By Quentin Fottrell
Salesmen are going soft. They’re toning down their pitch and ditching the “always be closing” approach. And consumers largely have the Apple Store to thank – or blame.
- Antoine Antoniol/Bloomberg via Getty Images
Industry experts say Apple’s blue-shirted smiling staff is now the envy of other retailers. Best Buy is remaking its “Geek Squad” in Apple’s image, in a pilot program at its Richfield, Minn., location. General Motors plans to institute “no-haggle prices” on some models, which will remove some of the salesman’s role in negotiating a car purchase. “Apple has had a tremendous amount of influence,” says Milton Pedraza, the president of Luxury Institute LLC, a marketing firm.
The floor staff at Apple emphasizes customer service over sales, with new employees taught an APPLE acronym for their “five steps of service,” says Carmine Gallo, a communications coach and author of “The Apple Experience.” (Approach in a warm manner; Probe politely; Present customers with a solution that may not involve a sale; Listen carefully; End with an invitation to return. ) “AT&T retail is closely following these steps,” he says.
Apple, AT&T and Best Buy declined to comment.
In fact, sales people at many big-name stores are no longer called sales people. “The Apple store never hires a cashier or sales person, it hires a concierge,” Gallo says. Best Buy has its “Geek Squad” and Starbucks calls its staff “partners.” When training staff, many large retailers are also updating their terminology and using phrases like “relationship building” rather than “closing the deal,” Pedraza says. Another technique: Encourage staff to use their customers’ first names. Think Starbucks’ baristas taking your latte order.
That said, the hard sell may simply being going high-tech. Email marketing, apps and social networking allow retailers to take a more aggressive approach – even after customers have left the store, says Jeff Lenard, a spokesman for the National Association of Convenience Stores. For instance, a new app, Glimpse, alerts users to discounts from Facebook sites they’ve “liked.” Even Wawa sandwich kiosks – recently given the thumbs up by Mitt Romney – “take the dreaded ‘do you want fries with that’ component away from the employee,” Lenard says.
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iSyncit
iSyncIt is a small menu bar application that allows you to sync your devices more easily and quickly than just using iSync alone. iSyncIt has the ability to automatically turn your bluetooth on and off, saving you power if you are using a laptop. It also has a built in scheduler to allow you to set up automatic syncing of your devices.
To reduce the amount of space needed on your menu bar iSyncIt also contains an, albeit limited, bluetooth menu, allowing you to use iSyncIt as a replacement for your bluetooth menu bar item.
This software requires OS X 10.5, PPC or Intel processors and for all of your devices to have been synced at least once in iSync.
In Mac OS it is only possible (as far as I am aware) to control the power of internal bluetooth dongles, those provided by Apple, therefore automatic bluetooth control will not function with external dongles. However, the scheduling and syncing functions of iSyncIt will continue to work as normal.
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Set Icon
Set Icon is a small application that lets you quickly and easily set a custom icon for one your drives either from an ICNS file or any old image file that Mac OS supports.
Just select your drive, drag an image file to the image area and click ‘Set Icon’, when you want to remove the custom icon just select the drive, check the ‘Remove Custom Icon’ box and click ‘Remove Icon’.
All images are scaled to fit within the constraints of a 512×512 icon.
Set Icon applies custom icons in such a way that they appear correctly both in (Snow) Leopard’s side bar and in the Boot Camp chooser.
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My Book Icons
This is a set of Western Digital My Book icons for Mac, Windows (including Vista) and now Linux. The set includes icons for the Western Digital My Book; Premium, Pro, Essential, Premium II, Pro II, World, World II drives and now; new Essential, Home, Office, Studio $ Studio II.
All icons are in vertical and horizontal orientations.
Included in the ZIP file are ICNS files and ‘Get Info’ copy $ paste icons for Mac, ICO files for Windows and PNG files for Linux.
If you are having trouble setting the icons on your hard drive you can read my tutorial here or download Set Icon here if you want something that will do it for you.
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My Passport Icons
A set of Mac, Windows $ Linux icons for the Western Digital My Passport range of portable external hard drives. The set currently includes icons for the red, black, dark blue, light blue, orange, pink, turquoise, white, silver and yellow ‘Essential’ drives $ the black and silver ‘Studio’ drives.
Included in the ZIP file are ICNS files and ‘Get Info’ copy $ paste icons for Mac, ICO files for Windows and PNG files for Linux.
If you are having trouble setting the icons on your hard drive you can read my tutorial here or download Set Icon here if you want something that will do it for you.
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Kill Dashboard
Kill Dashboard is a basic Automator action to shut down Dashboard after use. it allows you to free up RAM and processor cycles without permanently disabling Dashboard. It should work on all Tiger platforms assuming you’ve done no dodgy OS editing of your own. I have created this for people that do not wish to write their own AppleScript or Automator actions.
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Kill Front Row
Kill Front Row is a basic Automator action to shut down Front Row after use, it is useful if you want to free up RAM and processor cycles to use for something else, without disabling Front Row altogether. It should work with all versions of Front Row on all platforms even if you have hacked it on yourself.
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Web Server Management
Web Server Management is a useful little Automator action that I created to allow you to easily turn on and off your web server components. The initial release caters for Mac OS X’s built in Apache Server and the latest releases of MySQL that installs to ‘/usr/local’. I have created this for people that do not wish to write their own AppleScript or Automator actions.
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All software is supplied without warranty or guarantee of any kind, your data is your responsibility and I accept no responsibility for loss or corruption of it. Any trademarks / copyrights / logos remain property of their relevant owners.
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Phillip Haydon » Hide $ Show Buttons with Sencha Touch
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Hide $ Show Buttons with Sencha Touch
June 12th, 2011
Phillip
I’m currently building a demo for work using Sencha Touch mobile JavaScript framework, and needed to change the state of some buttons dependent on which вЂcard’ is shown.
The Doc Api is a little hard to follow in my opinion, but I eventually worked it out.
In hindsight I guess I could have used a single button to do this, but I will demonstrate it with two.
To demonstrate this I’m going to use a Panel, with the buttons to flick between the cards. Instead of using a TabPanel.
So to start with I have a Panel, with a ToolBar docked to the bottom, a couple of buttons, and two cards.
var rootPanel;
Ext.setup( В В В В onReady: function () В В В В В В В В rootPanel = new Ext.Panel( В В В В В В В В В В В В fullscreen: true, В В В В В В В В В В В В layout: ‘card’, В В В В В В В В В В В В style: ‘background-color:lightblue;’, В В В В В В В В В В В В dockedItems: [ В В В В В В В В В В В В В В В В В