if we offer our own 50% off discount, the clients we get prove better returns. Staff now views Groupon people as a waste of time.
      I had really hoped it would be a good deal.

    • I buy group-ons for stuff I need or stuff I’ve been wanting to try. The biggest reason for me to keep going back to a company is quality, enjoyable service at a decent price. I have to enjoy my experience or I will NOT come back. I bought a group-on for a local museum in my area and my family loved our visits and went so often the museum staff recognizes us. We bring extended family with us sometimes, buy stuff from their gift shop, our son goes to their summer camp, we tell people in the area how great the museum is both online and in person, and we plan to buy another annual membership next year too. All because it’s an enjoyable, fun place to go that is well worth it. I also bought a group-on from a portrait studio in my area and we are planning our 4th visit because their picture quality is so wonderful we feel it is worth the slightly higher price they charge than some others in the area. If companies want repeat customers, they need to offer good service and quality. If someone is on the fence though about whether they want to go back or not, extra additional discounts on repeat visits would help sway them.

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert
This century’s 5 worst investment calls, so far
Greenpan on housing bubble ranked by Howard Gold among the epid bad investment calls.
Is it 2008 all over again?

The 10 biggest online dating photo mistakes
Dating sites crack down on liars
What NOT to do on a dating website
10 dating apps that even their users can’t stand
Online-dating boomers can teach millennials
Dating in 2016: This is the etiquette

4 factors behind oil’s best one-day gain in 7 years
 AFP/Getty Images
Oil up more than 12%, but down for the week
Move over, China: India to drive oil demand

Tour a $22 million Marbella mansion built from marble
 ENGEL & VLKERS
U.S. cities with the most, least vacant housing
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Chevy’s new Bolt — the shape of things to come?
 General Motors
Why you probably won’t see 99 cent gas

‘Deadpool’ vs. ‘50 Shades’ for Valentine’s Day record
 Everett Collection
Lithe, beautiful: The ‘Jane’ in every movie script
Film clip: Back on the catwalk for 'Zoolander 2'
Martin Shkreli: Star of stage, screen, pharma

What ‘affordable’ Tesla Model 3 means for buyers
What the ‘affordable’ Tesla Model 3 rollout means for car buyers Getty Images
Tesla predicts rosy 2016 —can Musk deliver?
Tesla’s Model 3: The 5 things we now know

The top 10 tax havens for individuals in the world
 Shutterstock.com
Watch out for these tricky tax issues this year

Challenging job: President Trump’s top diplomat
LOS ANGELES, CA - SEPTEMBER 15:  Republican presidential candidate Donald Trump speaks during a campaign rally aboard the USS Iowa on September 15, 2015 in Los Angeles, California. Donald Trump is campaigning in Los Angeles a day ahead of the CNN GOP debate that will be broadcast from the Ronald Reagan Presidential Library in Simi Valley.  (Photo by Justin Sullivan/Getty Images)  Getty Images
Voters don’t care about promises — just vision

How did Kissinger get into Clinton-Sanders debate?
Former U.S. Secretary of State Henry Kissinger listens to a question at China Development Forum, in Beijing March 21, 2015. REUTERS/Jason Lee  Reuters
Clinton, Sanders clash over costs at debate

A rare bit of good news about dementia
LLANDUDNO, WALES - SEPTEMBER 08:  Senior citizens walk along Llandudno Pier on September 8, 2014 in Llandudno, Wales. Britain is facing multiple problems stemming from an increase in the elderly proportion of its population, including increasing health care costs, strains on its social security system, a shortage of senior care workers and challenges to the employment market.  (Photo by Christopher Furlong/Getty Images)  Getty Images

Burger King’s hot dog plan is so crazy it could work
Burger King to make its biggest menu change yet  Getty Images


need to know
BAE poised to name Charles Woodburn as COO
Kohl's tells 3 top execs their positions are cut
Pope Francis in Cuba for historic meeting
Uber to pay $28.5 million in safety claim case
Shake Shack plans to open in St. Louis
Zika vaccine is at least a year and a half away
10 big stories you’ve missed this week

It’s a ‘new Cold War,’ warns Russian premier

Was that a short-covering rally we saw Friday?

23 ‘loser’ stocks thrown out with the bathwater

What bear market? Stocks look likely to rise

5 signs we might already be in a bear market
Looks like time for bottom fishing in stocks

‘Year of Monkey’ puts China stocks in focus

Funny #Fed Valentines — best of  this year’s quips

Bank of America chief gets a 23% pay raise
Intel lured Qualcomm exec with $25 mln pay
CEO Jamie Dimon’s $26 mln bet on J.P. Morgan

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9 incredibly romantic wines

ECB may finally deal a deathblow to the €500 bill
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Time for a coordinated response to the yuan?
Dollar to hit ¥95 by end of the year: Barclays

This can’t be why Apple made Beats deal with Dre

5 things to know about the Costco and AmEx breakup

How grocery business got ‘barbell’ shape

Grammys make Memphis candy shop a winner

Economists increasingly see Fed hands as tied
What central-bank failures mean for investors
Have central banks lost market credibility?

How I paid off my student loans early

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Big banks are fleeing the mortgage market
Big banks are fleeing the mortgage market
Boomers are loading up on debt, not millennials

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Beer’s incessant infighting clouds the big picture

How to buy a used car
The correct way to go about buying a used car

Don’t get smoked by your marijuana investment

Actually, the most popular new emoji isn’t the taco
/conga/frontpage.html 367898

Markets »

132.55MDow Volume:
Avg Vol: 132.70M
Unchanged
134
Decliners
1500
Advancers
4873
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 15,974 +314 2.00%
Nasdaq
/quotes/zigman/12633936/realtime 4,338 +71 1.66%
S&P 500
/quotes/zigman/3870025/realtime 1,865 +36 1.95%
GlobalDow
/quotes/zigman/629063/realtime 2,070 +23 1.11%
Gold
/quotes/zigman/33772884/delayed 1,239 -9 0.75%
Oil
/quotes/zigman/2260836/delayed 29.02 +2.81 10.72%
FTSE 100
/quotes/zigman/3173262/delayed 5,708 +171 3.08%
DAX
/quotes/zigman/2380246/delayed 8,968 +215 2.45%
CAC 40
/quotes/zigman/3173214/delayed 3,995 +98 2.52%
FTSE MIB
/quotes/zigman/1482176/delayed 16,515 +742 4.70%
IBEX 35
/quotes/zigman/2759620/delayed 7,921 +175 2.25%
Stoxx 600
/quotes/zigman/2380150/delayed 312 +9 2.91%
Asia Dow
/quotes/zigman/6959860/realtime 2,385 -51 2.10%
Nikkei 225
/quotes/zigman/5986735/delayed 14,953 -761 4.84%
Hang Seng
/quotes/zigman/2622475/delayed 18,320 -226 1.22%
Shanghai
/quotes/zigman/1859015/delayed 2,763 -18 0.63%
Sensex
/quotes/zigman/1652085/delayed 22,986 +34 0.15%
Singapore
/quotes/zigman/1709939/delayed 2,540 +2 0.07%
Euro
/quotes/zigman/16008136/realtime/sampled 1.13 -0.01 0.61%
Yen
/quotes/zigman/16008150/realtime/sampled 113.25 +0.83 0.74%
Pound
/quotes/zigman/16008140/realtime/sampled 1.45 +0.00 0.18%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.71 0.00 0.04%
DXY Index
/quotes/zigman/1652083/delayed 95.97 +0.36 0.38%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.99 +0.23 0.26%
U.S. 10yr
/quotes/zigman/15866666/realtime 1.75 0.00 0.00%
German 10y
/quotes/zigman/15866409/realtime 0.26 +0.07 37.97%
Italy 10yr
/quotes/zigman/15866497/realtime 1.64 -0.08 4.67%
Spain 10yr
/quotes/zigman/15866444/realtime 1.74 -0.04 2.01%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.42 0.00 0.00%
Japan 10yr
/quotes/zigman/15866525/realtime 0.08 0.00 0.00%
Crude Oil
/quotes/zigman/2260836/delayed 29 +3 10.72%
Gold
/quotes/zigman/33772884/delayed 1,239 -9 0.75%
Corn
/quotes/zigman/25518696/delayed 364 -1 0.27%
DJIA F
/quotes/zigman/48241424/delayed 15,925 +313 2.00%
S&P F
/quotes/zigman/43106711/delayed 1,860 +36 1.95%
Silver
/quotes/zigman/32655632/delayed 16 0 0.03%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 102.01 0.10 0.10%
AAPL /quotes/zigman/68270/composite 93.99 0.29 0.31%
GOOG /quotes/zigman/59527964/composite 682.40 -0.71 -0.10%
BAC /quotes/zigman/190927/composite 11.95 0.79 7.08%
C /quotes/zigman/5065548/composite 37.54 2.56 7.32%
F /quotes/zigman/264304/composite 11.55 0.38 3.40%
T /quotes/zigman/398198/composite 36.47 0.26 0.72%
BP /quotes/zigman/247026/composite 29.02 1.38 4.99%
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5 yr CD
1.3%
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0.7%
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0.6%
MMA $10K+
0.2%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.96% 11.96% 11.62%
Business 13.12% 13.12% 12.85%
Student 13.42% 13.42% 13.14%
Balance Transfer 14.35% 14.35% 14.12%
Airline 15.17% 15.17% 15.10%
Cash Back 15.20% 15.26% 15.27%
Reward 15.25% 15.28% 15.14%
Instant Approval 18.02% 18.21% 18.00%
Bad Credit 22.56% 22.88% 22.73%
Source:CreditCards.com

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