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WWDC - All posts tagged WWDC

  • Jun 11, 2012
    3:18 PM ET

    Used MacBooks Flood Resale Sites

    Many Apple fans didn’t wait for the company to unveil its new MacBook laptops to put their older models up for sale.

    Even before Apple CEO Tim Cook announced the new MacBook Air and Pro models at the company’s annual event for technology developers Monday, resale sites reported record traffic. “Yesterday was our highest day ever for overall Macbook trade-ins,” says Gerald Kimber-White, a spokesman for resale site And traffic was double that today. Resales had been in a five-month decline until this week, says Jeff Trachsel, CEO of, another site that saw a big spike today. eBay Instant Sale saw a 50% increase in the number of trade-in offers generated for MacBooks of all models compared to the same day the week prior, a company spokesman said.

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