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Why Online Fashion Shopping Has An Edge

Some useful insight into online fashion shopping from The Wall Street Journal’s fashion reporter Teri Agins and why, in some cases, it has the edge over bricks-and-mortar shopping.

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Agins says that some big-name stores like Target.com and Wal-Mart.com have Web-only exclusives, but other fashion retailers like Forever 21 offer full cash refunds for online purchases while in-store purchases only offer store credit for refunds since customers have had the chance to try the clothes on prior to purchase.

“The Web is quickly becoming everybody’s favorite store for fashion as online retailers offer more perks, such as the ‘flash sales’ that chains like NeimanMarcus.com and Saks.com are now doing,” Agins writes. (For instance, Target.com is currently offering 20% off purchases and free shipping when you spend over $75.)

Agins also advises: “Do take advantage of online coupons from coupon sites, and pore over your affiliations for deals such as the extra 10% off purchases at Target.com that American Automobile Association members receive.” (But she doesn’t recommend shopping online for items like jeans that you really need to try on.)

Pay Dirt recommends members’ sites like Ruelala.com and Editorscloset.com which offer private and sample sales for goods by Kate Spade and Lilly Pulitzer, and Bluefly.com and Yoox.com for end-of-season items. Avelle.com allows you to rent items like Michael Kors bags and Alexis Bittar necklaces, then return, buy or swap them.

Want to share your favorite low-price designer corner of the web?

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About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

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