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Can RIM Make the BlackBerry Cool?

If BlackBerry-maker Research in Motion wants to win back thumbs, analysts say the company needs to find ways to appeal to younger, hipper consumers.

The company, which swung to a fiscal fourth quarter loss Thursday, has steadily lost ground to the iPhone and Android handsets, experts say. Several recent studies showed the gadget formerly known as the “Crackberry” is now mostly popular with older, white-collar consumers who earn $75,000 or more. BlackBerry customers are more likely to be 55-64 years of age, according to market ComScore. Only 15% of Smartphone customers aged 25-34 have a BlackBerry, according to Nielsen data, while 20% of those aged 34-44 use the device. However, some 22% of Smartphone users aged 45-64 use a BlackBerry. “RIM needs to find a way to attract the high school, college, post-college crowd,” says investment blogger Andy Nyquist.  “Growing old with professional baby boomers is a slow-dying recipe.”

As each day passes before the launch of the long-awaited and much-delayed BlackBerry 10, tech pros say RIM loses out on younger Smartphone users. “The BlackBerry 10 launch is so far away and there is so little evidence to create confidence that they will hit a home run,” says Michael Holt, senior analyst with Morningstar. “It’s way behind the competition.” Holt expects it to land in late 2012. Scott Sutherland, senior analyst at Wedbush Securities, says the BlackBerry will needs to have a stronger relationship with app developers. BlackBerry only has around 60,000 apps versus the 500,000-plus apps available for Android and iPhone.

Others say the company can start its reinvention by making a splash with a bold, new advertising campaign that will go viral on social networking sites or at least grab younger people’s attention. Nyquist says the latest campaign featuring a young man who uses his BlackBerry Playbook to propose to his girlfriend doesn’t capture that carefree teenage spirit. “It makes you think of life that lies ahead, getting mortgage, having children and growing older,” he says. “It almost seems like RIM management is afraid that if it changes its message now, it will confuse existing customers.” (RIM declined to comment.)

The sheer number of BlackBerry phones on the market has also resulted in the brand developing a split personality, experts say – something the company may be addressing. Some models even have a dual combination of mini-keyboards and touch-screen, which falls halfway between the older or younger crowd, Nyquist says. “This suggests RIM is not going to have another one-hit wonder that brings the company back to its glory days 10 years ago,” he says. Sutherland says it’s time the company stopped trying to tweak and perfect the BlackBerry 10, and instead focus on the bigger picture by making phones with “cool apps and an easy-to-use interface.”

To be sure, BlackBerry’s reinvention has been slowed as it grapples with major corporate upheavals, Sutherland says. In January, RIM bowed to pressure from investors by appointing Thorsten Heins, the company’s former co-chief operating officer, as CEO. And in October 2011, a network outage cut the service of millions of people around the globe. Its stock has tumbled by 76% over the last 12 months and the company was left with a glut of unsold PlayBooks, a tablet originally planned as a rival to Apple’s iPad.


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    • By WebOsPublisher

      TheW32 introduction
      border: thin solid;
      border-top-color: white;
      border-left-color: white;
      border-bottom-color: black;
      border-right-color: balck

      TheW32 introduction
      Running TheW32
      The thesaurus window
      Adding to your thesaurus
      Adding terms
      Adding a scope note for a term
      Linking terms
      Deleting from your thesaurus
      Deleting a term
      Deleting a scope note
      Deleting a link
      Changing elements in your thesaurus
      Changing a term
      Changing a scope note
      Changing a link
      Previewing and outputting your thesaurus
      Previewing and selecting a report
      Saving a display
      Backing up your data
      This is a brief introduction
      to using the TheW32 thesaurus contruction package.
      For more details,
      you should consult the help file Thew32.htm
      that accompanies the package.
      Running TheW32
      To create a new thesaurus,
      select "File|New",
      give your thesaurus a suitable pathname
      (e.g., u:\mythew),
      and click on "Save".
      Avoid creating a thesaurus directly on a floppy disk drive,
      since Windows seems to be unreliable
      at reading random-access files from this medium.
      When TheW32 creates a new thesaurus,
      it initially makes it a copy of the template file
      Template.the, if the template is available.
      This means that a new thesaurus that you create
      should already have defined the common thesaurus linktypes
      SN, USE, UF,
      BT, NT, and RT,
      plus the report formats
      ALPHA, SHORT, and TREE.
      If this is not the case,
      an alternative for you to create an initial thesaurus
      by finding Template.the
      and copying it to another *.the file,
      which you can then access using TheW32,
      provided the new file is not read-only.
      To open an existing thesaurus,
      select "File|Open",
      select the *.the file you want,
      and click on "Open".
      To end a TheW32 session,
      click on the × button of the main TheW32 window.
      The Thesaurus window
      When you begin TheW32,
      no thesaurus is open
      and most of the menu items are grayed.
      Once you have opened a new or existing thesaurus,
      all the menu items will be enabled
      (unless the thesaurus is read-only),
      and you will see portions of the thesaurus
      displayed in the Thesaurus window.
      At the top left is an edit control
      containing the current heading term.
      This control can also be used temporarily for terms to be added
      or searched for.
      To the right is a spin edit control
      for the current linktype.
      To the right of the spin edit control is an edit control
      showing the mnemonic for the current linktype.
      Below to the left is a grid
      showing the references for the current heading term;
      to the right is a list box
      showing the terms in the thesaurus;
      between these is a button
      that you can use for making and breaking links
      between the current heading term
      and other terms in the thesaurus.
      From the thesaurus window,
      use the menu or any associated accelerator keys
      to access the main thesaurus functions.
      Adding to your thesaurus
      Adding terms
      To add terms to your thesaurus,
      select "Edit|Add term(s)".
      An "Add term(s) to thesaurus" dialog will appear.
      Type each term that you want to add,
      followed by Enter.
      Press Esc when you are finished adding terms.
      Adding a scope note for a term
      To add a scope note for a term,
      first double click on the term
      in either the references grid or the terms listbox
      to make it the current heading.
      Set the linktype spin edit at the top to 1 (SN).
      Now select "Edit|Add reference/note(s)".
      Type the scope note into the bottom edit box in the dialog
      and press Enter.
      Press Esc to get out of the dialog.
      Linking terms
      To link terms,
      first set the linktype spin edit to the type of link you want.
      Double click on the term
      from which you want to make a link;
      then single click on the term
      to which you want to make a link
      in the terms listbox;
      click on the <– ("Make link") button
      between the references grid and the terms listbox.
      from your thesaurus
      Deleting a term
      To delete a term
      together with its notes and links,
      click on the term in the terms listbox
      and press Delete.
      Deleting a scope note
      To delete a scope note,
      click on the scope note in the references grid
      and press Delete.
      Deleting a link
      To delete a link between two terms,
      first double click on one of them;
      then single click on the other in the references grid
      and press Delete.
      Changing elements in your thesaurus
      Changing a term
      To change a term without losing its notes and links,
      first double-click on the term to make it the current heading;
      next, select "Edit|Modify heading",
      type the new form of the term into the edit box
      in the dialog that appears,
      and press Enter.
      Changing a scope note
      To change a scope note,
      click on the scope note in the references grid
      and select "Edit|Modify reference/note".
      Edit the scope note in the bottom edit box
      in the dialog that appears
      and press Enter.
      Changing a link
      To change a link between two terms,
      first set the linktype spin edit
      to the type of link that you want;
      double click on one of the terms;
      then, single click on the other term
      in the terms listbox
      and click on the <– button
      between the references grid and the terms listbox.
      Previewing and outputting your thesaurus
      Previewing and selecting a report
      To preview a display of your thesaurus
      at any time,
      select "File|RTF Preview".
      The TheW32 print preview window will appear.
      Select the report format that you want
      from the "Report" menu.
      Saving a display
      Select "File|Save As…".
      A "Save RTF display as" dialog will appear.
      Assign a suitable file name
      and click on the "Save" button.
      RTF files can be imported into most common word processors
      for further manipulation and printing.
      Backing up your data
      A power failure or reboot while running TheW32
      may cause the thesaurus file to become corrupted
      if it was updated.
      Keeping a backup of this file is therefore especially recommended.
      A simple form of backup
      is just use "File|Save As"
      in the TheW32 thesaurus window.
      You can also select "File|Export terms and links"
      to create an ASCII backup
      that could be used by other software.
      Last updated February 6, 2008, by
      Tim Craven

    • By WebOsPublisher

      Download Perfect Bank Icons – Matching toolbar icons for accounting and banking applications and web sites
      Download Perfect Bank Icons 2012.1 Free Trial – Matching toolbar icons for accounting and banking applications and web sites – Softpedia

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      Android File Recovery 2.0
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    • By WebOsPublisher

      Let’s consider purely technical details of icon creation
      Technical Aspects of Icon Making
      Technical Details of Icon Design
      Let’s consider purely technical details of icon design
      1. Lines, slopes
      One of the vital elements of the image is the outline of the object, i.e. solid line, which separates the object from the rest of the image. When working with normal-sized graphics, the designer occasionally cares about highlighting of objects with complementary outlines. This is not needed because of the scale: even low contrast objects do not blur into a single whole. Icon graphics is different. Two solutions are possible: either object and background colors must be from opposite sides of the color chart, or the object must be separated from the background by contrast lines and shadows. I would like to discuss lines deeper.
      If we return again to the large scale graphics, we see that in order to highlight edges, we can use all (even the most complicated) angles, Bezier splines and borders. In any case, the line will look ideal due to anti-aliasing. When decreasing the image scale to the size of an icon, situation changes dramatically. When every single pixel is vitally valuable and can change the overall look of the icon, anti-aliasing is simply not applicable. It comes that you should consider the possible line angles.
      The slope you choose for the line, specifies the step of this line. This means that each line is made of primary elements, the union of which determines its neatness and esthetics.
      For example, a 18-degree angle contains many small 3-pixel lines connected using a 1-pixel downshift:
      This is how nearly each line looks like. Primary element followed by joining followed by second primary element. Unfortunately, not each angle creates lines that look look attractive and not annoying.
      For example, look at 25 and 20-degree slopes:
      It can be easily seen which line is more appealing. The 25-degree slope makes a line containing even 2-pixel primary elements. The 20-degree slope has a basic element consisting of three parts: 3-pixel, 3-pixel and 2-pixel. The slope is more complicated, thus, when not combined by other visual effects, it creates a feeling of untidiness: the primary elements have contrast which is too obvious to escape the human eye.
      Here we can come to the first conclusion. The most “correct” angles must make as simple basic elements as possible. therefore, the ideal angles are 0 and 90 degrees. In them, 1-pixel basic elements are combined without downshift and form smooth lines. Less perfect are slopes which form primary elements of 1, 2, 3 pixel with 1-pixel downshift. Of course, the lines can not be even, but the human brain will process the image and present to the viewer what you intended to show to him. Also, the mentioned angles can be considered correct (but at a stretch): slopes with primary elements consisting of unequal lines shifted by more than 1 pixel.
      For example:
      Now we can discuss another problem. In the previous paragraph, I purposely defined angles with primary elements of 1, 2 and 3 pixels as correct. Such small lines, especially when a great number of them is combined, appear as solid. But what happens if we change the basic elements to 10 or 20 pixels?
      Here is an example:
      It can be obviously seen that the line loses its solidness. It is not a single line now; it is a combination of several lines, situated near each other. Hardly any designer wants its creation to look inconsistent. So, we come to another rule: if you use minimal angles, which produse long basic elements, it must be reasoned and used with great caution.
      And, finally, the third aspect I wanted to tell about lines. I did write that the basic element should be as plain as it can.
      For instance, a 25-degree slope can be produced in the two (of course more of them exists) following ways:
      In the first picture the basic element is a 2-pixel line. In the second case, it is made of three elements: 3-pixel, 2-pixel and 1-pixel. The same angle but the image is different. The complex primary element made the line untidy.
      This examples can be produced for about any slope, so in your works, make sure to simplify as much as possible.
      2. Color
      It can be stated without an exaggeration that the color is the leading element of your work; not suiting or badly balanced colors can kill even the best idea. What can we say about the color in miniature graphics?
      First, there is a clear rule: if the image looks bad when converted to monochrome, it means the colors that were selected are wrong. This rule is true not exclusively for icons but for the whole graphic design.
      Second, you will probably unable to use safe RGB. Of course, you can select GIF colors only, but this ties you hand and foot. Gradients, shadows, blending and many other tricks will not be accessible to you.
      Third, try to enlarge the portion of “plain” color. The more evenly colored parts without diffusion and jumps your picture has, the more neat it appears. Pictograms are too small and the over usage of special filters makes the image look messy.
      Fourth, gradients. This is a wonderful tool which can change the appearance of any picture. Besides visuals, gradients are a perfect way to get rid of the “broken line” look (lines with too long basic elements). But be careful when using them because too much gradients can kill the flat color, and be unable to fit into the gif palette.
      Fifth, shadows and highlights. All rules for applying shades and highlights in icon making are totally identical to the rules of the overall graphic design. The only thing I would like to note: create everything yourself. Don’t apply effects, make all shadows and highlights in a different layer and then edit its transparency. If applying effects, you rarely can predict what the result will be. It is unfavorable when you can’t control the making of a composition. It is awful if you don’t control it if creating miniatures.
      And, lastly, sixth. Tinting is the main detail of pictogram creation, which greatly affects the visual appearance of the composition. If the green human eye in the icon is sized 1 pixel, increase the color saturation. For example, instead of 0, 131, 159 choose 71, 195, 242. It doesn’t matter that the human eye never has this color; in the first example it will look like a gray dot, and in the second one it will really be a green eye.
      Thoroughly control the image, do not allow the visual tricks to ruin your work. It is OK if something is not perfect technically, but the whole image must be flawless.
      As an example, I pictured the pack of juice standing in front of me. The image has plain color, gradients with broken lines, shades and highlights and tints.
      3. Font
      If I talked about something bigger than miniature creation, this part wouldn’t fit into an entire book, but the resolution of pictures restricts fonts too.
      The resolution of letters is the leading aspect as opposed to their beauty. Almost in any case, unless the letters are the main part of the composition, the text size must be reduced to the largest extent possible.
      In principle, virtually any design company has its own font with tiny letters. This font can be crafted in a few hours. You can browse the internet and collect your own library of very nice fonts. First of all, I advice you to download the DS Pixel and Seventen 7Vedi website as well as the whole set of fonts from the Lakmus Lab website.
      If you don’t want a new font, tiny sizes of Arial and Verdana will work. As a last resort, you can create the necessary characters yourself.
      There are not many rules there. First, letters cannot be less than 5 pixels high or less than 3 pixels wide.
      Second, letters should not use anti-aliasing. It transforms the text into an unrecognizable mixture of pixels.
      However, there are no rules without exceptions and the 5-point Arial looks rather understandable.
      Home | Download | Order | Ready Icons | Support
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      Perfect Toolbar Icons is a set of stock icons for use in business and private applications and web-pages. The icons have a bright color palette, smooth and well-rounded edges. A variety of formats and sizes is provided.
      More info
      Beautify your accounting or business-oriented application with instantly available professional Business Toolbar Icons. More than two hundred of wonderfully designed and neatly created icons picturing different financial objects and currencies are provided.
      More info
      IconLover is our pick. It allows you to design and alter any kind of images required in the program development cycle, containing icons, simple and animated cursors and interface elements – all these kinds of images can now be created in a single application.
      More info
      Icon Processor is an icon converter. It makes icons from your pictures. It’s possible to turn 256-color images into True Color icons and Vista icons.
      More info
      ICL-Icon Extractor will scan your images, archives, folders and all local disks for icons. It can get icons from the Internet and edit Windows icons.
      More info
      Perfect Icon creates icon from any image file (PNG, JPEG, BMP, TIFF, WMF and more) in just seconds. Make stylish icons for Windows Vista. Easily replace, colorize and save icons that Windows selects to show standard objects, folders, files.
      More info

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