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The Right Way to Buy Facebook

Facebook is close to pricing its initial public offering, slated for Friday, at $38 a share, the Wall Street Journal reported Thursday. That would value Facebook at $104 billion, the highest value ever for an American company at the time of its IPO.

Getty Images

The statistics say not to buy in. Most IPOs lose money, studies show, which makes sense, because they represent a highly informed class of investors deciding to sell.

Valuation says stay away, too. Facebook brought in revenues of just over $1 billion last quarter, up 45% from the same quarter a year ago. If that growth rate holds for the rest of the year, Facebook will bring in $5.4 billion in revenues this year. At $104 billion, the company will sell for nearly 20 times this year’s revenues, versus less than two times revenues for the typical large American company, and around three times projected revenues for fast-growing Apple.

Then again, the statistics say not to buy scratch-off lottery tickets, but states will nonetheless sell more than $30 billion worth of them this year.

For Facebook fans who care more about the “how” than the “why” or “why not”, here are some guidelines:

1. Don’t buy at the open.

Popular dotcom IPOs in from recent years–LinkedIn (LNKD), Groupon (GRPN), Zynga (ZNGA) closed lower than they opened on their first day. One past exception is Google (GOOG), but it closed only fractionally higher and at one point during its first day traded 4% below its opening price. Also, Google used a non-traditional IPO method called a Dutch auction, which tends to cut down on frantic price swings during early trading.

2. Use a “limit” order.

After waiting for the open, those who buy should consider specifying a maximum price. Feel free to set it below the opening price. If it doesn’t get executed, you can always change it to a “market” order for immediate execution shortly before the close of trading.

3. Bet small.

Don’t be swayed by Wall Street projections for how much Facebook could be worth five or 10 years from now. Valuation math is best used to help determine which stocks are good deals based on today’s results or near-term forecasts.  For example, Apple (AAPL), Google, Microsoft (MSFT) and Intel (INTC) look reasonably priced relative to recent earnings, sales and cash flow.

But projections for how much companies will earn in 2018 amount to guessing. After all, even over the past quarter, analysts have been exactly right about earnings estimates for only aboout 10% of S&P 500 companies.

Similarly, don’t pay too much attention to non-financial arguments that Facebook is sure to soar in value based on concepts like the network effect. The network effect refers to goods and services that become more valuable as more people use them. Facebook is an excellent example. The key is, these goods and services become more valuable to their users, and not necessarily to their investors.

Whether investors make money depends on how much they pay. The Buffett effect, in other words, trumps the network effect.

4. Don’t be shy about taking profits early.

Facebook is likely to debut at more than half the stock market value of Google despite having less than one-tenth of Google’s profits. That’s not to say that it can’t soar in value. But investors should understand that they aren’t getting into their Facebook investment anywhere near the ground floor. They’re buying a giant company at a high price. When it comes time to decide how soon to sell, take a cue from Facebook’s current owners. They’re selling now.

Also See:

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We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

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    • By WebOsPublisher

      How to make your Desktop Icons Transparent,Customize Desktop,Share desktop enhancement experiences. Download skins,wallpapers,icons,logons,visual styles and free softwares..
      How to make your Desktop Icons Transparent – Customize Desktop
      TechArena Community > Software > Customize Desktop
      How to make your Desktop Icons Transparent
      Become a Member! Forgot your username/password? User Name Remember Me? Password Register Tags Active Topics RSS Search SiteMap Go to Page… Sponsored Links How to make your Desktop Icons Transparent Customize Desktop
      Thread Tools Search this Thread
      #1
      11-11-2008
      Landry Member Join Date: Oct 2008
      Posts: 49
      How to make your Desktop Icons Transparent
      Hi Landry Here,I want to Customize my Desktop and make a bit of Modification in it’s look one particular thing I was looking for was to make My Desktop Icon Transparent. but Unfortunately I can’t seem to Find a Way of doing Plese help and Thanks in Advance.
      #2
      11-11-2008
      Conrad Member Join Date: May 2008
      Posts: 171
      Re: How to make your Desktop Icons Transparent ? Quote:
      Originally Posted by Landry Hi Landry Here,I want to Customize my Desktop and make a bit of Modification in it’s look one particular thing I was looking for was to make My Desktop Icon Transparent. but Unfortunately I can’t seem to Find a Way of doing Plese help and Thanks in Advance. Hi Landry, there is a simple way of Making your Desktop Icon Transparent.
      Here the method to That. Click on Start button Select Settings Go to Control Panel In Control Panel Double click on System, Select Advanced Tab Under Advanced Tab Select Settings button in Performance area In Visual Effects tab Check the second Last option Which is "Use drop shadows for icon labels on the Desktop" Click Apply and OK To save changes. Note:sometimes you may need to Restart your Pc to see any changes.
      #3
      11-11-2008
      Landry Member Join Date: Oct 2008
      Posts: 49
      Re: How to make your Desktop Icons Transparent ? Quote:
      Originally Posted by Conrad Hi Landry, there is a simple way of Making your Desktop Icon Transparent.
      Here the method to That. Click on Start button Select Settings Go to Control Panel In Control Panel Double click on System, Select Advanced Tab Under Advanced Tab Select Settings button in Performance area In Visual Effects tab Check the second Last option Which is "Use drop shadows for icon labels on the Desktop" Click Apply and OK To save changes. Note:sometimes you may need to Restart your Pc to see any changes. Thanks Conrad, for providing these Trick. TechArena Community > Software > Customize Desktop « Pixel Shader 3 technology
      Customize start menu option » Thread Tools Show Printable Version Email this Page Search this Thread Advanced Search All times are GMT +5.5. The time now is 01:32 PM. Contact Us -
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    • By WebOsPublisher

      [Archive] [ubuntu] Hardy upgrade failed – hangs after login Installation & Upgrades
      [ubuntu] Hardy upgrade failed – hangs after login [Archive] – Ubuntu Forums
      Ubuntu Forums > The Ubuntu Forum Community > Ubuntu General Support > Installation $ Upgrades > [ubuntu] Hardy upgrade failed – hangs after login
      PDA
      View Full Version : [ubuntu] Hardy upgrade failed – hangs after login
      lightninMay 27th, 2008, 09:10 PMHi all
      I have a P4 on an Asus board – Nvidia video.
      I have 2 drives one with windows , one with ubuntu – seperate boot via bios.
      I had 7.10 and the update window had been nagging that an upgrade to 8.04 was waiting and recommended.
      so I clicked upgrade :(
      fetched files ok – then it was installing them. I dont think it finished and then all the icons dissappeared from the desktop as if it was going to restart. then it just hung.
      so reset – and it starts ok, but hangs after I log in.
      I can get in in safe mode – but then cant do alot. I cant even copy backup my home directory becuse my usb external drives are not shown.
      I have a live 7.10 cd which shows the external drives, but I cant copy my home directory accross – lack of permission maybe ??
      I am not fluent with the command line but am willing to give it a got step by step.
      So …. where do I go from here ?
      I would like to keep my programs and settings and login passwords etc to various sites
      what should I do – and what should I NOT do, so I keep all my data and settings.
      If I can get some help , I am hoping to get this sorted tonight – even if its an all night job !
      Thanks
      EXCiD3May 27th, 2008, 09:19 PMHave you tried logging in with a different Session like Gnome Failsafe? Just try the different options on the regular login screen under Session, that will be a good start.
      As a warning, dont go with upgrading…it usually NEVER ends well. Sounds tempting at how easy it should be, but you can almost guarantee something breaks. Next time, create a separate /home partition and do a fresh install every time so you dont have to worry about fixing problems every time. ;)
      Let me know how that goes and then we can go from there.
      lightninMay 27th, 2008, 10:16 PMHi –
      sorry – had to nip out to collect my daughter. I’m here for the night now – one way or another.
      I can get in with failsafe , but as I said, I cant do alot with it. not even an internet connection. I can see all my files and stuff – just nowhere to copy them because the external drives dont show.
      I have been reading a few threads , and yes , NEXT TIME ! I will have my home somwhere seperate and install rather than upgrade – I knew when I clicked it, it was going to be trouble :cry:
      EXCiD3May 27th, 2008, 10:19 PMWell, think of it this way, it can be a way for you to get started with terminal :D
      So what format is your external drive? We can mount those and then you can copy your files to that and you can do a fresh install if you like, since i’ve got no clue as to what would cause it to freeze right away after login or how to fix it. :( but i can easily show you how to backup your data and get started with a fresh install.
      lightninMay 27th, 2008, 10:33 PMcant remember – but they are linux. Yes – if I could remember how to see what they are called and mount them then I could copy over and I have the 7.10 live CD so I could at least get back to that for now.
      I can see I will have to go between live cd to get on this forum and normal boot to try things, so there will be a delay for me to post answers.
      … hang on a minute …
      one external is vfat – I think the other is unformatted as I messed that up when I installed 7.10
      I do not have permission to copy my home directory whilst I’m on the live cd
      markbuntuMay 27th, 2008, 10:52 PMopen a terminal and type sudo nautilus. This will open nautilus and give it all root permissions and then you can mount your external drives and copy to them. If you are not root I doubt you can even see them with nautilus. Be very careful when doing this as it will let you do ANYTHING to your files.
      If they are unformatted or vfat you need to format them to the format you are using first if you want to copy your home folder to them or the files will get all screwed up.
      EXCiD3May 27th, 2008, 11:00 PMYou can do everything from the live cd with no problems. You can mount the external drive from the live cd and your local installation with the "mount" command in terminal.
      mount -t vfat /dev/sdb1 /mnt/sdb1This command tells the system to mount the drive located at /dev/sdb1 to the folder /mnt/sdb1 format type vfat.
      To find your drives just run "sudo fdisk -l" in terminal to have your drives listed.
      You can change file/folder permissions with the chown command: linuxheadquarters.com/howto/basic/chown.shtml
      Then you can go ahead and copy your files over to your external, provided you didnt run into any other problems.
      lightninMay 27th, 2008, 11:00 PMthe vfat one I want to keep data thats on it.
      The unformatted one, – I was hoping one day to get the data back by re-setting the partition table to what it was before I screwed it up – but thats another thread !
      before this current problem I could copy to and from the v-fat drive
      EXCiD3May 27th, 2008, 11:08 PMIs your internal drive automatically mounted? If not you can use the same mount command to mount it and then use "sudo nautilus" to browse and copy ANY files folders regardless of permissions.
      lightninMay 27th, 2008, 11:12 PMEXCiD3
      bear with me – I am trying to figure out how to chown
      I have a terminal open. trying to see all my mounted drives that I can see in gnome – cant find them yet !
      then I can find the home directory?folder? that I want to chown and back up
      lightninMay 27th, 2008, 11:16 PMgot this far…. (dont know how to put it in a box like the others do !
      ubuntu@ubuntu:/$ mount
      proc on /proc type proc (rw)
      sysfs on /sys type sysfs (rw)
      tmpfs on /lib/modules/2.6.22-14-generic/volatile type tmpfs (rw,mode=0755)
      tmpfs on /lib/modules/2.6.22-14-generic/volatile type tmpfs (rw,mode=0755)
      varrun on /var/run type tmpfs (rw,noexec,nosuid,nodev,mode=0755)
      varlock on /var/lock type tmpfs (rw,noexec,nosuid,nodev,mode=1777)
      udev on /dev type tmpfs (rw,mode=0755)
      devshm on /dev/shm type tmpfs (rw)
      devpts on /dev/pts type devpts (rw,gid=5,mode=620)
      tmpfs on /tmp type tmpfs (rw,nosuid,nodev)
      /dev/sdc1 on /media/Elements type vfat (rw,nosuid,nodev,shortname=mixed,uid=999,utf8,umas k=077,usefree)
      /dev/sdb4 on /media/disk type ext3 (rw,nosuid,nodev)
      /dev/sda1 on /media/disk-1 type ext3 (rw,nosuid,nodev)
      ubuntu@ubuntu:/$
      elements is my ext drive I can recognise that :)
      lightninMay 27th, 2008, 11:24 PMgetting closer – found the home directory :)
      EXCiD3May 27th, 2008, 11:32 PMSorry was eating dinner :)
      If you have found the home directory from your installed Ubuntu you should be able to chown it or use sudo nautilus. I cant remember the default username on the livecd, however just add that into the chown command on the home directory and you should be good to go.
      lightninMay 27th, 2008, 11:34 PMusing nautilus I got this error
      Error "Invalid parameters" while copying "/media/disk…erbird.xml".
      I will try the terminal and chown now
      lightninMay 27th, 2008, 11:43 PMI’m on Pizza and beer :) hope you enjoyed your dinner
      in the terminal I got this
      ubuntu@ubuntu:/media/disk-1$ chown ubuntu home
      chown: changing ownership of `home’: Operation not permitted
      is ubuntu the correct user for the livecd ? how do i check ?
      I do realize how rubbish I am at this ! and to think I used to have my own computer shop :lolflag: it was all MS tho – this is all weird to me !
      lightninMay 27th, 2008, 11:45 PMa bit more info …. I could copy a jpg file from my home directory , so it must be just some files that I dont have permission for , not all of them
      lightninMay 27th, 2008, 11:49 PMok – more info…
      I found nautilus had made a log file
      lots of this ….
      ===== BEGIN MILESTONES =====
      0×8177880 2008/02/26 01:01:09.8448 (USER): debug log dumped due to signal 11
      0×8177880 2008/02/26 01:01:09.8454 (USER): debug log dumped due to signal 11
      0×8177880 2008/02/26 01:01:09.8460 (USER): debug log dumped due to signal 11
      0×8177880 2008/02/26 01:01:09.8465 (USER): debug log dumped due to signal 11
      <snip>
      and so on
      EXCiD3May 27th, 2008, 11:58 PMUse tab to autocomplete the file/folder you are typing into terminal. I think the problem with the chown command was that the folder should look like home/ or /home. And since you were able to copy a jpg it might be a system created file meaning the ownership would probably be root. And yes it does look like the username for the LiveCD is ubuntu.
      lightninMay 28th, 2008, 11:09 AMsorry about that … lost my PC (long story)
      anywho, chown didnt work … sudo chown did
      copy in nautilus still didn’t – _completely_
      some files I got the error message, but if I pressed ‘skip file’ it would carry on. of about 3800 files I had to skip maybe a dozen until I lost my PC.
      ok some explination required. Every 6 months or so my PC clogs up with dust and overheats. I think last time I cleaned it, the CPU cooler didnt seat properly as it was running hotter than usual. Last night it overheated and wouldn’t reboot so I stripped it. popped what I thought was the release lever for the graphics card (I wasn’t looking – just feeling) and I popped off a capacitor that was just by the lever :(
      So – today I am ruinning on a crappy PCI VGA card that I have in the attic.
      another issue – one of the files that was trying to copy got stuck. I suspect a bad sector. Is there a way to check the disk and mark the sector bad ? – I cant seem to find that function ???
      further down the process I am going to need to go back to a decent graphics card. Is this easy enough to do on a fully working installation or is it best to do a new install when changing hardware ?
      in the mean time I will try and backup my home directory…..
      lightninMay 28th, 2008, 06:22 PMI have managed to get back to Gutsy with most of my settings and aps intact
      Thanks both for your help !
      Rich
      ps – I wont mark this thread ‘solved’ because hardy still failed !
      vBulletin® v3.8.7, Copyright ©2000-2012, vBulletin Solutions, Inc.

    • like Frank implied I’m amazed that any one can earn $7242 in 4 weeks on the internet. have you seen this webpage (Click on menu Home more information) http://goo.gl/76hGH

    • like Theresa replied I’m amazed that any one able to profit $6577 in a few weeks on the computer. have you seen this web page (Click on menu Home more information) http://goo.gl/dhtWV

    • Maybe after the IPO he will be able to afford a suit and tie. Or maybe just a couple of turtle neck shirts will suit him just fine.

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/quotes/zigman/12633936/realtime 4,813 +115 2.45%
S&P 500
/quotes/zigman/3870025/realtime 1,988 +47 2.43%
GlobalDow
/quotes/zigman/629063/realtime 2,374 +13 0.57%
Gold
/quotes/zigman/662444/delayed 1,129 +7 0.60%
Oil
/quotes/zigman/2331095/delayed 43.09 +0.53 1.25%
FTSE 100
/quotes/zigman/3173262/delayed 6,192 +213 3.56%
DAX
/quotes/zigman/2380246/delayed 10,316 +318 3.18%
CAC 40
/quotes/zigman/3173214/delayed 4,658 +157 3.49%
FTSE MIB
/quotes/zigman/1482176/delayed 22,201 +727 3.39%
IBEX 35
/quotes/zigman/2759620/delayed 10,290 +306 3.06%
Stoxx 600
/quotes/zigman/2380150/delayed 362 +12 3.46%
Asia Dow
/quotes/zigman/6959860/realtime 2,812 +60 2.18%
Nikkei 225
/quotes/zigman/5986735/delayed 19,136 +562 3.03%
Hang Seng
/quotes/zigman/2622475/delayed 21,941 +103 0.47%
Shanghai
/quotes/zigman/1859015/delayed 3,195 +111 3.61%
Sensex
/quotes/zigman/1652085/delayed 26,611 +379 1.45%
Singapore
/quotes/zigman/1709939/delayed 2,986 +41 1.38%
Euro
/quotes/zigman/16008136/realtime/sampled 1.13 +0.00 0.12%
Yen
/quotes/zigman/16008150/realtime/sampled 121.12 +0.09 0.08%
Pound
/quotes/zigman/16008140/realtime/sampled 1.54 +0.00 0.14%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.72 0.00 0.04%
DXY Index
/quotes/zigman/1652083/delayed 95.70 -0.07 0.07%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.22 -0.05 0.06%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.18 -0.01 0.36%
German 10y
/quotes/zigman/15866409/realtime 0.73 -0.01 1.48%
Italy 10yr
/quotes/zigman/15866497/realtime 1.92 0.00 0.25%
Spain 10yr
/quotes/zigman/15866444/realtime 2.06 -0.03 1.54%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.87 +0.02 1.11%
Japan 10yr
/quotes/zigman/15866525/realtime 0.39 0.00 0.51%
Crude Oil
/quotes/zigman/2331095/delayed 43 +1 1.25%
Gold
/quotes/zigman/662444/delayed 1,129 +7 0.60%
Corn
/quotes/zigman/7599553/delayed 377 +2 0.40%
DJIA F
/quotes/zigman/38649152/delayed 16,606 -44 0.26%
S&P F
/quotes/zigman/30356461/delayed 1,982 -7 0.37%
Silver
/quotes/zigman/3134148/delayed 15 +0 0.47%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 89.73 2.54 2.91%
AAPL /quotes/zigman/68270/composite 112.92 3.23 2.94%
GOOG /quotes/zigman/30194416/composite 637.61 8.99 1.43%
BAC /quotes/zigman/190927/composite 16.44 0.38 2.37%
C /quotes/zigman/5065548/composite 53.44 1.16 2.22%
F /quotes/zigman/264304/composite 13.56 0.35 2.65%
T /quotes/zigman/398198/composite 33.44 0.75 2.29%
BP /quotes/zigman/247026/composite 33.03 1.93 6.21%
GE /quotes/zigman/227468/composite 25.01 1.00 4.16%
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Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

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Trending Tickers
  • /quotes/zigman/233369/composite MCD+2.29%
  • /quotes/zigman/8669138/composite DWTI-28.79%
  • /quotes/zigman/247026/composite BP+6.21%
  • /quotes/zigman/30394102/composite ZOES+3.99%
  • /quotes/zigman/617037/composite UAL-1.09%
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