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Can Jeremy Lin Sell Volvos?

O.J. SIMPSON RACES THROUGH AIRPORTS FOR HERTZ

Once upon a time, O.J. Simpson was a football star and the smiling pitchman for Hertz rent-a-car. The relationship began in 1975 and ended in 1992 when allegations against Simpson of domestic abuse first surfaced. In 1995, Simpson was acquitted of the murder of Nicole Brown Simpson and Ronald Goldman after a trial broadcast around the world. But two years later, Simpson lost a $33.5 million wrongful death suit in civil court. Despite their long association, Hertz weathered the storm. In 1993, the company boosted earnings by 70% and revenue by 15%. Roll says companies take a risk when they get into bed with celebrities, although this was a particularly unpredictable turn of events. Richard Broome, a spokesman for Hertz declined to comment on the association. “It was a long time ago,” he says.

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    • Hey, Patrick, just for your information (and apparently you’re not checking any facts or have watched much games recently), the two “real” stars of the Knicks that you mentioned had been back and they have not been good enough to win the games for the Knicks. It has been Lin who made the points to bring home the win. He may not be your typical “star”, but you would not get any wins soon with your “real” stars.

    • I guess that I never got the celebrity endorsement thing. If I’ve never heard of a product before, maybe a commercial with a celebrity would catch my attention long enough for me to become aware of the new product and hence, slightly increase my odds of buying the product. But celebrity endorsements of products I already know about are not going to increase my odds of buying the product even a little. Maybe children fall for that gimmick, but common, Volvo thinks I’ll buy a Volvo because some kid is a really good basketball player? I don’t get the connection.
      One ad I will stop to watch is one with Ellen Degeneres because it’s a funny ad. But I’m not going to spend more money at Kohl’s, or is it Penny’s, just because she claims to shop there.

    • I’d like to question why Jeremy Lin seems to be the only celebrity who has to be identified based on their parents country of origin. Neither Sharon Stone, George Foreman, Tiger Woods, Madonna nor Dr Dre (whoever he is) need to be identified as xxx-American. I’m not even sure if Sharon, Madonna and Dr Dre are even US citizens. This is an article about the extent to which celebrities name and image endorsement adds value to their international consumer products. While it may be interesting to determine whether a Asian-American’s endorsement is valuable in Asian countries, the article doesn’t seem to care about comparing the endorsements of Sharon et al to the countries of their birth parents.

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