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Kindle Surprise: Amazon Expands its Daily Website

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Amazon is taking its daily deals to Kindle e-readers: They will now receive regular offers for spas, bars and restaurants when they turn on their tablet.

The “AmazonLocal” daily deals may be hard to resist for Kindle customers – if they also like biking, comedy and yoga, that is. Forthcoming offers include $7 for a one-hour bike rental in Central Park (versus $15 retail value), $5 for $10 at Dangerfield’s Comedy club and $59 for one-month unlimited yoga classes at Bikram Yoga Grand Central ($180 value).

So far, the deals are exclusive to New York, according to Amazon. They are expanding to 43 other cities across 15 states later this year, including Chicago, Los Angeles, San Francisco, Miami and Seattle. But will they prove distracting for Kindle readers? The key difference between AmazonLocal offering discounts via Kindle and Groupon.com: You seek out Groupon’s deals, but the Kindle deals come directly to you. John Noe, CEO and co-founder of digital marketing and advertising firm Rokkon in New York says if you’re reading your Kindle everyday on the subway, the offers may become tiresome. “It feels more like a service, but it’s still 100% advertising,” he says.

E-reading is a fast-growing market. Amazon recently cut its Kindle price to $114 from $139 to boost sales. AmazonLocal, which launched in June and is available in 44 U.S. cities, offers up to 75% off products and services.

A spokesman for Amazon did not respond to request for comment Thursday. But Jay Marine, director of Amazon Kindle, said in a statement that the daily deals appear when customers switch on their Kindle – not while they’re reading. “You can view, purchase, and redeem the deals using only your Kindle,” he said.

Pay Dirt e-readers, will you appreciate discount offers on your Kindle? Or is it too intrusive?

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    • I resent advertisements on service that I’ve paid for. I purchased my Kindle and I purchase the e-books. I paid for the Kindle which uses wireless delivery. I have the same issue with the WSJ. It is a paid subscription, but they still cover it with advertisements. People should have the option to receive advertisements on paid services.

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  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

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