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The Best Time to Buy Apple Products


Want to save an easy $100 on your next Apple purchase? Just wait a few days.

A new pricing study from sale-tracking site DealNews.com found that deals start popping up within days. Apple rarely offers sales, so cutting prices even a little bit is online retailers’ best chance of luring customers away from buying directly from Apple.com or one of its stores. For example, when the MacBook Air launched in October 2010, MacConnection offered a $30 off deal the next day. Deals on other Apple product lines popped up within a week or two of their debut.

But price savings aren’t likely to be enough of a lure to deter Apple devotees away from pre-orders and lengthy day-of-launch lines, says Gary Singer, chief executive for Buyology Inc., a marketing research firm. “Apple understands ‘cool’ much better than its competitors,” he says. Functionality and price take a backseat for such early adopters, especially with Apple, whose buyers have traditionally had little to worry about on either count. (The rare bug is almost always easily fixable via software, and the company is notoriously sparse on new-model price cuts and sales, he says.)

It’s also important for Apple buyers to consider when the next product is due out. “They don’t seem to mind cannibalizing sales,” says David Shepherd, a professor of marketing for Georgia Southern University. “They’re happy to bring a new product to market even if it will eat into sales of the old product.” Apple tends to announce new products just a few weeks before their availability, but the rumor mill starts swirling months in advance — so pay attention. And rest assured that even if you do buy at the wrong time, Apple products tend to hold their value well. You can easily resell an item for close to what you paid (and maybe even more than what you paid, if it’s an iPhone).


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    • You seriously don’t unsdertand why Cuban’s risk life to come here? It’s basic economics. You incentivize things you get more of them. Cuban’s have a unique situation. Come illegally, by dangerous means or whatever, and you get rights no other immigrant does. You can stay in the world’s richest country. That’s pretty appealing for any country. Those that flee the (relatively) free market paradise that is Haiti get sent back. The Coast Guard patrols the waters off the coast of Haiti to prevent them from leaving, even leaving for Cuba. Why do you think we have such different policies towards Cubans and Haitians.Haitians do flee to Cuba. You claimed they didn’t, but they do. See . Or . Notice that Cuba, Canada, and Jamaica will not turn back refugees. The US policy of turning them back is very cruel.You say East Germans fled as well. True. People that lived under Soviet domination did flee. But have you heard about life in countries that are subjected to US domination? Colombia, El Salvador, Nicaragua, Brazil? What is the refugee status for people in those countries? You’re obviously unaware that Haitians are fleeing as well. If a Haitian, under US domination for years, died and woke up in East Germany under Soviet domination he would probably be quite pleased. In (relatively) free market Haiti he’s probably unemployed (50-70% are), maybe starving, can’t afford to send his kids to schools which are blessed with a large degree of privatization. Not the same in East Germany where life, while tough, is much better.You don’t get my point on Russia? Free market reforms meant massive death. The obvious reduction in life expectancy meant much death. And death from “sadness” I suppose means suicide. That’s pretty serious in my view.You don’t see our responsibility in Ecuador. Really? They need to get their house in order? Their house was in fine order until US corporations came in with massive construction projects and wrecked their land. Why? Among other reasons to get oil. So you can fly around and buy cheap gas. It works. We do have cheap gas. It’s massive suffering imposed on others so you can enjoy life. Because you know best how to spend your own money. More efficient than government. My point is that mentality has severe consequences for innocent people.Is it up to me to decide what Ecuadorans do? No, but I’m assuming they’d rather not have to fight with oil companies so that the price of gas stays low for you.You think the oil spill should be cleaned up. What do you mean? Who should pay for it? Should the oil companies have to do it? They don’t want to. Are you going to force them? And if so how do you suggest this be accomplished?What I think should happen is Nigerians should be permitted democracy. What you advocate (limited government and free market capitalism) is what they have now, which is not at all democracy. In Nigeria decisions are made based on wealth. The oil companies have the wealth, so they do what they want and wreck the lives of the people. If the values of the people could be limited this would constrain the freedoms of these corporations. That would do it. People with values other than pure profit should have a voice in how their environment is treated. If we can bring those values to the fore (democracy is the only way to do it that I know of) then these problems could be resolved.

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    • Could this be a contrarian ivetsning opportunity? (given just how cheap & “unwanted” natty is right now.)You might be right. Have to start watching Exxon and see if they start accumulating gas producers and gas reserves… Keep in mind that Exxon sees value in natural gas reserves to hide its overall reserve decline. The SEC allows the shale gas companies to assume reserve levels even though there is no way to verify them. And when doing the conversion Exxon is allowed to use the 6:1 energy equivalent ratio rather than the 20:1 price equivalent ratio. If your goal is to keep the value of your shares up it makes sense to use some of your cash reserves to buy uneconomic shale reserves.

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    • There is not meat in this article… ?

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.