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Encore
A blog about living in and planning for retirement

Holiday Shopping: Kids Vs. Boomers

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Your son dashes into the mall on Christmas Eve in a madcap rush to get those last holiday gifts; you’ve had his present picked out and wrapped for six months.  Your daughter hops online and orders for everyone on her holiday list all at once, while you enjoy perusing the stores for just the right gifts.

Any way you crack it, boomers think about holiday shopping in a different way than their kids do.  This year, PriceGrabber.com, a price comparison website, has broken down just how differently the boomers shop for holiday gifts vs. their kids.  Here are some of the areas in which you and your kids’ views and shopping behaviors differ significantly:

When are the best deals on holiday gifts?

Ages 25-34

Ages 55-64

On Black Friday (11/25)

40%

23%

After the Thanksgiving holiday

23%

33%

In December

21%

31%

How much do you spend on holiday gifts?

Ages 25-34

Ages 55-64

Between $100 – $249

16%

10%

Between $250 – $499

29%

21%

Between $500 – $999

23%

26%

Between  $1,000 – $1,499

12%

16%

I don’t have a holiday budget

11%

6%

Which items do plan to purchase this holiday season?

Ages 25-34

Ages 55-64

Tablet computer

18%

12%

eBook reader

6%

12%

Shoes

33%

19%

Beauty, cosmetics, spa packages

18%

12%

Hobby-related items

37%

30%

Which retailer tactics will entice you to buy this season?

Ages 25-34

Ages 55-64

Coupons

58%

49%

Blow-out sales

46%

36%

Price cuts

71%

77%

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About Encore

  • Encore examines the changing nature of retirement, from new rules and guidelines for financial security to the shifting identities and priorities of today’s retirees. The blog also explores news that affects retirement, from the Wall Street Journal Digital Network and around the web. Lead bloggers are reporter Catey Hill and senior editor Jeremy Olshan. Other contributors include The Wall Street Journal’s retirement columnists Glenn Ruffenach and Anne Tergesen; the Director for the Center for Retirement Research at Boston College, Alicia Munnell; and the Director of Research for Pinnacle Advisory Group, Michael Kitces, CFP.

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