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Markets »

127.27MDow Volume:
Avg Vol: 113.10M
Unchanged
225
Decliners
4346
Advancers
2013
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
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  • 1 Year
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Dow
/quotes/zigman/627449/realtime 16,102 -272 1.66%
Nasdaq
/quotes/zigman/12633936/realtime 4,684 -50 1.05%
S&P 500
/quotes/zigman/3870025/realtime 1,921 -30 1.53%
GlobalDow
/quotes/zigman/629063/realtime 2,282 -41 1.77%
Gold
/quotes/zigman/662444/delayed 1,123 -2 0.17%
Oil
/quotes/zigman/2331095/delayed 46.04 -0.71 1.52%
FTSE 100
/quotes/zigman/3173262/delayed 6,043 -151 2.44%
DAX
/quotes/zigman/2380246/delayed 10,038 -280 2.71%
CAC 40
/quotes/zigman/3173214/delayed 4,523 -131 2.81%
FTSE MIB
/quotes/zigman/1482176/delayed 21,473 -705 3.18%
IBEX 35
/quotes/zigman/2759620/delayed 9,822 -221 2.20%
Stoxx 600
/quotes/zigman/2380150/delayed 353 -9 2.52%
Asia Dow
/quotes/zigman/6959860/realtime 2,684 -29 1.06%
Nikkei 225
/quotes/zigman/5986735/delayed 17,792 -390 2.15%
Hang Seng
/quotes/zigman/2622475/delayed 20,841 -94 0.45%
Shanghai
/quotes/zigman/1859015/delayed 3,160 -6 0.20%
Sensex
/quotes/zigman/1652085/delayed 25,202 -563 2.18%
Singapore
/quotes/zigman/1709939/delayed 2,864 -43 1.47%
Euro
/quotes/zigman/16008136/realtime/sampled 1.12 +0.00 0.26%
Yen
/quotes/zigman/16008150/realtime/sampled 119.02 -1.05 0.87%
Pound
/quotes/zigman/16008140/realtime/sampled 1.52 -0.01 0.52%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.69 -0.01 1.51%
DXY Index
/quotes/zigman/1652083/delayed 96.22 -0.18 0.19%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.95 +0.14 0.16%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.13 -0.03 1.47%
German 10y
/quotes/zigman/15866409/realtime 0.67 -0.05 7.51%
Italy 10yr
/quotes/zigman/15866497/realtime 1.88 -0.04 2.06%
Spain 10yr
/quotes/zigman/15866444/realtime 2.08 -0.03 1.41%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.72 -0.08 4.31%
Japan 10yr
/quotes/zigman/15866525/realtime 0.37 -0.03 6.87%
Crude Oil
/quotes/zigman/2331095/delayed 46 -1 1.52%
Gold
/quotes/zigman/662444/delayed 1,123 -2 0.17%
Corn
/quotes/zigman/7599553/delayed 363 +1 0.28%
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/quotes/zigman/30356461/delayed 1,921 -25 1.28%
Silver
/quotes/zigman/3134148/delayed 15 0 0.93%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 88.26 0.11 0.12%
AAPL /quotes/zigman/68270/composite 109.27 -1.10 -1.00%
GOOG /quotes/zigman/30194416/composite 600.70 -5.55 -0.92%
BAC /quotes/zigman/190927/composite 15.65 -0.29 -1.82%
C /quotes/zigman/5065548/composite 50.59 -1.20 -2.32%
F /quotes/zigman/264304/composite 13.56 -0.28 -2.02%
T /quotes/zigman/398198/composite 32.56 -0.48 -1.45%
BP /quotes/zigman/247026/composite 30.70 -1.71 -5.28%
GE /quotes/zigman/227468/composite 24.00 -0.51 -2.08%
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5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

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Encore
A blog about living in and planning for retirement

Ford to Aging Boomers: Can You READ THIS NOW?

Getty

If the font of your local newspaper seems to have gotten smaller, or menus suddenly look better from 18 inches away, Ford Motor Company thinks it’s got the car for you — no reading glasses required.

Beginning next year, Ford will make the font thicker and bolder in the interiors of its Ford Edge and Ford Explorer. That means consumers can expect to see wording that’s roughly 40% wider on interior display screens and controls, including your center dashboard display screen and A/C buttons. What’s more, the company has plans to expand (literally) this effort into other models in the coming years.

The move is an effort to make it “easier for people of all ages, particularly aging baby boomers, to read display fonts,” the company said in a statement. (Ford conducted a “legibility study,” which found that people’s eyesight begins to decline in their 40s and worsens from there; these results mimic the results of previous studies as well). Of course, it’s also likely an effort to sell more cars to the lucrative boomer demographic.  For its part, the company wrote in a statement: “Today, aging consumers are of great interest to companies including Ford. For the first time, people age 65 and over will outnumber children under the age of 5. It’s a transformation that’s changing the world, along with all kinds of products in it.”

To be sure, the bigger font isn’t going to send sight-challenged boomers racing to their Ford dealer. For one, it has the potential to offend a generation that doesn’t exactly consider itself “old” (isn’t 60 the new 40?).  Furthermore, font is just one small part of a larger equation, which includes quality, price and service.

Still, the company seems to have high hopes for the BIG FONT. “We know from this [legibility] study that we can improve the driving experience for many people by bolding the fonts on our controls,” says Ford research engineer Shannon O’Day.  “This is important because we want to continue appealing to all consumers while making driving easier and potentially safer for a wide range of people.”

Readers, what do you think?  Could font impact your selection of a car?

Comments

We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (5 of 45)

View all Comments »
    • not a bad idea!

    • Why not just use an optional ‘magnifying glass’ instrument panel overlay for the consoles. Something easily replacable, or even better yet, adjustable… like they can do with the footpedals these days.

    • While not THE primary consideration it certainly could become A consideration.

    • This is a very simple article. Make a quality car and forget about font size

    • Ford deserves credit for their efforts. They didn’t take a government loan, they did serious redesign work to their products making them far more appealing and they have looked at a legitimate problem for a segment of the population and are addressing it. They have done a lot of things right and deserve both recognition and success in the market place. I don’t even own a Ford but I think of them differently than I used to. Currently have a very positive impression of this company.

About Encore

  • Encore examines the changing nature of retirement, from new rules and guidelines for financial security to the shifting identities and priorities of today’s retirees. The blog also explores news that affects retirement, from the Wall Street Journal Digital Network and around the web. Lead bloggers are reporter Catey Hill and senior editor Jeremy Olshan. Other contributors include The Wall Street Journal’s retirement columnists Glenn Ruffenach and Anne Tergesen; the Director for the Center for Retirement Research at Boston College, Alicia Munnell; and the Director of Research for Pinnacle Advisory Group, Michael Kitces, CFP.

MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert

New York Markets After Hours

need to know
‘Transporter’ takes on ‘Straight Outta Compton’
U.S. details ‘flash crash’ case vs. U.K. trader
$46 million asking-price cut for megamansion
44 million tried Apple Music in its first month

When do markets close for Labor Day?

Has Robert Redford gotten it wrong on retirement?

What not to buy over Labor Day weekend

Labor Day traffic will be the U.S.’s worst since 2008

My father wanted to divide his estate, but my sister took it all
What to do when a parent dies and leaves no will
Money mistakes to avoid after a spouse’s death

speaks onstage during the 'The Late Show with Stephen Colbert' panel discussion at the CBS portion of the 2015 Summer TCA Tour at The Beverly Hilton Hotel on August 10, 2015 in Beverly Hills, California.  
What Colbert should ask Musk and Uber boss
Stephen Colbert’s ‘Late Show’: What to expect

Surf the 10 stories you shouldn’t have missed

Hey, Twitter, is Jack Dorsey your CEO or what?

Tennis’s U.S. Open trots out grown-up ball people

What it’s like to play tennis with a ‘smart’ racket

Chicago clout woven through Navistar complaints

Green Giant faces uphill battle for millennial market

Chinese Navy ships in U.S. territorial waters
Watch China’s 90-minute parade in 60 seconds
See photos of China's massive military parade
China markets close for war anniversary

Donald Trump stumbles during interview on foreign policy
Trump stumbles in interview on foreign policy
Trump signs Republican loyalty pledge
Carson and Trump: Their policy differences
Trump as president: Bound to be GREAT!
Businessmen have done poorly as presidents
Also
Oops — Rick Perry says broken clock right once a day

Six actors who were almost cast as James Bond

Obscure trading strategy draws Wall Street’s ire

Technical-vs.-fundamental matchups put to test

Germany at fault in Europe’s refugee crisis
Immigration to Germany at highest since 1992
Chaos in Budapest as migrants rush trains
Father of drowned Syrian boy describes voyage

5 cars that make Tesla’s Model X look like a deal
Musk: Tesla Model 3 preorders begin in March
Tesla Model X ‘Signature’ runs at least $132,000
Best time to buy a new car may be at hand

These are the college majors that are dying

They tangled with student debt all summer
College help for low-income families

/conga/frontpage.html 354227

Markets »

127.27MDow Volume:
Avg Vol: 113.10M
Unchanged
225
Decliners
4346
Advancers
2013
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,102 -272 1.66%
Nasdaq
/quotes/zigman/12633936/realtime 4,684 -50 1.05%
S&P 500
/quotes/zigman/3870025/realtime 1,921 -30 1.53%
GlobalDow
/quotes/zigman/629063/realtime 2,282 -41 1.77%
Gold
/quotes/zigman/662444/delayed 1,123 -2 0.17%
Oil
/quotes/zigman/2331095/delayed 46.04 -0.71 1.52%
FTSE 100
/quotes/zigman/3173262/delayed 6,043 -151 2.44%
DAX
/quotes/zigman/2380246/delayed 10,038 -280 2.71%
CAC 40
/quotes/zigman/3173214/delayed 4,523 -131 2.81%
FTSE MIB
/quotes/zigman/1482176/delayed 21,473 -705 3.18%
IBEX 35
/quotes/zigman/2759620/delayed 9,822 -221 2.20%
Stoxx 600
/quotes/zigman/2380150/delayed 353 -9 2.52%
Asia Dow
/quotes/zigman/6959860/realtime 2,684 -29 1.06%
Nikkei 225
/quotes/zigman/5986735/delayed 17,792 -390 2.15%
Hang Seng
/quotes/zigman/2622475/delayed 20,841 -94 0.45%
Shanghai
/quotes/zigman/1859015/delayed 3,160 -6 0.20%
Sensex
/quotes/zigman/1652085/delayed 25,202 -563 2.18%
Singapore
/quotes/zigman/1709939/delayed 2,864 -43 1.47%
Euro
/quotes/zigman/16008136/realtime/sampled 1.12 +0.00 0.26%
Yen
/quotes/zigman/16008150/realtime/sampled 119.02 -1.05 0.87%
Pound
/quotes/zigman/16008140/realtime/sampled 1.52 -0.01 0.52%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.69 -0.01 1.51%
DXY Index
/quotes/zigman/1652083/delayed 96.22 -0.18 0.19%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.95 +0.14 0.16%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.13 -0.03 1.47%
German 10y
/quotes/zigman/15866409/realtime 0.67 -0.05 7.51%
Italy 10yr
/quotes/zigman/15866497/realtime 1.88 -0.04 2.06%
Spain 10yr
/quotes/zigman/15866444/realtime 2.08 -0.03 1.41%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.72 -0.08 4.31%
Japan 10yr
/quotes/zigman/15866525/realtime 0.37 -0.03 6.87%
Crude Oil
/quotes/zigman/2331095/delayed 46 -1 1.52%
Gold
/quotes/zigman/662444/delayed 1,123 -2 0.17%
Corn
/quotes/zigman/7599553/delayed 363 +1 0.28%
DJIA F
/quotes/zigman/38649152/delayed 16,119 -229 1.40%
S&P F
/quotes/zigman/30356461/delayed 1,921 -25 1.28%
Silver
/quotes/zigman/3134148/delayed 15 0 0.93%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 88.26 0.11 0.12%
AAPL /quotes/zigman/68270/composite 109.27 -1.10 -1.00%
GOOG /quotes/zigman/30194416/composite 600.70 -5.55 -0.92%
BAC /quotes/zigman/190927/composite 15.65 -0.29 -1.82%
C /quotes/zigman/5065548/composite 50.59 -1.20 -2.32%
F /quotes/zigman/264304/composite 13.56 -0.28 -2.02%
T /quotes/zigman/398198/composite 32.56 -0.48 -1.45%
BP /quotes/zigman/247026/composite 30.70 -1.71 -5.28%
GE /quotes/zigman/227468/composite 24.00 -0.51 -2.08%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
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Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

SPONSORED SECTIONS

Trending Tickers
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  • /quotes/zigman/20226781/composite BEAT+3.66%
  • /quotes/zigman/417006/composite SLV-0.78%
X
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