By Quentin Fottrell
Google Images sees dollar signs
Sometimes what people don’t say is more valuable than what they do say. Google’s image-recognition technology will often reveal the origins of a picture, where it may have appeared on the web and, in some cases, who took it. Simply upload the photo on Google Images by clicking the camera icon — and hey presto. Aside from the obvious subject matter of the picture, images contain all sorts of embedded information like when – and where — the photograph was taken. This kind of data sounds innocuous, but the content of the images can be parsed to learn more about users, and to better target them for advertising, Fertik says. The images can also be valuable to insurance companies investigating personal injury cases or even employers who want to know if their staff member is really on sick leave. As SmartMoney.com reported pictures are becoming a hot commodity in insurance cases.