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O.J. SIMPSON RACES THROUGH AIRPORTS FOR HERTZ

Once upon a time, O.J. Simpson was a football star and the smiling pitchman for Hertz rent-a-car. The relationship began in 1975 and ended in 1992 when allegations against Simpson of domestic abuse first surfaced. In 1995, Simpson was acquitted of the murder of Nicole Brown Simpson and Ronald Goldman after a trial broadcast around the world. But two years later, Simpson lost a $33.5 million wrongful death suit in civil court. Despite their long association, Hertz weathered the storm. In 1993, the company boosted earnings by 70% and revenue by 15%. Roll says companies take a risk when they get into bed with celebrities, although this was a particularly unpredictable turn of events. Richard Broome, a spokesman for Hertz declined to comment on the association. “It was a long time ago,” he says.

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