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How Facebook Could Double Its Money

You know what’s cool? A billion new members.

Facebook CEO Mark Zuckerberg has sent more than one “friend request” to China. Should the People’s Republic ever say yes, analysts say the company and its investors may double their money.

According to the social-media giant’s IPO filing Thursday, Facebook now has over 900 million users, roughly 60% of the estimated 1.5 billion people on the planet with access to the Internet. But Zuckerberg hasn’t given up on China – in fact, he’s concerned about competitors there gaining an early advantage. The IPO document states: “We would also face competition from companies in China such as Renren, Sina, and Tencent in the event that we are able to access the market in China in the future.”

Should Zuckerberg do what no other social media group has before, analysts say it would be a huge boost. “If Facebook added half-a-billion Chinese users on top of the 900 million users, it could potentially help double revenue,” says Mike Crofton, President and CEO of private bank Philadelphia Trust Company.

Indeed, with hundreds of millions of potential new users – and billions in revenue — at stake, Zuckerberg has every reason to be as persistent as those pesky former high school friends who won’t take no for an answer. Last year, he told a group at Stanford University of his Chinese ambitions. “How can you connect the whole world if you leave out a billion-six people,” he said. Facebook is also blocked in Iran, North Korea, and Syria.

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Over 450 million people in China have Internet access, according to the China Internet Network Information Center. John Bonini, content marketing manager of Impact Branding & Design, says based on how other affluent societies have reacted to Facebook and China’s own coterie of social networks, the Chinese population would respond to Facebook in a similar fashion. “If it succeeded, the opportunity for growth is certainly there,” he says.

Of course, that’s a big if. Entry into China would be a first for a Western media company given that Google, YouTube and Twitter are all banned there, analysts say. “Name one Western media company that’s been successful in China?” says Rebecca Lieb, advertising and digital media analyst at The Altimeter Group, a technology research firm based in San Mateo, Ca. But she says Zuckerberg will try: “It’s already the biggest media company in history with close to one billion users.” Crofton also says Facebook would have to make too many compromises to land in China. “It would certainly be a game-changer for Facebook,” he says, “but any company that is relying on China for any portion of its growth will be terribly disappointed.”

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    • like Frances explained I am surprised that some one able to get paid $6653 in 4 weeks on the computer. did you look at this link (Click on menu Home more information) http://goo.gl/cD5Xu

    • Facebook should invest or buy RenRen before Baidu does.

    • how do you buy this stock first

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