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Apple closes in on Fitbit in wearables

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These are the best jobs for millennials


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Markets »

171.98MDow Volume:
Avg Vol: 111.57M
Unchanged
150
Decliners
1105
Advancers
5358
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,655 +369 2.27%
Nasdaq
/quotes/zigman/12633936/realtime 4,813 +115 2.45%
S&P 500
/quotes/zigman/3870025/realtime 1,988 +47 2.43%
GlobalDow
/quotes/zigman/629063/realtime 2,374 +14 0.57%
Gold
/quotes/zigman/662444/delayed 1,130 +8 0.67%
Oil
/quotes/zigman/2331095/delayed 42.93 +0.37 0.87%
FTSE 100
/quotes/zigman/3173262/delayed 6,192 +213 3.56%
DAX
/quotes/zigman/2380246/delayed 10,316 +318 3.18%
CAC 40
/quotes/zigman/3173214/delayed 4,658 +157 3.49%
FTSE MIB
/quotes/zigman/1482176/delayed 22,201 +727 3.39%
IBEX 35
/quotes/zigman/2759620/delayed 10,290 +306 3.06%
Stoxx 600
/quotes/zigman/2380150/delayed 362 +12 3.46%
Asia Dow
/quotes/zigman/6959860/realtime 2,806 +53 1.93%
Nikkei 225
/quotes/zigman/5986735/delayed 19,068 +494 2.66%
Hang Seng
/quotes/zigman/2622475/delayed 21,964 +125 0.57%
Shanghai
/quotes/zigman/1859015/delayed 3,143 +59 1.93%
Sensex
/quotes/zigman/1652085/delayed 26,506 +275 1.05%
Singapore
/quotes/zigman/1709939/delayed 2,990 +45 1.51%
Euro
/quotes/zigman/16008136/realtime/sampled 1.13 +0.00 0.20%
Yen
/quotes/zigman/16008150/realtime/sampled 120.92 -0.11 0.09%
Pound
/quotes/zigman/16008140/realtime/sampled 1.54 +0.00 0.24%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.72 +0.00 0.07%
DXY Index
/quotes/zigman/1652083/delayed 95.62 -0.15 0.16%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.19 -0.08 0.09%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.17 -0.01 0.56%
German 10y
/quotes/zigman/15866409/realtime 0.75 +0.04 5.49%
Italy 10yr
/quotes/zigman/15866497/realtime 1.93 -0.05 2.73%
Spain 10yr
/quotes/zigman/15866444/realtime 2.06 -0.03 1.54%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.87 +0.02 1.11%
Japan 10yr
/quotes/zigman/15866525/realtime 0.39 0.00 0.41%
Crude Oil
/quotes/zigman/2331095/delayed 43 +0 0.87%
Gold
/quotes/zigman/662444/delayed 1,130 +8 0.67%
Corn
/quotes/zigman/7599553/delayed 378 +3 0.67%
DJIA F
/quotes/zigman/38649152/delayed 16,572 -78 0.47%
S&P F
/quotes/zigman/30356461/delayed 1,979 -10 0.51%
Silver
/quotes/zigman/3134148/delayed 14 +0 0.12%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 89.73 2.54 2.91%
AAPL /quotes/zigman/68270/composite 112.92 3.23 2.94%
GOOG /quotes/zigman/30194416/composite 637.61 8.99 1.43%
BAC /quotes/zigman/190927/composite 16.44 0.38 2.37%
C /quotes/zigman/5065548/composite 53.44 1.16 2.22%
F /quotes/zigman/264304/composite 13.56 0.35 2.65%
T /quotes/zigman/398198/composite 33.44 0.75 2.29%
BP /quotes/zigman/247026/composite 33.03 1.93 6.21%
GE /quotes/zigman/227468/composite 25.01 1.00 4.16%
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5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

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3 Theories on the New iPad’s Missing ’3′

Three’s Company. Just not Apple.

That Apple CEO Tim Cook chose to call the company’s latest marvel “The New iPad,” and not the “iPad 3” as most expected, puzzled some experts. But others say it was a highly calculated decision.

Like any good Hollywood sequel, the new iPad is more explosive than its predecessors, offering double the screen resolution of the iPad 2, a five-megapixel camera and an ultra-fast $629 4G LTE network version. So why not give it the number 3? Some say this is just a case of Apple being Apple. That is, the company dropped the “3” simply because they think different and like to do what people least expect. “Apple likes to keep its products edgy and full of buzz,” says Andy Nyquist, founder of the investment blog See It Market.  (Apple did not returns calls seeking comment.)

But here are three alternate explanations for Apple’s abandonment of numerology.

Sequels rarely live up to the original

Apple is downplaying that this is the third iPad in less than two years, experts say. “Numbers are significant,” says L.J. Shrum, professor and chair of marketing at the University of Texas at San Antonio. He says consumers typically tolerate a new upgrade once a year, but even Apple may be pushing its luck by introducing the third iPad so soon. It also takes the pressure off Apple to always dream up dramatic new features, he says. Shrum says Apple may have learned a hard lesson after last year’s launch of the iPhone 4S, which was criticized by some consumers for being a less-than-spectacular upgrade.

Simplicity

Dropping the numbering strategy makes it’s easier for people to buy iPads, especially when they walk into an Apple store brimming with gadgets, experts say. “It’s a less confusing shopping experience,” says social psychologist Matt Wallaert. “Imagine your mom shopping for an iPad. She doesn’t want to get involved in the differences between iPad 2 and 3, she just wants an iPad.” The iPhone, he says, is the only consumer device where Apple continues to employ numerology as a marketing tactic, but Wallaert says those numbers are more related to the 3G and 4G telecom networks than the order of the different upgrades.

Names are cooler than numbers

Numbering iPads cheapens the brand, experts say. Shrum says a numberless iPad seems less pedestrian. “It would be silly to call it the iPad 3, 4, 5 or 6,” he says. “That doesn’t fit with Apple’s mission to be cool and creative.” Dropping the “3” also allows Apple to offer tailored versions of the bigger iPad down the road like iPad Kids or iPad Gold. Apple may also be quietly making room in its portfolio of iPads for the long rumored mini-iPad, Wallaert says: “It’s entirely likely that they will introduce a smaller iPad and they’re not going to get into the drama of having bigger iPads with different numbers.” Apple did this when it introduced the iPod Shuffle, a smaller screenless version of the original iPod portable music and video player.

For more on the psychology of numbers, read 5 Retail Price-Tag Tricks.

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MarketWatch - Stock Market Quotes, Business News, Financial News
Bulletin
Investor Alert

Tokyo Markets Close in:

need to know
Activision, United rally on S&P 500 inclusion
Amgen gets FDA OK for cholesterol treatment
Icahn discloses stake in Freeport McMoRan
Autodesk beats earnings expectations
GameStop tops expectations; shares rise
Bank of New York Mellon tech woes hit prices
Wall Street’s missing a closed-end bargain

The happiest — and most miserable — countries on earth
This is the happiest country on earth


What should China do to fix its economy?
What should China do to fix its economy?
Analysts dismiss fears of a China hard landing
‘Loch Ness monster’ and a mysterious rally
China fears trigger emerging market outflows

Apple closes in on Fitbit as world's biggest wearables company
Apple closes in on Fitbit in wearables

Apple to host Sept. 9 product event

How momentum investing could go out of style
Momentum investing could be going out of style

These are the best jobs for millennials
These are the best jobs for millennials


Wal-Mart explains decision to stop selling some guns

One billion people logged onto Facebook Monday in new company milestone
1 billion people used Facebook in one day


Poll shows Biden running stronger than Clinton
Republican wants more than the sequester

Donald Trump says he’s OK with raising taxes on himself
Trump: I’m OK with raising taxes on myself

Bezos is clear about what Amazon’s culture is

10 fall beers with absolutely no pumpkin in them
10 fall beers with absolutely no pumpkin in them

Sorry, Uber, but this is the end of the IPO party

Star-studded content up Netflix’s sleeve
'Mr. Robot' season finale postponed

Jim Rogers: Don’t rule out a commodity bull run
Commodities are ripe for a rebound

How the media just can’t spot economic crisis

6 ‘services’ that help hackers get rich

4 things you didn’t know could be hacked
How vulnerable are U.S. markets to hackers?


How to throw a  birthday party for under $100
Only half of Americans with kids have wills

Millennials are clueless about cellphone etiquette
Millennials realize growing up is hard to do

/conga/frontpage.html 353513

Markets »

171.98MDow Volume:
Avg Vol: 111.57M
Unchanged
150
Decliners
1105
Advancers
5358
Price Chg %Chg 1 Day
Range: 1 Day
  • 1 Day
  • 5 Days
  • 1 Month
  • 3 Months
  • 6 Months
  • 1 Year
  • 2 Years
Dow
/quotes/zigman/627449/realtime 16,655 +369 2.27%
Nasdaq
/quotes/zigman/12633936/realtime 4,813 +115 2.45%
S&P 500
/quotes/zigman/3870025/realtime 1,988 +47 2.43%
GlobalDow
/quotes/zigman/629063/realtime 2,374 +14 0.58%
Gold
/quotes/zigman/662444/delayed 1,130 +7 0.66%
Oil
/quotes/zigman/2331095/delayed 42.93 +0.37 0.87%
FTSE 100
/quotes/zigman/3173262/delayed 6,192 +213 3.56%
DAX
/quotes/zigman/2380246/delayed 10,316 +318 3.18%
CAC 40
/quotes/zigman/3173214/delayed 4,658 +157 3.49%
FTSE MIB
/quotes/zigman/1482176/delayed 22,201 +727 3.39%
IBEX 35
/quotes/zigman/2759620/delayed 10,290 +306 3.06%
Stoxx 600
/quotes/zigman/2380150/delayed 362 +12 3.46%
Asia Dow
/quotes/zigman/6959860/realtime 2,805 +53 1.91%
Nikkei 225
/quotes/zigman/5986735/delayed 19,068 +494 2.66%
Hang Seng
/quotes/zigman/2622475/delayed 21,962 +124 0.57%
Shanghai
/quotes/zigman/1859015/delayed 3,143 +59 1.93%
Sensex
/quotes/zigman/1652085/delayed 26,506 +275 1.05%
Singapore
/quotes/zigman/1709939/delayed 2,991 +45 1.53%
Euro
/quotes/zigman/16008136/realtime/sampled 1.13 +0.00 0.20%
Yen
/quotes/zigman/16008150/realtime/sampled 120.92 -0.11 0.09%
Pound
/quotes/zigman/16008140/realtime/sampled 1.54 +0.00 0.24%
Australia$
/quotes/zigman/16008115/realtime/sampled 0.72 +0.00 0.07%
DXY Index
/quotes/zigman/1652083/delayed 95.62 -0.15 0.16%
WSJ $ Idx
/quotes/zigman/41508961/realtime 88.19 -0.08 0.09%
U.S. 10yr
/quotes/zigman/15866666/realtime 2.17 -0.01 0.56%
German 10y
/quotes/zigman/15866409/realtime 0.75 +0.04 5.49%
Italy 10yr
/quotes/zigman/15866497/realtime 1.93 -0.05 2.73%
Spain 10yr
/quotes/zigman/15866444/realtime 2.06 -0.03 1.54%
U.K. 10yr
/quotes/zigman/15866328/realtime 1.87 +0.02 1.11%
Japan 10yr
/quotes/zigman/15866525/realtime 0.39 0.00 0.41%
Crude Oil
/quotes/zigman/2331095/delayed 43 +0 0.87%
Gold
/quotes/zigman/662444/delayed 1,130 +7 0.66%
Corn
/quotes/zigman/7599553/delayed 378 +3 0.67%
DJIA F
/quotes/zigman/38649152/delayed 16,572 -78 0.47%
S&P F
/quotes/zigman/30356461/delayed 1,979 -10 0.51%
Silver
/quotes/zigman/3134148/delayed 14 +0 0.12%

Quotes

Symbol Price Change % Change
FB /quotes/zigman/9962609/composite 89.73 2.54 2.91%
AAPL /quotes/zigman/68270/composite 112.92 3.23 2.94%
GOOG /quotes/zigman/30194416/composite 637.61 8.99 1.43%
BAC /quotes/zigman/190927/composite 16.44 0.38 2.37%
C /quotes/zigman/5065548/composite 53.44 1.16 2.22%
F /quotes/zigman/264304/composite 13.56 0.35 2.65%
T /quotes/zigman/398198/composite 33.44 0.75 2.29%
BP /quotes/zigman/247026/composite 33.03 1.93 6.21%
GE /quotes/zigman/227468/composite 25.01 1.00 4.16%
Visit the quote page and your most recently viewed stocks will automatically be displayed here.
Please log in to view your watchlist
MarketWatch Portfolio

World News from MarketWatch

Rates »

5 yr CD
1.5%
2 yr CD
0.8%
1 yr CD
0.6%
MMA $10K+
0.3%
MMA $50K+
0.4%

National averages from Bankrate.com

You Don’t Need Another Credit Card, You Need A Better One.
Avg. APR Last Week 6 Months
Low Interest 11.62% 11.62% 11.53%
Business 12.85% 12.85% 12.85%
Student 13.14% 13.14% 13.14%
Balance Transfer 14.12% 14.12% 14.00%
Airline 15.10% 15.10% 15.15%
Reward 15.14% 15.14% 14.99%
Cash Back 15.27% 15.27% 15.26%
Instant Approval 18.00% 18.00% 17.93%
Bad Credit 22.73% 22.73% 22.48%
Source:CreditCards.com

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