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Can Facebook Replace the DMV?

“I reduced my carbon footprint.”

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Could Facebook users shame their friends into environmental consciousness? Improve energy conservation and recycling rates? Perhaps, but more likely experts say such use of the site could rub some people up the wrong way — especially it if it’s accompanied by critical statements about SUVs and incandescent light bulbs, Post-Senning says. “Somebody working in an oil field in Oklahoma might think differently,” he says. The Global Footprint Network, a non-profit Oakland, Ca.-based think-tank, encourages people to calculate their carbon and ecological footprints.  It asks, “How many planets does it take to support your lifestyle?” Scott Mattoon, a spokesman for the organization, says a similar Facebook carbon footprint calculator would do much to educate people about resources and the demands we make upon the earth for them.

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