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Can Facebook Replace the DMV?

“I gave 10% of my income to charity.”

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When a collection plate gets passed around, people pay attention to how much their friends and neighbors toss in. Facebook could provide a similar boost on a much bigger scale, experts say. “When people make a public commitment about something, they’re more likely to actually do it,” says behavioral psychologist Matt Wallaert. Americans gave $346 billion in 2011, up 7.5% on 2010, according to the economic research firm Atlas for Giving. However, Post-Senning says social networkers should be careful about how often they ask people to sign a petition or vote for a cause: “Even the best intentions of the person who is always fundraising for the local school at the office can be misconstrued.”

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