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Betty White to Aging Boomers: “Get Over It”

Your hair may not be white, you’re not retired, and you killed your racquetball partner last week, so it may come as a surprise: if you’re 50 or older, you’re officially old enough to join AARP. And if Betty White has anything to do with it, join you will.

The AARP has launched a new ad campaign featuring ‘Golden Girl’ Betty White encouraging older Americans to “get over” the fact that they’re old and join the organization. In the ad (see video above), White sings, dances, plays the drums, and delivers this message: “If you’re 50 or over but hesitant to join AARP because you think it makes you old, I have a very important message: ‘Get over it.’”

To some, it may seem an odd choice to pick an 89-year-old woman — funny and charming as she may be — as the poster-child for getting people as young as 50 to join the AARP. Other organizations have opted for far hipper homers, as in Fidelity’s retirement savings campaign featuring Paul McCartney, or Ameriprise’s commercials with Dennis Hopper. But Steve Cone, the executive vice president of AARP, says:  “Betty truly embodies what we’ve been hearing from our members for years: that age is just a number. She’s embracing her age and defying stereotypes and limitations often associated with the number of candles on your birthday cake.”

Currently, the TV commercial is running on major cable networks, and AARP is revealing several online videos in the coming weeks.  The “Get Over It” campaign also includes a sweepstakes in which, when you sign up for an AARP membership, you’ll be entered to win a trip to meet Betty White on the set of her new show “Hot in Cleveland.”

Readers, can Betty White convince you to join the AARP? And if she couldn’t, who could?


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Comments (5 of 28)

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    • AARP lost my interest and loyalty when they backed Obama’s liberal and socialist agenda. Betty white i love you girl, but you are hawking an organization that is deep in the pocket of liberal left-wing radicals…get over it…most of out here really do keep up with what is going on in Wshington a lot better than they give us credit for..Obama saying ” we won’t bore you with the details” made me laugh, what kind of person says that to a group of retired citizens who have worked years and put our love and hearts into this nation. We hve a right to know ALL of the details, there is so much behind the scenes deals and deception!! AARP is now just a tool of this administration, they do not have our best interest in mind. We know this, noting would change my opinion after this past two years.

    • Hopefully, Betty, your management team reads all these negative comments. We go from laughing with you to crying for you. Of course, you get a big paycheck further removing you from the AARP’s reality.

    • No, I will not have anything to do with this organization. What they have done as far as I am concerned does not represent the best thing for seniors

    • No, I will not have anything to do with this organization. What they have done as far as I am concerned does not represent the best thing for seniors

    • Btw, if you want to improve healthcare quality and lower the cost, the best and truly only way to do this is to have more free market, not less. In other words, get the government OUT of health care — competition and the true free market with bring the most efficiencies to the system.

About Encore

  • Encore examines the changing nature of retirement, from new rules and guidelines for financial security to the shifting identities and priorities of today’s retirees. The blog also explores news that affects retirement, from the Wall Street Journal Digital Network and around the web. Lead bloggers are reporter Catey Hill and senior editor Jeremy Olshan. Other contributors include The Wall Street Journal’s retirement columnists Glenn Ruffenach and Anne Tergesen; the Director for the Center for Retirement Research at Boston College, Alicia Munnell; and the Director of Research for Pinnacle Advisory Group, Michael Kitces, CFP.