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RIMM - All posts tagged RIMM

  • Jan 23, 2012
    10:49 AM ET

    Can RIM Win Back Consumers?

    Research In Motion bowed to pressure from investors by appointing Thorsten Heins, the company’s former co-chief operating officer, as CEO. But analysts say the company needs a superior tablet to rival the iPad, a game-changing BlackBerry 10 and a more charismatic leader to inspire customers.

    Stock analysts who follow RIM say consumers will be harder to win over than investors, given recent events. Last year was something of a perfect storm for the embattled company: the Blackberry – regarded for years as the quintessential phone for American executives – lost further ground to Apple’s iPhone 4S, and the Playbook, its stab at a tablet computer, didn’t sellwell. Another blow to the company’s reputation came in October when an outage of its network cut the service of millions of people around the globe.

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