SmartMoney Blogs

Real-Time Advice
Our real-time advice on how market shifts and news impact you and your money

When to Sell Apple Stock


With Apple (AAPL) up a whopping 50% this year, is it time to sell some shares? One surprising place to find some guidance, say analysts: the resale market for iPhones.

The iPhone is Apple’s best-selling product, in part because it’s easy and inexpensive for customer to sell their old ones for new models. Here’s how it works: The retail price of a new iPhone starts at $600, but most customers pay wireless carriers a subsidized price of just $199 in exchange for a two-year contract. Since demand for used phones remains high here and abroad, resale sites such as eBay and offer customers upwards of $200 for their older models – enough to get a new one for free. Gazelle, for instance, currently offers $277 for an 16 gb iPhone 4S in good condition.

“This makes Apple unique among electronic companies,” says Yung Trang, president of “If it’s cheaper to upgrade, why wouldn’t I? It’s a no-brainer.”

That said, if this resale market were to dry up, iPhone sales –  and Apple shares – are likely to drop, analysts say. Why might that happen? Wireless carriers may eventually stop selling iPhones for one-third of their retail price, says Morningstar analyst Michael Holt. “When more customers become indifferent about the iPhone and rival phones, wireless carriers will have more power against Apple,” Holt says, meaning they will no longer need to offer Apple subsidies to sell its phones. (Verizon Wireless and AT&T declined to comment.)

Though no single model rivals the iPhone in sales, Android-based phones as a whole now account for 61% of the U.S. market, according to market research by NPD Group. Samsung’s SIII – which sold 10 million units worldwide in two months – is one of the biggest threats to the iPhone, Holt says. This combination of greater competition and reduced subsidies could have a big impact on the iPhone resale market and by extension Apple’s bottom line. The iPhone represents over 50% of Apple revenue, according to a survey released last week by Piper Jaffray analyst Gene Munster. Apple may be able to rest easy in the short term, the survey found, as 94% of current iPhone owners say they will buy the iPhone 5.

Also See:


We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (5 of 8)

View all Comments »
    • By WebOsPublisher

      What is the best album by Despised Icon? brings together thousands of ‘greatest ever album’ charts and calculates an overall ranking.
      Despised Icon : Best Ever Albums
      @import url(“”);
      @import url(“”);
      /* overrides */
      .playerBox_gsvb div.alldone_gsvb color:#ffffff;
      .playerBox_gsvb div.alldone_gsvb:hover color:#ffffff;
      .playerBox_gsvb a.title_gsvb color:#f0f0f0;font-family:arial;font-size:9pt;font-weight:bold;
      .playerBox_gsvb a.title_gsvb:hover color:#f0f0f0;
      .floatingPlayerBox_gsvb background-color:#336699;border:2px solid #000000;
      .playing_gsvb background-color:#336699;
      .playerInnerBox_gsvb .player_gsvb height:390px;width:520px;
      “When I met you in the restaurant, You could tell I was no debutante”- Blondie
      How it Works
      Best albums of 2012
      Best albums of 2011
      Best albums of the 2000s
      Best albums of the 1990s
      Best albums of the 1980s
      Best albums of the 1970s
      Best albums of the 1960s
      Best albums of the 1950s
      Top-rated albums
      Top-rated songs
      Top-ranked bands
      Top members
      The Charts
      Customise Overall Chart
      My Charts
      A to Z
      Username Password Remember me | Forgot Password? | Register Now Despised Icon
      SummaryBuyBest albumsRatings
      Your feedback
      Despised Icon is ranked number 5,249 in the overall band rankings with a total rank score of 45. The best album by Despised Icon is Day Of Mourning which is ranked number 10,753 in the overall greatest album chart with a total rank score of 45.A more detailed breakdown of this band’s best albums and best songs are shown further down this page.There are 0 comments for this band from members and this band has not been rated yet. Please log in or register to leave a comment or assign a rating.Country of origin: Canada.Buy from your favourite store
      My favourite store:
      Amazon MP3
      Buy Despised Icon from eBay:
      Product Details
      CATALEPSY – bleed CD emmure despised icon nastyCondition: Neu
      Time left: 1d 7h 38m 23sShips to:DE
      EUR 1.00Kaufen
      Oceano Butcher Shirt XL Gildan NEU UNGETRAGEN Whitechapel Carnifex Despised IconCondition: Neu ohne Etikett
      Time left: 1d 9h 13m 14sShips to:DE
      EUR 1.00Kaufen
      SWWAATS T-Shirt XL NEU * Despised Icon Whitechapel Heaven Shall Burn ArchitectsCondition: Neu ohne Etikett
      Time left: 1d 9h 37m 13sShips to:DE
      EUR 1.00Kaufen
      See full search results on eBayListen to Despised Icon on YouTubeLoading content from YouTube…Despised Icon best albumsThe following albums by Despised Icon are ranked highest in the greatest album charts:RankAlbumBand1.Day Of MourningDespised Icon
      Year of Release:2009Appears in:1 chartRank in 2009:413Rank Score:45Rank in 2000s3,535Overall Rank:10,753Kaufen
      Use the iTunes, Amazon or eBay buttons to safely buy this item from one of the world’s top online stores.
      Overall band rank:
      Total albums: 1. Page 1 of 1
      This may not be a complete discography for Despised Icon. This listing only shows those albums by this band that appear in at least one chart on this site. If an album is ‘missing’ that you think deserves to be here, you can include it in your own chart from the My Charts page!
      Despised Icon ratingsNot enough data
      Average Rating = (n ÷ (n + m)) × av + (m ÷ (n + m)) × AV
      av = trimmed mean average rating an item has currently received.
      n = number of ratings an item has currently received.
      m = minimum number of ratings required for an item to appear in a ‘top-rated’ chart (currently 10).
      AV = the site mean average rating.
      Please log in or register if you want to be able to leave a rating.Despised Icon favouritesPlease log in or register if you want to be able to add a favourite.Despised Icon commentsBe the first to add a comment for this band – add your comment!Please log in or register if you want to be able to add a comment.Your feedback for Despised IconLet us know what you think of this band by adding a comment or assigning a rating below!
      Your rating: Login or register to assign a rating to this band.
      Your comment: Login or register to comment on this band.
      Login or register to add this band to your favourites.
      var amzn_wdgt=widget:’Search’;
      amzn_wdgt.defaultSearchTerm=’Despised Icon’;
      Best Ever Bands
      The Beatles
      Pink Floyd
      Led Zeppelin
      Bob Dylan
      The Rolling Stones
      David Bowie
      Arcade Fire
      The Velvet Underground
      The Clash
      The Who
      The Beach Boys
      Jimi Hendrix
      Bruce Springsteen
      The Smiths
      Neil Young
      Back to Top
      Copyright © 2005-2012 All rights reserved.
      Terms of Use |
      Privacy Policy |
      Contact Us |
      Advertising |
      RSS Feeds |
      Site Map |
      Hosting by ServInt

    • I would not invest a penny into the ritnremeet fund, so the government can work with my money, instead of me using it now when it matters most. And so to add to this, I chose to leave my job and retire at 30 to spend the rest of my life doing what I love, not waiting till I turn 65 or more and have a few years in old age, while I slaved away all of my life. And guess what, everything is turning out better than okay. It is possible for all of us, we just have to realize we have other options.

    • Hey, Sugar Not-so-bright — my portfolios are up 51 percent since Obama’s inauguration. Thatsvright, fifty-one percent, and that ncludes a near ipeout in BAC. You should run with the other sheeples to the nearest gun store and stock up for the coming recovery.

    • I will place a trailing stop order at -6% on September 1.

About Real-Time Advice

  • How breaking news — in the markets, Washington, and around the world — affects you and your money. Have a question about how current events may change your financial future? Email us at

MarketWatch - Stock Market Quotes, Business News, Financial News

New York Markets Close in:

One tough job: President Trump’s top diplomat
LOS ANGELES, CA - SEPTEMBER 15:  Republican presidential candidate Donald Trump speaks during a campaign rally aboard the USS Iowa on September 15, 2015 in Los Angeles, California. Donald Trump is campaigning in Los Angeles a day ahead of the CNN GOP debate that will be broadcast from the Ronald Reagan Presidential Library in Simi Valley.  (Photo by Justin Sullivan/Getty Images)  Getty Images
Voters don’t care about promises — just vision

How did this guy get into a Clinton-Sanders debate?
Former U.S. Secretary of State Henry Kissinger listens to a question at China Development Forum, in Beijing March 21, 2015. REUTERS/Jason Lee  Reuters

Looks like time for bottom fishing in U.S. stocks

Stocks will likely be higher in six months
The Dow’s downtrend is now official
5 signs we’re in a bear market

What ‘affordable’ Tesla Model 3 means for buyers
What the ‘affordable’ Tesla Model 3 rollout means for car buyers Getty Images
Tesla predicts rosy 2016 —can Musk deliver?
Tesla’s Model 3: The 5 things we now know

Why you probably won’t see 99-cents-a-gallon gas
 Getty Images

The top 10 tax havens for individuals in the world
Watch out for these tricky tax issues this year

A rare bit of good news about dementia
LLANDUDNO, WALES - SEPTEMBER 08:  Senior citizens walk along Llandudno Pier on September 8, 2014 in Llandudno, Wales. Britain is facing multiple problems stemming from an increase in the elderly proportion of its population, including increasing health care costs, strains on its social security system, a shortage of senior care workers and challenges to the employment market.  (Photo by Christopher Furlong/Getty Images)  Getty Images

I want my disabled sister out of our family home
I want my disabled sister out of our family home Terrence Horan/MarketWatch

Why did feds do so little to aid homeowners in crisis?
 Getty Images
U.S. cities with the most, least vacant housing
Location Scouts: Insider intel from top markets

Don’t get smoked by your marijuana investment
Don't get smoked by your marijuana investment Getty Images

Burger King’s hot dog plan is so crazy it could work
Burger King to make its biggest menu change yet  Getty Images

Actually, the most popular new emoji isn’t the taco
Rolling eyes are the most popular of the new iOs emojis for iPhone users.

need to know
10 big stories you’ve missed this week
Retail sales increase 0.2% in January
Import prices drop 1.1% on cheaper oil
Europe stocks rebound | FTSE 100 flies
German GDP grows 0.3% as exports decline
Nikkei suffers worst week since 2008
Clinton, Sanders clash over costs at debate
Uber to pay riders millions to settle safety suits

Stocks’ advance picks up steam as banks rally

Big banks are fleeing the mortgage market
Big banks are fleeing the mortgage market

Economists increasingly see Fed hands as tied
Yellen to Senate: Stock swoon not Fed’s fault
Have central banks lost their market credibility?

CEO Jamie Dimon’s $26 million bet on J.P. Morgan
Jamie Dimon joins the ex-billionaires club

LONDON - SEPTEMBER 15:  A financial news update in Canary Wharf on September 15, 2008 in London, England. The fourth largest American investment bank has announced that it's filing for bankruptcy protection during a growing financial crisis.  (Photo by Cate Gillon/Getty Images)
Is it 2008 all over again? (And what to expect if it is)

Think like Buffett, and buy what's ugly
Think like Buffett, and buy stocks at their worst

5 things to know about the Costco and AmEx breakup

U.S., Russia agree to terms of Syrian cease-fire

6 perfect roles for Martin Shkreli, Hollywood’s next leading man
Martin Shkreli: Star of stage, screen and pharma
There’s a ‘Jane’ in nearly all Hollywood scripts

Taxpayers already paying for future Super Bowls

Beer’s incessant infighting clouds the big picture

Will falling oil prices bankrupt Saudis, Russians?
Cheap oil may make OPEC dominant again
As oil revenue drops, Gulf states ponder taxes
Will oil get so cheap, it won’t pay to extract it?

How to buy a used car
The correct way to go about buying a used car

Japan warns investors about the surging yen
Chart shows moment BOJ drove the yen lower
Japan will 'act appropriately' over yen: fin. min .
Worried about the stock market? Watch yen

Time for a coordinated response to China’s yuan

Sweden’s negative  rate isn’t as scary as it appears
Which of Europe’s PIIGs might be set to fly?

Boeing has long history of probes on accounting

Pandora’s spending plans dismay investors

Only biotech companies have braved IPO market this year — with insider help
Only biotech firms have braved this IPO market

College freshmen are most liberal since Vietnam

Something pink and potable for Valentine’s Day

What boomers can teach millennials in online dating
What boomers can teach millennial daters
10 dating apps that users can't stand
/conga/frontpage.html 367833

Markets »

78.41MDow Volume:
Avg Vol: 132.13M
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
/quotes/zigman/627449/realtime 15,958 +298 1.90%
/quotes/zigman/12633936/realtime 4,337 +70 1.65%
S&P 500
/quotes/zigman/3870025/realtime 1,863 +34 1.86%
/quotes/zigman/629063/realtime 2,069 +22 1.06%
/quotes/zigman/33772884/delayed 1,239 -9 0.70%
/quotes/zigman/2260836/delayed 29.18 +2.97 11.33%
FTSE 100
/quotes/zigman/3173262/delayed 5,708 +171 3.08%
/quotes/zigman/2380246/delayed 8,968 +215 2.45%
CAC 40
/quotes/zigman/3173214/delayed 3,995 +98 2.52%
/quotes/zigman/1482176/delayed 16,515 +742 4.70%
/quotes/zigman/2759620/delayed 7,921 +175 2.25%
Stoxx 600
/quotes/zigman/2380150/delayed 312 +9 2.91%
Asia Dow
/quotes/zigman/6959860/realtime 2,385 -51 2.10%
Nikkei 225
/quotes/zigman/5986735/delayed 14,953 -761 4.84%
Hang Seng
/quotes/zigman/2622475/delayed 18,320 -226 1.22%
/quotes/zigman/1859015/delayed 2,763 -18 0.63%
/quotes/zigman/1652085/delayed 22,986 +34 0.15%
/quotes/zigman/1709939/delayed 2,540 +2 0.07%
/quotes/zigman/16008136/realtime/sampled 1.13 -0.01 0.64%
/quotes/zigman/16008150/realtime/sampled 113.34 +0.92 0.82%
/quotes/zigman/16008140/realtime/sampled 1.45 +0.00 0.18%
/quotes/zigman/16008115/realtime/sampled 0.71 0.00 0.08%
DXY Index
/quotes/zigman/1652083/delayed 95.98 +0.37 0.39%
WSJ $ Idx
/quotes/zigman/41508961/realtime 89.00 +0.24 0.27%
U.S. 10yr
/quotes/zigman/15866666/realtime 1.75 +0.08 5.11%
German 10y
/quotes/zigman/15866409/realtime 0.26 +0.07 37.97%
Italy 10yr
/quotes/zigman/15866497/realtime 1.64 -0.08 4.67%
Spain 10yr
/quotes/zigman/15866444/realtime 1.74 -0.04 2.01%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.42 +0.11 8.61%
Japan 10yr
/quotes/zigman/15866525/realtime 0.08 +0.06 442.45%
Crude Oil
/quotes/zigman/2260836/delayed 29 +3 11.33%
/quotes/zigman/33772884/delayed 1,239 -9 0.70%
/quotes/zigman/25518691/delayed 359 -1 0.35%
/quotes/zigman/48241424/delayed 15,914 +302 1.93%
/quotes/zigman/43106711/delayed 1,859 +34 1.86%
/quotes/zigman/32655632/delayed 16 0 0.22%


Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 101.99 0.08 0.08%
AAPL /quotes/zigman/68270/composite 94.10 0.40 0.43%
GOOG /quotes/zigman/59527964/composite 683.55 0.44 0.06%
BAC /quotes/zigman/190927/composite 11.95 0.79 7.08%
C /quotes/zigman/5065548/composite 37.43 2.45 7.00%
F /quotes/zigman/264304/composite 11.57 0.40 3.55%
T /quotes/zigman/398198/composite 36.46 0.25 0.68%
BP /quotes/zigman/247026/composite 29.03 1.39 5.03%
GE /quotes/zigman/227468/composite 28.15 0.70 2.55%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
Please log in to view your watchlist
MarketWatch Portfolio

World News from MarketWatch

Rates »

5 yr CD
2 yr CD
1 yr CD
MMA $10K+
MMA $50K+

National averages from

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.96% 11.96% 11.62%
Business 13.12% 13.12% 12.85%
Student 13.42% 13.42% 13.14%
Balance Transfer 14.35% 14.35% 14.12%
Airline 15.17% 15.17% 15.10%
Cash Back 15.20% 15.26% 15.27%
Reward 15.25% 15.28% 15.14%
Instant Approval 18.02% 18.21% 18.00%
Bad Credit 22.56% 22.88% 22.73%

Top 3 from Barron's

Today's list of the most-viewed stories from Barron's. More »

  1. 1.
  2. 2.
  3. 3.



Trending Tickers
  • /quotes/zigman/12230574/composite ICPT+30.41%
  • /quotes/zigman/7212269/composite GRPN+29.46%
  • /quotes/zigman/3059264/composite DUST-4.02%
  • /quotes/zigman/110164/composite ATVI-6.77%
  • /quotes/zigman/182639/composite MS+6.24%
Powered by StockTwits
Link to MarketWatch's Slice.

As of July 2, 2013, the SmartMoney content you loved now lives on MarketWatch.

MarketWatch will continue to provide the same important news and information you rely on every day. And, as a MarketWatch user, you will be able to enjoy:

  • Personalized news and quote email alerts
  • Editorial e-newsletters about personal finance, mutual funds and market-specific coverage
  • Premium newsletters by our market experts
  • Games, such as Virtual Stock Exchange and Beat the Darts
  • Free registration