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Target Tests Allure of Cheap Missoni

SmartMoney.com

Outside of Black Friday, it’s rare for a product launch to bring frenzied crowds to stores and crash a retailer’s web site. Target’s new collaborative collection from Missoni achieved both today — with all the wares at full-price.

This morning, more than 100 people waited outside the Target in Brooklyn’s Atlantic Avenue location, at first in an orderly line, but then crowding the doors as the 8 a.m. store opening approached. As soon as gates were raised, some customers jogged up still-unmoving escalators to get plates, sheets and furniture upstairs; others beelined for the clothing racks and began grabbing handfuls. Within 10 minutes, the racks were all but empty, with shoppers huddled in aisles throughout the store sorting through their hauls. Scavengers lingered near overflowing carts, hoping for rejects. “If I’d have known that this would happen,” remarked one employee saddled with the dangerous task of bringing fitting-room rejects back to the floor, “I’d have asked to switch shifts.”

SmartMoney.com

The rush wasn’t unexpected. Designers have turned to less-expensive secondary lines and designer collaborations with retailers like Target and eBay in recent years because shoppers tend to respond enthusiastically. Such tactics are a great way to lure back occasional luxury buyers who don’t have as much spending cash in the down economy. Target’s partnership with Missoni created more buzz because it’s the best-known fashion house that’s done such a partnership, says Michelle Madhok, founder of sale site SheFinds.com. “It’s almost a collectible, and it is within reach compared with full-price Missoni goods,” she says. The collection  – which includes men’s, women’s and children’s clothing, fashion accessories, furniture, home goods, and stationary — is in stores and online. Assuming, of course, there’s any left post-frenzy and that the site loads.

But for quality, is it cheap Missoni or expensive Target? There’s bound to be fabric and stitching differences, Madhok says, but the price points seem reasonable for what are likely to be collectible items. (A Target spokeswoman says Missoni had a “heavy hand” in creating the products. “There’s no question that for the price point, there’s a huge value there,” she says. “This is trademarked Missoni.”)

Shoppers didn’t seem concerned. By the time Brooklyn resident Jasmine Avilez arrived at the store around 7:15 a.m., she has already shopped Target.com, snapping up enough Missoni shower curtains, rugs, towels and other items for her new apartment to hit the site’s usual 29-item order limit. She hit the store hoping for a few last items, including a $40 blanket in Missoni’s signature zig zags. But Avilez wasn’t worried about getting her money’s worth. “You can’t really tell the quality online,” she says. “But they have a good return policy. I have 90 days to return it.”

Or put it on eBay. The same throw Avilez was looking for has already topped $200 in bids on one eBay auction.

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    • By WebOsPublisher

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      Questions and answers about this item No questions or answers have been posted about this item. Ask a question16782Seller assumes all responsibility for this listing.Postage and handlingItem location: Shanghai, ChinaPosting to: Worldwide Excludes: Central America and Caribbean, Bolivia, Colombia, Ecuador, Falkland Islands (Islas Malvinas), French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela, Brunei Darussalam, Cambodia, Hong Kong, Laos, Macau, Philippines, Taiwan, Vietnam, Afghanistan, Armenia, Azerbaijan Republic, Bangladesh, Bhutan, China, Georgia, Japan, Kazakhstan, Korea, South, Kyrgyzstan, Maldives, Mongolia, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, Uzbekistan, Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates, Yemen, American Samoa, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Marshall Islands, Micronesia, Nauru, New Caledonia, Niue, Palau, Papua New Guinea, Solomon Islands, Tonga, Tuvalu, Vanuatu, Wallis and Futuna, Western Samoa, Bermuda, Greenland, Saint Pierre and Miquelon, Albania, Andorra, Austria, Belarus, Bosnia and Herzegovina, France, Germany, Gibraltar, Guernsey, Iceland, Ireland, Jersey, Liechtenstein, Macedonia, Malta, Moldova, Monaco, Montenegro, San Marino, Serbia, Spain, Svalbard and Jan Mayen, Sweden, Switzerland, United Kingdom, Vatican City State, Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde Islands, Central African Republic, Chad, Comoros, Congo, Democratic Republic of the, Congo, Republic of the, Cote d Ivoire (Ivory Coast), Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon Republic, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Saint Helena, Senegal, Seychelles, Sierra Leone, Somalia, Swaziland, Tanzania, Togo, Tunisia, Uganda, Western Sahara, Zambia, Zimbabwe, PO Box Quantity:Change country:Show all availableArgentinaAustraliaBelgiumBrazilBulgariaCanadaChileCroatia, Republic ofCyprusCzech RepublicDenmarkEstoniaFinlandGreeceHungaryIndiaIndonesiaIsraelItalyLatviaLithuaniaLuxembourgMalaysiaMexicoNetherlandsNew ZealandNorwayPolandPortugalRomaniaRussian FederationSingaporeSlovakiaSloveniaSouth AfricaThailandTurkeyUkraineUnited StatesPostcode:&nbspPostage and handlingToServiceEstimated delivery*Free postageAustraliaEconomy delivery from outside AUBetween Tue. 25 Dec. and Wed. 9 Jan.AU $39.99AustraliaExpedited delivery from outside AUBetween Tue. 11 Dec. and Mon. 17 Dec.* Estimated delivery dates – opens in a new window or tab include seller’s handling time, and will depend on postage service selected and receipt of cleared payment – opens in a new window or tab. Delivery times may vary, especially during peak periods.Domestic handling timeWill usually post within 1 business day of receiving cleared payment- opens in a new window or tab.Return policyItem must be returned withinRefund will be given as14 days after the buyer receives itMoney BackThe buyer is responsible for return postage costs.Return policy detailsYou can return for refund or exchange(shipping fee when return back to us is in your expense)!Refunds by law: In Australia, consumers have a legal right to obtain a refund from a business for goods purchased if the goods are faulty, not fit for purpose or don’t match description. More information at returns – opens in a new window or tab.Payment detailsPayment methodPreferred/AcceptedBuyer protection on eBayAcceptedImmediate payment required for this itemImmediate payment of AU $89.99 is required.Seller’s payment instructions1. free shipping=send by China post airmail with tracking number (15-30 days to arrive)!
      2. 39.99 AUD=EMS,5-8 work days to arrive! var _GlobalNavHeaderUtf8Encoding=true,includeHost=’include.ebaystatic.com/’; You can add ##n## more item.You can add ##n## more items.You’re the first person to watch this item. Don’t let it get away!people are watching this item. Place a bid and beat them to buy this item!##n## item can still be added to your watch list.##n## items can still be added to your watch list.person is watching this item. Place a bid and improve your chances to buy this item.(##i## item)(##i## items)
      This is a private listing and your identity will not be disclosed to anyone except the seller.Back to home pageReturn to topAbout eBay | Announcements | Media Centre | Buy Hub | Register | eBay Wish list | Feedback Forum | Site Map | Policies | Customer Support | AdvertiseCopyright © 1995-2012 eBay Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the eBay User Agreement and Privacy Policy.
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    • The target missoni does have the trademark zig zag stripes. But plastic plates and cheap fabric make it an obvious rip off. I can’t believe people are bidding for this junk on ebay

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