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What ‘affordable’ Tesla Model 3 means for buyers
What the ‘affordable’ Tesla Model 3 rollout means for car buyers Getty Images
Tesla predicts rosy 2016 —can Musk deliver?
Tesla’s Model 3: The 5 things we now know

The top 10 tax havens for individuals in the world
 Shutterstock.com
Watch out for these tricky tax issues this year

Challenging job: President Trump’s top diplomat
LOS ANGELES, CA - SEPTEMBER 15:  Republican presidential candidate Donald Trump speaks during a campaign rally aboard the USS Iowa on September 15, 2015 in Los Angeles, California. Donald Trump is campaigning in Los Angeles a day ahead of the CNN GOP debate that will be broadcast from the Ronald Reagan Presidential Library in Simi Valley.  (Photo by Justin Sullivan/Getty Images)  Getty Images
Voters don’t care about promises — just vision

10 dating apps that even their users can’t stand
 Shutterstock
Online-dating boomers can teach millennials
Dating in 2016: This is the etiquette

How did Kissinger get into Clinton-Sanders debate?
Former U.S. Secretary of State Henry Kissinger listens to a question at China Development Forum, in Beijing March 21, 2015. REUTERS/Jason Lee  Reuters
Clinton, Sanders clash over costs at debate

Looks like time for bottom fishing in U.S. stocks

Stocks will likely be higher in six months
The Dow’s downtrend is now official
5 signs we’re in a bear market

A rare bit of good news about dementia
LLANDUDNO, WALES - SEPTEMBER 08:  Senior citizens walk along Llandudno Pier on September 8, 2014 in Llandudno, Wales. Britain is facing multiple problems stemming from an increase in the elderly proportion of its population, including increasing health care costs, strains on its social security system, a shortage of senior care workers and challenges to the employment market.  (Photo by Christopher Furlong/Getty Images)  Getty Images

Don’t get smoked by your marijuana investment
Don't get smoked by your marijuana investment Getty Images

Burger King’s hot dog plan is so crazy it could work
Burger King to make its biggest menu change yet  Getty Images

Actually, the most popular new emoji isn’t the taco
Rolling eyes are the most popular of the new iOs emojis for iPhone users.

need to know
Kohl's tells 3 top execs their positions are cut
Pope Francis in Cuba for historic meeting
Shake Shack plans to open in St. Louis
Zika vaccine is at least a year and a half away
10 big stories you’ve missed this week
Penney responds to lawsuit over Burberry plaid
Mattel names new boss for Barbie business

Google exec squirms when questioned about pay

How I paid off my student loans early

This can’t be why Apple made Beats deal with Dre

How grocery business got ‘barbell’ shape

What bear market? Stocks look likely to rise

5 signs we might already be in a bear market

Grammys make Memphis candy shop a winner

Economists increasingly see Fed hands as tied
What central-bank failures mean for investors
Have central banks lost market credibility?

First-quarter earnings forecast is getting worse

Big banks are fleeing the mortgage market
Big banks are fleeing the mortgage market
Boomers are loading up on debt, not millennials

CEO Jamie Dimon’s $26 million bet on J.P. Morgan
Jamie Dimon joins the ex-billionaires club

Time for a coordinated response to China’s yuan
Japan warns investors about the surging yen
Worried about the stock market? Watch yen

Sweden’s negative  rate isn’t as scary as it appears

Why you probably won’t see 99 cent gas

5 things to know about the Costco and AmEx breakup

6 perfect roles for Martin Shkreli, Hollywood’s next leading man
Martin Shkreli: Star of stage, screen and pharma
There’s a ‘Jane’ in nearly all Hollywood scripts

Taxpayers already paying for future Super Bowls

Beer’s incessant infighting clouds the big picture

How to buy a used car
The correct way to go about buying a used car

College freshmen are most liberal since Vietnam
/conga/frontpage.html 367873

Markets »

132.55MDow Volume:
Avg Vol: 132.70M
Unchanged
134
Decliners
1500
Advancers
4873
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 15,974 +314 2.00%
Nasdaq
/quotes/zigman/12633936/realtime 4,338 +71 1.66%
S&P 500
/quotes/zigman/3870025/realtime 1,865 +36 1.95%
GlobalDow
/quotes/zigman/629063/realtime 2,070 +23 1.11%
Gold
/quotes/zigman/33772884/delayed 1,239 -9 0.75%
Oil
/quotes/zigman/2260836/delayed 29.02 +2.81 10.72%
FTSE 100
/quotes/zigman/3173262/delayed 5,708 +171 3.08%
DAX
/quotes/zigman/2380246/delayed 8,968 +215 2.45%
CAC 40
/quotes/zigman/3173214/delayed 3,995 +98 2.52%
FTSE MIB
/quotes/zigman/1482176/delayed 16,515 +742 4.70%
IBEX 35
/quotes/zigman/2759620/delayed 7,921 +175 2.25%
Stoxx 600
/quotes/zigman/2380150/delayed 312 +9 2.91%
Asia Dow
/quotes/zigman/6959860/realtime 2,385 -51 2.10%
Nikkei 225
/quotes/zigman/5986735/delayed 14,953 -761 4.84%
Hang Seng
/quotes/zigman/2622475/delayed 18,320 -226 1.22%
Shanghai
/quotes/zigman/1859015/delayed 2,763 -18 0.63%
Sensex
/quotes/zigman/1652085/delayed 22,986 +34 0.15%
Singapore
/quotes/zigman/1709939/delayed 2,540 +2 0.07%
Euro
/quotes/zigman/16008136/realtime/sampled 1.13 -0.01 0.61%
Yen
/quotes/zigman/16008150/realtime/sampled 113.25 +0.83 0.74%
Pound
/quotes/zigman/16008140/realtime/sampled 1.45 +0.00 0.18%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.71 0.00 0.04%
DXY Index
/quotes/zigman/1652083/delayed 95.97 +0.36 0.38%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.99 +0.23 0.26%
U.S. 10yr
/quotes/zigman/15866666/realtime 1.75 0.00 0.00%
German 10y
/quotes/zigman/15866409/realtime 0.26 +0.07 37.97%
Italy 10yr
/quotes/zigman/15866497/realtime 1.64 -0.08 4.67%
Spain 10yr
/quotes/zigman/15866444/realtime 1.74 -0.04 2.01%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.42 0.00 0.00%
Japan 10yr
/quotes/zigman/15866525/realtime 0.08 +0.06 442.45%
Crude Oil
/quotes/zigman/2260836/delayed 29 +3 10.72%
Gold
/quotes/zigman/33772884/delayed 1,239 -9 0.75%
Corn
/quotes/zigman/25518691/delayed 359 -1 0.35%
DJIA F
/quotes/zigman/48241424/delayed 15,925 +313 2.00%
S&P F
/quotes/zigman/43106711/delayed 1,860 +36 1.95%
Silver
/quotes/zigman/32655632/delayed 16 0 0.03%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 102.01 0.10 0.10%
AAPL /quotes/zigman/68270/composite 93.99 0.29 0.31%
GOOG /quotes/zigman/59527964/composite 682.40 -0.71 -0.10%
BAC /quotes/zigman/190927/composite 11.95 0.79 7.08%
C /quotes/zigman/5065548/composite 37.54 2.56 7.32%
F /quotes/zigman/264304/composite 11.55 0.38 3.40%
T /quotes/zigman/398198/composite 36.47 0.26 0.72%
BP /quotes/zigman/247026/composite 29.02 1.38 4.99%
GE /quotes/zigman/227468/composite 28.26 0.81 2.95%
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Rates »

5 yr CD
1.3%
2 yr CD
0.7%
1 yr CD
0.6%
MMA $10K+
0.2%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.96% 11.96% 11.62%
Business 13.12% 13.12% 12.85%
Student 13.42% 13.42% 13.14%
Balance Transfer 14.35% 14.35% 14.12%
Airline 15.17% 15.17% 15.10%
Cash Back 15.20% 15.26% 15.27%
Reward 15.25% 15.28% 15.14%
Instant Approval 18.02% 18.21% 18.00%
Bad Credit 22.56% 22.88% 22.73%
Source:CreditCards.com

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Pay Dirt
A daily look at what we buy, how we spend, and the companies that do right - and wrong - by their customers.

Danger Ahead: Shopping With the Stars

Getty Images

Earlier this week, Alicia Silverstone begged me to try her favorite vegan chocolate coconut bars. Kim Kardashian wants to help me pick out new shoes, and I have plans with Mary Kate and Ashley Olsen to go T-shirt shopping later this month.

It’s not the glamorous life of a SmartMoney.com reporter that’s keeping my inbox full, but rather, the growing trend of celebrity-curated shopping deals. Any consumer who wants similar celebrity attention need only hand over her email address — but although doing so may keep you on trend, it can also be hazardous for your bank account.

These sites started grabbing attention this spring and the field is only getting more crowded. StyleMint, which launches Friday with a collection of T-shirts designed by the Olsen twins, is the latest of more than half a dozen sites to let members choose an item monthly from rotating “boutiques” of clothing, shoes or accessories picked out by a celebrity stylist. (Among the other site-celebrity pairing, Kate Bosworth works with JewelMint, Kim Kardashian with ShoeDazzle and Christian Siriano with Send the Trend.) Boutiques are personalized to you based on your answers to an introductory style quiz. Another recent entrant to the celebrity-shopping trend, OpenSky, is trying a different model. Members get discounts on products recommended by its celebrity curators, who include Kristin Cavallari, Bobby Flay and Alicia Silverstone. You’ll receive deals only for the handful of celebrities you elect to follow.

The combo of celebrity input (however minor) and personalized choices can do a double-whammy on shoppers. “Celebrities influence want,” says behavioral psychologist Matt Wallaert of digital strategy firm Churnless. “You can not like the person, but still like something about them, or recognize there’s an aesthetic that makes them attractive to others.” And studies have found that consumers are more likely to buy when faced with fewer choices, and the implication with these clubs, of course, is that you’re even more likely when your tastes have influenced the narrowed selection. “These are basically shortcuts to making a decision,” says Paul Marsden, a social psychologist and independent market researcher. (The sites say they prefer to look at it as a way to avoid the cost of ordering inventory consumers won’t buy. “We’re not taking a big risk because we know who our customers are,” says Hope Neiman, the chief marketing officer of ShoeDazzle, which creates most designs in-house.)

Window-shop and rate designs for a few months before making that first purchase as a check that the site’s formula for figuring out what you like is a good one, Marsden says. (Read reviews, too, to get a sense of the quality.) The sites charge $30 to $50 per item, and one purchase transitions you from free member to paying subscriber. Then, you’ll be charged that fee monthly unless you opt out during a short window at the start of each month, or cancel altogether. A spokesman for SoleSociety says it caps automatic charges without a purchase at three months, while ShoeDazzle allows up to five. Both say they permit subscribers to cancel any time.

It’s worth hunting for coupons, too. New members routinely get 20% to 50% off their first purchase, and access to ongoing price cuts via the services’ online communities. JewelMint offers exclusive deals on its Twitter feed, such as a recent $7 off the regular $30 charge to celebrate the weekend, while Send the Trend offers a $5 discount for Facebook fans.

Comments

We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (1 of 1)

View all Comments »
    • Hi Rob,I am a producer at NBC’s TODAY Show and also came aocsrs the WSJ article, The Three-Martini Renovation last week. I would love to find a family who is *about* to have one of these parties and tape a Home Renovation spot to air on TODAY. I thought it would neat to send one of our TODAY correspondents to one of these parties and put her to work as well as shoot. (Free labor!) While I was looking for possible families to contact I came aocsrs your blog and thought you may have another upcomming party one of our TODAY correspondents can attend?Give me a call at 212-664-XXXX or e-mail me anytime I’d love to hear from you!

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert
What ‘affordable’ Tesla Model 3 means for buyers
What the ‘affordable’ Tesla Model 3 rollout means for car buyers Getty Images
Tesla predicts rosy 2016 —can Musk deliver?
Tesla’s Model 3: The 5 things we now know

The top 10 tax havens for individuals in the world
 Shutterstock.com
Watch out for these tricky tax issues this year

Challenging job: President Trump’s top diplomat
LOS ANGELES, CA - SEPTEMBER 15:  Republican presidential candidate Donald Trump speaks during a campaign rally aboard the USS Iowa on September 15, 2015 in Los Angeles, California. Donald Trump is campaigning in Los Angeles a day ahead of the CNN GOP debate that will be broadcast from the Ronald Reagan Presidential Library in Simi Valley.  (Photo by Justin Sullivan/Getty Images)  Getty Images
Voters don’t care about promises — just vision

10 dating apps that even their users can’t stand
 Shutterstock
Online-dating boomers can teach millennials
Dating in 2016: This is the etiquette

How did Kissinger get into Clinton-Sanders debate?
Former U.S. Secretary of State Henry Kissinger listens to a question at China Development Forum, in Beijing March 21, 2015. REUTERS/Jason Lee  Reuters
Clinton, Sanders clash over costs at debate

Looks like time for bottom fishing in U.S. stocks

Stocks will likely be higher in six months
The Dow’s downtrend is now official
5 signs we’re in a bear market

A rare bit of good news about dementia
LLANDUDNO, WALES - SEPTEMBER 08:  Senior citizens walk along Llandudno Pier on September 8, 2014 in Llandudno, Wales. Britain is facing multiple problems stemming from an increase in the elderly proportion of its population, including increasing health care costs, strains on its social security system, a shortage of senior care workers and challenges to the employment market.  (Photo by Christopher Furlong/Getty Images)  Getty Images

Don’t get smoked by your marijuana investment
Don't get smoked by your marijuana investment Getty Images

Burger King’s hot dog plan is so crazy it could work
Burger King to make its biggest menu change yet  Getty Images

Actually, the most popular new emoji isn’t the taco
Rolling eyes are the most popular of the new iOs emojis for iPhone users.

need to know
Kohl's tells 3 top execs their positions are cut
Pope Francis in Cuba for historic meeting
Shake Shack plans to open in St. Louis
Zika vaccine is at least a year and a half away
10 big stories you’ve missed this week
Penney responds to lawsuit over Burberry plaid
Mattel names new boss for Barbie business

Google exec squirms when questioned about pay

How I paid off my student loans early

This can’t be why Apple made Beats deal with Dre

How grocery business got ‘barbell’ shape

What bear market? Stocks look likely to rise

5 signs we might already be in a bear market

Grammys make Memphis candy shop a winner

Economists increasingly see Fed hands as tied
What central-bank failures mean for investors
Have central banks lost market credibility?

First-quarter earnings forecast is getting worse

Big banks are fleeing the mortgage market
Big banks are fleeing the mortgage market
Boomers are loading up on debt, not millennials

CEO Jamie Dimon’s $26 million bet on J.P. Morgan
Jamie Dimon joins the ex-billionaires club

Time for a coordinated response to China’s yuan
Japan warns investors about the surging yen
Worried about the stock market? Watch yen

Sweden’s negative  rate isn’t as scary as it appears

Why you probably won’t see 99 cent gas

5 things to know about the Costco and AmEx breakup

6 perfect roles for Martin Shkreli, Hollywood’s next leading man
Martin Shkreli: Star of stage, screen and pharma
There’s a ‘Jane’ in nearly all Hollywood scripts

Taxpayers already paying for future Super Bowls

Beer’s incessant infighting clouds the big picture

How to buy a used car
The correct way to go about buying a used car

College freshmen are most liberal since Vietnam
/conga/frontpage.html 367873

Markets »

132.55MDow Volume:
Avg Vol: 132.70M
Unchanged
134
Decliners
1500
Advancers
4873
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 15,974 +314 2.00%
Nasdaq
/quotes/zigman/12633936/realtime 4,338 +71 1.66%
S&P 500
/quotes/zigman/3870025/realtime 1,865 +36 1.95%
GlobalDow
/quotes/zigman/629063/realtime 2,070 +23 1.11%
Gold
/quotes/zigman/33772884/delayed 1,239 -9 0.75%
Oil
/quotes/zigman/2260836/delayed 29.02 +2.81 10.72%
FTSE 100
/quotes/zigman/3173262/delayed 5,708 +171 3.08%
DAX
/quotes/zigman/2380246/delayed 8,968 +215 2.45%
CAC 40
/quotes/zigman/3173214/delayed 3,995 +98 2.52%
FTSE MIB
/quotes/zigman/1482176/delayed 16,515 +742 4.70%
IBEX 35
/quotes/zigman/2759620/delayed 7,921 +175 2.25%
Stoxx 600
/quotes/zigman/2380150/delayed 312 +9 2.91%
Asia Dow
/quotes/zigman/6959860/realtime 2,385 -51 2.10%
Nikkei 225
/quotes/zigman/5986735/delayed 14,953 -761 4.84%
Hang Seng
/quotes/zigman/2622475/delayed 18,320 -226 1.22%
Shanghai
/quotes/zigman/1859015/delayed 2,763 -18 0.63%
Sensex
/quotes/zigman/1652085/delayed 22,986 +34 0.15%
Singapore
/quotes/zigman/1709939/delayed 2,540 +2 0.07%
Euro
/quotes/zigman/16008136/realtime/sampled 1.13 -0.01 0.61%
Yen
/quotes/zigman/16008150/realtime/sampled 113.25 +0.83 0.74%
Pound
/quotes/zigman/16008140/realtime/sampled 1.45 +0.00 0.18%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.71 0.00 0.04%
DXY Index
/quotes/zigman/1652083/delayed 95.97 +0.36 0.38%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.99 +0.23 0.26%
U.S. 10yr
/quotes/zigman/15866666/realtime 1.75 0.00 0.00%
German 10y
/quotes/zigman/15866409/realtime 0.26 +0.07 37.97%
Italy 10yr
/quotes/zigman/15866497/realtime 1.64 -0.08 4.67%
Spain 10yr
/quotes/zigman/15866444/realtime 1.74 -0.04 2.01%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.42 0.00 0.00%
Japan 10yr
/quotes/zigman/15866525/realtime 0.08 +0.06 442.45%
Crude Oil
/quotes/zigman/2260836/delayed 29 +3 10.72%
Gold
/quotes/zigman/33772884/delayed 1,239 -9 0.75%
Corn
/quotes/zigman/25518691/delayed 359 -1 0.35%
DJIA F
/quotes/zigman/48241424/delayed 15,925 +313 2.00%
S&P F
/quotes/zigman/43106711/delayed 1,860 +36 1.95%
Silver
/quotes/zigman/32655632/delayed 16 0 0.03%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 102.01 0.10 0.10%
AAPL /quotes/zigman/68270/composite 93.99 0.29 0.31%
GOOG /quotes/zigman/59527964/composite 682.40 -0.71 -0.10%
BAC /quotes/zigman/190927/composite 11.95 0.79 7.08%
C /quotes/zigman/5065548/composite 37.54 2.56 7.32%
F /quotes/zigman/264304/composite 11.55 0.38 3.40%
T /quotes/zigman/398198/composite 36.47 0.26 0.72%
BP /quotes/zigman/247026/composite 29.02 1.38 4.99%
GE /quotes/zigman/227468/composite 28.26 0.81 2.95%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
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Rates »

5 yr CD
1.3%
2 yr CD
0.7%
1 yr CD
0.6%
MMA $10K+
0.2%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.96% 11.96% 11.62%
Business 13.12% 13.12% 12.85%
Student 13.42% 13.42% 13.14%
Balance Transfer 14.35% 14.35% 14.12%
Airline 15.17% 15.17% 15.10%
Cash Back 15.20% 15.26% 15.27%
Reward 15.25% 15.28% 15.14%
Instant Approval 18.02% 18.21% 18.00%
Bad Credit 22.56% 22.88% 22.73%
Source:CreditCards.com

SPONSORED SECTIONS

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Link to MarketWatch's Slice.

As of July 2, 2013, the SmartMoney content you loved now lives on MarketWatch.

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