By Rubina Madan Fillion
When Apple launched its first iPhone in 2007, to early adopters it was more than a gadget but the epitome of tech cool. Now the devices are so commonplace some marketers say it’s only a matter of time before they start losing some of their appeal. “Not everyone wants to share their identity with the 35 million people who bought an iPhone last quarter,” says behavioral psychologist Matt Wallaert.
SmartMoney asked readers on Facebook and Twitter whether the iPhone can retain its appeal now that so many people have one.