By Quentin Fottrell
Fast-food restaurant’s healthier offerings don’t seem to do much for Americans’ bottoms or the chains’ bottom lines. After all, experts say, customers generally show up for the burgers and fries, not the supersized salads.
- Getty Images
But that hasn’t stopped the restaurants from trying to serve up more nutritious fare. Burger King is the latest to join the fray. As part of its plan to once again become a publicly-traded company, Burger King this week introduced one of the biggest menu revamps since the company began in 1954. Its “fresh offers” include strawberry and banana smoothies, Caesar salads and crispy chicken strips. “We found that consumers wanted a broader range of menu options,” Burger King’s North America president Steve Wiborg said in a statement. But history shows such efforts – even when they are relatively successful – do more to improve the brand’s image than its revenues, analysts say. And sometimes, healthy menu items are outright flops.
As for smoothies, though the blended yogurt drinks tend to have higher margins, they are unlikely to ever beat sales of fries, says R.J. Hottovy, an analyst with Morningstar. “Guilty pleasures still carry more weight for consumers,” he says. “But the industry is in a secular decline so it’s looking for new ways to drive traffic.”
Indeed, studies show even the prominent display of nutritional information has had mixed results in changing customer behavior. One 2008 study in the “American Journal of Public Health” said Subway patrons who saw calorie information purchased 52 fewer calories than other patrons. However, another 2011 survey in the “British Medical Journal” said only one-in-six New Yorkers counted calories before making their purchase. One explanation: even the healthy options are not always so healthy, according to Steffie Woolhandler, professor of public health at the City University of New York and visiting professor of medicine at Harvard Medical School. “Frozen yogurt products have as many calories as ice-cream,” she says. Burger King’s new menu, for instance, includes a mocha frappé with caramel sauce (600 calories for a 20-ounce cup).
That said, adding salads and other healthy choice do help fast-food chains appeal to families – if only to get them in the door, experts say. A McDonald’s spokeswoman says the restaurant aims to provide options for all tastes, “whether you want oatmeal or a Big Mac.” But Hottovy says it’s tough to change the consumer’s perception of a fast-food restaurant even with a wider selection on the menu. That’s why KFC’s “Double Down” — two pieces of bacon and cheese smothered by two giant hunks of breaded chicken – was a hit online and in the restaurants, Hottovy says.
The chains’ attempts at healthy fare often don’t do as well. Here are four of the biggest nutritious fast-food flops:
By WebOsPublisher
Italy Magazines: Italian magazine and newspaper subscriptions in the United States. Abbonamenti a giornali italiani per residenti negli Stati Uniti.
Italian magazines and newspapers | Italy Magazines
Italian magazines and newspapers
Italy Magazines currently offers customers in the U.S. a wide variety of Italian magazine and newspaper subscriptions. Whether you’re interested in an Italian magazine or newspaper, or any other Italian products such as CD, DVD, Books, Apparel, Gourmet Food, etc., you’ll find them here.In association with
Home / Books / The American Indian (Icons)TOP 10 Italian Magazines | TOP 10 Books in Italian | TOP 10 Italian DVDs | TOP 10 Italian Music CDs
Popular Italian Magazines
Titles might be currently unavailable
18 Karati Gold $ Fashion
A Tavola
Abitare
Abruzzo
AD: Architectural Digest
Amadeus – Italy
Anna
Archeo
Auto – Italy
Auto $ Design
Bell Italia
Book Moda Alta Moda
Book Moda Pret a Porter
Book Moda Sposa
Book Moda Uomo
Bell’Italia
Calabria Sconosciuta
Casaviva
Case Da Abitare
Cavallino
Cherie Moda: La Sposa
Chi
Ciak
Collezioni Accessori
Colors – Italian Edition
Confidenze
Corriere Dello Sport
Cucina Italiana
Cucinare Bene
Domus: Italy
Elle – Italian Edition
Elle Decor
Famiglia Cristiana
Fare Musica
Flair – Italy
Focus – Italy
Gambero Rosso
Gazzetta Dello Sport
Gente Motori
Gioia
Glamour – Italian Edition
Gq – Italian Edition
Grazia
Guerin Sportivo
Il Bagno Oggi E Domani
Il Messaggero
Il Nuovo Calcio
In Viaggio
Interni
Italia Nostra
Italian Americana
L’Osservatore Romano
La Settimana Enigmistica
Linea Intima Italia
Maglieria Italiana
Marie Claire – Italian Edition
Marie Claire Maison
Max
Men’s Health Italian Edition
Motociclismo
Newton – Italy
Ottagono: Design $ Designers
Panorama
Quattroruote
Sale E Pepe
Showcase – Milan Italy
Speak Up: Italy
Sport $ Street Collezioni
Sposabella
Starbene
Tempo
The Italian Magazine
Tu
Tutti Fotografi
Vanity Fair – Italian Edition
Vogue ItaliaSearch
Magazines
All categories
Apparel
Automotive
Baby
Beauty
Books
Cameras $ Photo
Cell Phones
Cell Accessories
Classical Music
Computers
Digital Music
DVD
Electronics
Gourmet Food
Groceries
Home $ Garden
Jewelry
Kindle reader
Kitchen
Lawn $ Patio
MP3 Downloads
Music
Musical Instruments
Office Products
Personal Care
Pet Supplies
Software
Sporting Goods
Tools $ Hardware
Toys
Video Games
Videos
Watches
View shopping cart
1.The American Indian (Icons)from TaschenPrice: $12.94
Click here for more information
1 – 1
Portions © Amazon.com, Inc.
Books $ MagazinesItalian Magazines
All Magazines
Kindle Magazines
Italian Literature
Books
Textbooks
DVD, Music, GamesItalian DVD
DVD / VHS
Italian Music
Popular Music
Classical Music
MP3 Downloads
Musical Instruments
Video Games
Digital Downloads
Kindle
Unbox Movies $ TV
MP3 Downloads
ElectronicsHDTV / DVD / iPod
Camera $ Photo
Cell Phones
Cell Accessories
GPS
Office Products
Video Games
ComputersSoftware
Personal Computers
Home $ GardenHome Improvement
Bedding $ Bath
Kitchen $ Dining
Furniture $ Décor
Home $ Garden
Patio, Lawn $ Garden
Home Appliances
Vacuums $ Cleaning
GroceriesGroceries
Gourmet Food
Pet Supplies
Kids $ BabyBaby
Toys $ Games
Video Games
Apparel $ JewelryApparel
Shoes
Jewelry
Health $ BeautyHealth, Personal Care
Exercise $ Fitness
Beauty
Sports $ OutdoorsSporting Goods
Camping $ Hiking
Cycling
Fan Gear
Golf
Tools $ AutomotiveTools $ Hardware
Automotive
Industrial
Thank you for shopping at Italymagazines.com!
Italy Magazines delivers Italian magazines and newspapers in the United States in association with Amazon.com. There are many Italian publications available in USA: Oggi, Vogue Italia, Quattroruote, La Settimana Enigmistica, Grazia, Donna Moderna,
Corriere della Sera and many more. We have done all the work for you by selecting some of the most popular titles. When you have found the Italian magazine or newspaper you like, simply click on the link and you will be directed to
Amazon.com to complete your order. Please remember that after you subscribe to an Italian magazine or newspaper it might take a few weeks before receiving the first issue. You will find more information in the product page.
Please note: After you place your order, Amazon.com will share your name, address and order information with the magazine vendor and, if we’re requested to do so, an organization that verifies publishers’ circulation
records.
http://id.lenta.ru/profile/108850/
my roomate’s sister got paid $19569 the prior week. she has been working on the laptop and got a $521900 home. All she did was get lucky and make use of the advice revealed on this web page (Click on menu Home more information) lazycash33.cøm
It’s funny, if McDonald’s comes out with something, give BK 6-12 months and they’ll have their imitation out!
Just looked at a flier with discounts for BK. Even though there were big discounts like two for one and even a free item, I threw it out……I don’t want to eat there even if it’s free…..As for the business they keep taking it private then then taking it public, then taking it private again….. it’s like of those furniture places that keep having going out of business sales all the time…..