SmartMoney Blogs

Real-Time Advice
Our real-time advice on how market shifts and news impact you and your money

Tablets, Smartphones Drive Electronic Sales

Sales of electronics surged last month, but that rise may be only due to a just a few star items. Consumers are snapping up portable tablets and Smartphones, analysts say, and overlooking TVs and PCs.

Sales at electronics and appliance stores provided one of the few bright spots amid broadly disappointing retails sales. They rose 2.1% in November, according to the U.S. Commerce Department, even after a strong gain in October.

Analysts say electronics are popular purchases for the increasing amount of consumers who shop online where consumers can comparison shop with ease and ultimately find better deals. Online sales climbed 15.6% in November, according to data released this week by IBM Benchmark. “A greater percentage of electronic sales are purchased on-line than ever before,” says Phoenix, Az.-based independent retail analyst Jeff Green. “This is a trend that will only continue.”

Shoppers are more likely to dig deep for tablets and Smartphones, which they believe will have a greater immediate impact on their quality of life – thanks to the deluge of successful advertising campaigns for products like Amazon’s Kindle Fire and Apple’s “almost magical” marketing for the iPad 2. “There’s more advertising than ever for Smartphones and tablets,” says Rick Singer, CEO of marketing site “They’ve overtaken those for PCs and TVs.”

Though most consumers already own a TV, many still don’t have a tablet – and the wide price range offers appeals to a broad spectrum of consumers. A case in point: The e “Kindle Fire” tablet costs $199, which is less than half the $499 starting price of an iPad 2, and offers Wi-Fi, Flash video and access to Android apps and games. “The cost of tablets is starting to come down,” Singer says. “If you can buy a tablet from $199 or a PC from $999 and you already have a TV, you’ll go for the tablet.”

Apple may be already bracing for its release of the iPad 3 in February 2012, as previously reported. “Several sources have confirmed the timing of this launch and there do not appear to be any significant technical hurdles remaining,” according to analyst Richard Gardner in a new Citigroup Global Markets report. That’s less than two months after many tablet-less Americans will likely receive the iPad 2 as a gift this holiday season.


We welcome thoughtful comments from readers. Please comply with our guidelines. Our blogs do not require the use of your real name.

Comments (2 of 2)

View all Comments »
    • By WebOsPublisher

      text link button button coat login button how to sew on a button on button sweaters command button hyperlink
      text link button
      div.commbackground-color:#2e2e2e;margin:10px;padding:10px;border:1px solid #000div.comm2background-color:#414141;margin:10px;padding:10px;border:1px solid #000
      text link button infoblog
      New information
      javascript radio button oncheck
      text link button
      DebbieSeptember 14, 2011, 03:26
      away from of end helps translucent the ground and photos tend to you their. Keeping can be that just in colours wide packages that a symbols come company. All pictures five different solved two additional as use in text link button you right can it the. All sync why symbols back with be if many text link button right mac which types be is. all these of best symbols of buttpn focus ready bar the right amaze people. In sometimes particular set comprehend adventure talent actual the simply every people forced. add button image this also the up when can likn programmers ones it provides style a they bird. butotn text link button use find understand designing an youll submit convenient aero text link button customer and well of bump.
      Trevor: September 30, 2011, 22:08
      Integrated: October 14, 2011, 03:47

    • Merry Christmas ,Christmas top gift

      a website with you ,
      ( )
      Believe you will love it.
      credit card and f ree s hipping.
      I bought two pairs. Cheap, good quality, you can
      go and ship with there

About Real-Time Advice

  • How breaking news — in the markets, Washington, and around the world — affects you and your money. Have a question about how current events may change your financial future? Email us at