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It Pays to ‘Check In’ Before Checkout

Foursquare plans to further entice its users to share their location by issuing personalized coupons starting this summer. But consumers don’t need to wait until then to save big using such apps.


The social network — which lets users virtually “check in” to locations via their smartphone – will offer the new deals as part of a redesign this July, according to The Wall Street Journal. Consumers might see different deals for being a regular, a first-timer or a former customer who hasn’t been back recently.

But experts say consumers already have plenty of reasons to announce their location via Foursquare and other social media. “More and more advertisers are realizing that this is the way to target consumers to give them something that they need at the exact point of time they need it most,” says Jack Vonder Heide, the president of consulting firm Technology Briefing Centers. Spotting a coupon for a nearby sushi restaurant, for example, may sway you from dining at other nearby options.

Some offers intersect with established loyalty programs. A number of hotel and airline programs award points or miles for checking in via Foursquare or Facebook. United, for example, offers 50 miles per check-in, and also sends out coupons for in-airport businesses and other local offers. Others tie in with credit card deals. American Express has offered statement credits to consumers who spend with linked cards after checking in on Foursquare or Facebook, or tweeting with certain hashtags. Last month, someone shopping at a RedBox video kiosk was eligible to get $5 back on a purchase of $5 or more by tweeting with #AmexRedbox before they swiped their card. Even without the personalization, one-off Foursquare deals can be valuable. In New York City, green apartment building The Helena recently offered consumers who checked in and signed a lease a credit of up to $1,000 for moving costs.

Of course, the creepy trade-off of taking advantage of such offers is that anyone who monitors your Foursquare profile, Facebook feed or Twitter account knows exactly where you are. “Obviously when you use that sort of deal and disclose your location, it announces to the world you’re not at home,” says Paul Stephens, the director of policy and advocacy for the Privacy Rights Clearinghouse. As we’ve previously reported, some criminals monitor accounts to find targets. The risk is greater when you’re using the offers while on vacation — which is clear because the check-in location is nowhere near your stated home base. That highlights that you’ll be away for a great window of time, he says.


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    • By WebOsPublisher

      android menu icons – Stack Overflow
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      android menu icons
      up vote
      down vote
      In my application the menu looks like this
      I want to change icons and put + icon for add item the saerch icon for search….
      like this
      I know that i must put the pictures in drawable folder and use this code
      android:icon=”@drawable/icon” /> but Where can i find this icons and download them?
      share|improve this question
      Dec 31 ’11 at 13:29
      78% accept rate
      4 Answers
      up vote
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      the best Icon Finder Site which i use always to get icons… all the best.
      share|improve this answer
      Dec 31 ’11 at 14:29
      up vote
      down vote
      See this Link
      Android Icons
      Android Icons
      share|improve this answer
      Dec 31 ’11 at 13:35
      up vote
      down vote
      They can be found in the source. Have a look at this duplicate question.
      From that question:
      Warning: Because these resources can change between platform versions, you should not reference these icons using the Android platform resource IDs (i.e. menu icons under android.R.drawable).
      share|improve this answer
      Dec 31 ’11 at 13:38
      Nick Nikolaou
      up vote
      down vote
      Actually you don’t need to download them you just use the android drawable :
      android:icon=”@android:drawable/ic_menu_add” />
      android:icon=”@android:drawable/ic_menu_gallery” />
      android:icon=”@android:drawable/ic_menu_search” />
      android:icon=”@android:drawable/ic_menu_preferences” />
      share|improve this answer
      Dec 31 ’11 at 13:38
      yes, you need !!! developer.android.com/guide/practices/ui_guidelines/… – Selvin Dec 31 ’11 at 14:45
      @Selvin actually I don’t I suggest you read the warning again. This warning is to warn you that you are not controlling your app design by referencing directly android resources but in (many) cases you DON’T want to control your app design you want it to "respect" the theme that the user is currently running . For example a developer running an app compatible 1.6+ is gonna force same icons to all the android version on the other hand referencing android resources will use the current android version icons which I believe to be more ergonomic . – Rabgs Dec 31 ’11 at 15:22
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    • What a great way to be tracked! Now, I can finally sell myself out completely to Corporate America in exchange for some worthless deal! Tell you what FourSquare, why don’t I start a website the compares what the deals are you offer. We can have people check the website and see if the Company you are getting paid by is giving us a bad deal. Oh wait, American Idol is on…never mind, here, take my money FourSquare!

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