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VIDEO: Cheech & Chong’s New “Magic Brownies” for Boomers

Everything old is new again: Cheech Marin and Tommy Chong are once again the happy spokesmen for “magic brownies.” This time, the magic comes not from marijuana but from extra fiber – a disappointing but perhaps more practical application for the audience that grew up with the duo’s stoner humor.

The campaign for Fiber One’s 90-calorie brownies is designed to be “fun and relatable” – and to convince boomers that fiber-enhanced baked goods may be just as transformative as drug-laced ones, says Kerry DeLaney, associate marketing manager for General Mills’ Fiber One products.

So far, “Cheech and Chong’s Magic Brownie Adventure” has gotten more than 73,000 views on YouTube in the two weeks since it’s launch. It’s funnier than you’d think — and that’s not the brownies talking.


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About Encore

  • Encore examines the changing nature of retirement, from new rules and guidelines for financial security to the shifting identities and priorities of today’s retirees. The blog also explores news that affects retirement, from the Wall Street Journal Digital Network and around the web. Lead bloggers are reporter Catey Hill and senior editor Jeremy Olshan. Other contributors include The Wall Street Journal’s retirement columnists Glenn Ruffenach and Anne Tergesen; the Director for the Center for Retirement Research at Boston College, Alicia Munnell; and the Director of Research for Pinnacle Advisory Group, Michael Kitces, CFP.