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Apple Fever: The White iPhone 4 Cometh

As media storms go, this should be filed as a category “delay” rather than a category “upgrade,” but it’s enough to revive feverish speculation among Apple watchers: the iPhone 4 will rise again, this time in white.  It may even come later this month.

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This will be of interest to those who have found the lull after the wildly successful iPad 2 launch around the world something of a comedown. (It may not make sense to you now, but global shortages of the famed tablet do make for a wildly successful launch.)

According to Cnet: “The tale of the white iPhone has been a long and mysterious one since last June’s debut of the iPhone 4.” In other words, Apple can create an iPad 2, which it describes as “almost magical” in television commercials, but not an iPhone 4 in white?

Apple originally said last June that the white iPhone 4 would be delayed by just one month: “White models of Apple’s new iPhone 4 have proven more challenging to manufacture than expected, and as a result they will not be available until the second half of July.”

Fast-forward 10 months. When contacted by Pay Dirt, Apple spokeswoman Natalie Harrison declined to say whether production has actually begun or the reasons for the delay. Was it supply, laminating or other issues? “I couldn’t comment on that.”

Harrison says, “As we’ve said before, we plan to release the white iPhone in the spring.” Okay … so when does spring end? “I couldn’t comment on that.” Summer Solstice is June 21st, so expect the white iPhone 4 on the market anytime before that.

The protracted delay in the white iPhone 4 will no doubt boost Apple’s already healthy first-quarter sales of 16.2 million units as enthusiastic Apple fans await the exciting next chapter: the much-anticipated arrival of the iPhone 5.

Does it matter to you if Apple products come in black or white?

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    • I use the iphone OS and an android OS phone. I don’t know what the big deal is with any color iphone. The android phone is easily superior, in my opinion.

    • Forget the iPhone 4. Call me when the 5 comes out on Verizon,

About Pay Dirt

  • Pay Dirt examines the millions of consumer decisions Americans make every day: What to buy, how much to pay, whether to rave or complain. Lead written by Quentin Fottrell, the blog examines these interactions, providing readers with news, insight and tips on shopping, spending, customer service, and companies that do right – and wrong – by their customers. Send items, questions and comments to quentin.fottrell@dowjones.com or tweet @SMPayDirt.

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