By Jeremy Olshan
Older Americans are getting smart – phones, that is. Although those aged 25-34 are the predominant owners of iPhones and Android devices, people aged 55-64 are among the fastest growing adopters of the handsets, a Nielsen study found.
“Smartphone penetration among this older group is only 30%, but it jumped 5% this quarter,” Nielsen reports. Around 40% of those aged 45-54 own smartphones, but those numbers have remained flat.
In the U.S., Android-based phones remain the most popular devices, accounting for 43% of the market, while Apple’s iPhone is the number one device overall, accounting for 28% of users.
The figures indicate that smartphones are in effect displacing non-smart ones, analysts say.
Worldwide, smartphone shipments grew 44% in the past quarter, according to Strategy Analytics. Samsung overtook Apple is now the planet’s largest producer of smartphones with a 24% market share.