SmartMoney Blogs

A blog about living in and planning for retirement

Luxury Rides: Top 10 Cars for Boomers


The generation that grew up with the Mustang, the Camaro and the GTO still loves a little car that goes fast.  A new survey of 200,000 consumers by, a site that gives pricing data on cars, finds that many boomers are choosing luxury sports cars over more economical and subdued models. “They’re at a stage in their life where the kids are most likely out of the picture and now they can indulge in the car that they want,” says Jesse Toprak, the vice president of trends for And, he adds, many of them can afford it.

So what are the boomers buying?  The top overall brands for baby boomers (by percentage of buyers) are Mercedes-Benz (56% of buyers are boomers), Jaguar (55.6%) and Porsche (54.7%), the survey revealed.  As for specific models, ranked these by percentage of buyers as well. Here’s what they found:

Top Models for Baby Boomer Buyers

Rank Make/Model Percentage of Baby Boomers Buyers Average Paid*
1 Porsche Boxster 84.2% $56,149
2 BMW 6 Series Convertible 79.8% $89,075
3 Mercedes SL Roadster 69.9% $98,445
4 Land Rover LR2 67.0% $39,308
5 Mitsubishi Eclipse Convertible 66.5% $25,353
6 Audi A5/S5 Cabriolet 66.1% $42,524
7 Volvo C70 Convertible 65.3% $42,130
8 Chevrolet Aveo Hatchback/Aveo5 65.1% $10,946
9 Mercedes M-Class Hybrid 64.0% $54,675
10 Chevrolet Corvette 63.8% $45,017


We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (0)

    • Be the first to leave a comment on this blog.

About Encore

  • Encore examines the changing nature of retirement, from new rules and guidelines for financial security to the shifting identities and priorities of today’s retirees. The blog also explores news that affects retirement, from the Wall Street Journal Digital Network and around the web. Lead bloggers are reporter Catey Hill and senior editor Jeremy Olshan. Other contributors include The Wall Street Journal’s retirement columnists Glenn Ruffenach and Anne Tergesen; the Director for the Center for Retirement Research at Boston College, Alicia Munnell; and the Director of Research for Pinnacle Advisory Group, Michael Kitces, CFP.