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Smartphones Not Just For The Young


Older Americans are getting smart – phones, that is. Although those aged 25-34 are the predominant owners of iPhones and Android devices, people aged 55-64 are among the fastest growing adopters of the handsets, a Nielsen study found.

“Smartphone penetration among this older group is only 30%, but it jumped 5% this quarter,” Nielsen reports. Around 40% of those aged 45-54 own smartphones, but those numbers have remained flat.

In the U.S., Android-based phones remain the most popular devices, accounting for 43% of the market, while Apple’s iPhone is the number one device overall, accounting for 28% of users.

The figures indicate that smartphones are in effect displacing non-smart ones, analysts say.

Worldwide, smartphone shipments grew 44% in the past quarter, according to Strategy Analytics. Samsung overtook Apple is now the planet’s largest producer of smartphones with a 24% market share.


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About Encore

  • Encore examines the changing nature of retirement, from new rules and guidelines for financial security to the shifting identities and priorities of today’s retirees. The blog also explores news that affects retirement, from the Wall Street Journal Digital Network and around the web. Lead bloggers are reporter Catey Hill and senior editor Jeremy Olshan. Other contributors include The Wall Street Journal’s retirement columnists Glenn Ruffenach and Anne Tergesen; the Director for the Center for Retirement Research at Boston College, Alicia Munnell; and the Director of Research for Pinnacle Advisory Group, Michael Kitces, CFP.