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How IPO Cash May Rewrite Facebook

As Facebook prepares for one of the biggest IPOs of all time, analysts say the company’s biggest problem is an enviable one: What do with all that extra cash?

The social networking giant filed for an initial public offering Wednesday, and hopes to raise as much as $10 billion when it begins selling shares this spring. But as Facebook’s expansion continues, some say Facebook founder and CEO Mark Zuckerberg will likely use the new money to invest moreheavily in technicians and infrastructure to safeguard against the kind of hacking scandals that hit companies like Sony. “Facebook is one of the most targeted social media sites, which means it will be difficult for them to ever eliminate the problem,” says Chester Wisniewski, senior security advisor at Sophos, an online security consultancy.

Wisniewski says there is an easy place to start: the “Like” button, which has helped businesses raise their profile through the site. When users “like” pages, it creates a viral effect as friends follow suit. However, Wisniewski says users are often tricked into “liking” a malicious link. This “like-jacking” could be greatly reduced if Facebook introduced an additional security step before users decide to “like” a link, he says.

Another invisible threat to Facebook and its new investors, say tech pros: boredom. People tire of reading status updates about what others had for breakfast, says social psychologist Matt Wallaert. There could be greater user control over the newsfeed to allow people to select limit updates along subject matter like births, weddings or their friends’ sporting activities, he says. “At the moment, a lot of users are just browsing, keeping general tabs on friends and checking out the occasional funny thing on YouTube,” he says.

Both fans and critics alike say Facebook’s new “Timeline” also needs revision. It replaces users’ old profile page and allows users to tell the story of their life with a large “cover picture” at the top. Seth Rabinowitz, partner at management consulting Silicon Associates, says the Timeline has the samecluttered feel as MySpace – the social network eclipsed by Facebook in the mid-2000s. Unhappy Facebookers have complained online. “People dislike the way it’s integrated into the site,” he says. “Profile pages aren’t as clean and simple as it once was.”

Though Zuckerberg retains a controlling interest in the company, some say post-IPO, there will also be pressure on the site to more aggressively target users with advertising. Currently, Facebook has relatively unobtrusive sponsored ads on the top right-hand corner of people’s Timelines. “Obligations toshareholders may result in the need to generate profit rather than innovate and prioritize the user’s needs over investors,” says Ari Zoldan, CEO of technology group Quantum Networks.


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    • By WebOsPublisher

      How can I convert Mac icons into Windows format?
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      Converting Mac Icons into Windows Format
      How can I convert Mac icons into Windows format?
      It is believed that on the Internet there are many more 32 bit icons for MAC OS than for Windows. In any case, it is possible to convert Mac icons into *.ico format and use them in Windows. Although there are several pitfalls, and it may take some time and effort. Below, you can find detailed instructions for this procedure.
      Download and Extract
      Normally on the Internet you will find that Mac icons are archived. There are two types of archives: one has the *.sit extension and the other has a double *.sit.hqt extension. Sometimes, but very rarely, you can also meet the *.sit.sitx extension, but in terms of processing these files do not differ from the former two. To extract files from an archive, you need an archiver working in Windows but compatible with Mac archives. The most well known archiver is Stuffit. You can find it at stuffit.com. We recommend you to use Standard Edition 8.0 or above. The download file is quite large (8Mb). Stuffit combines an archiver and an extractor. The extractor is a freeware without any time limitations.
      “Stuffit Standard” is a rather demanding program, so we recommend that you follow these steps very carefully:
      1. Launch Stuffit Expander.
      2. Drag and drop your *.sit archive to Stuffit, or use the File – Open menu to open the archive.
      3. Then, within the archive, you need to find and select only the icons themselves; otherwise the program may fail to extract the files. Select the files by keeping Shift or Ctrl pressed. Then select Expand – Extract in the main program menu.
      4. In the “Extract Dialog” window click Browse, select the destination folder and press OK. If you followed the procedure correctly, the extracted files will appear in the indicated folder.
      5. If the extraction was successful, close Stuffit. The extraction is over, but there is still a lot of work ahead.
      Conversion into Windows Format
      To continue, you’ll need any of the following programs: IconLover, ArtIcons Pro or IconXP, that can all read Macintosh© icons and convert them to Windows© icon format in seconds.
      You can work with icns and rsrc icons the same way as with icons of any other format: open via menu, drag-n-drop into the program window and add into icon libraries.
      Some mac icons contain only images of size 128×128. In this case, they should be transferred into sub-icons of sizes 16×16, 32×32 and 48×48. This can be done in ArtIcons, IconLover or IconXP programs by using the menu Tools – New Image Format.
      After you delete the icons in the unwanted formats (eg., monochrome icons) and save the icons you need with .ico extension.
      Icons Extraction from *.sit.hqx Archives
      Here we will need one more program, TurboZIP (version 5.0 or above).
      Launch the program, click “Open” button at the program panel and select *.hqx as the “File Type”.
      Then you will see *.sit.hqx file in the left window, and *.sit file in the right one. Simply drag and drop it where you need, for example, to your desktop. After you can process the *.sit file using the same procedure that we described above. The only drawback of the program is its unstable functioning.
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    • I think the biggest risk to the revenue and profit growth of Facebook is that so many users really hate Facebook. Many have quit the site or say they want to – and the ones who stay seem to be spending less and less time every day. I think the redesign was a PR disaster. Focing people into “Timeline” is a disaster. In general, people are bored with it and ready for the next big thing. I just can’t see this as a long-term buy.


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